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What is SEO

-->Are you ready to dive into SEO

What is SEO?

SEO stands for Search Engine Optimization. It refers to optimizing or enhancing your website to be visible easily to your target audience. This implies that the people you want should see your products or services and do business with you. But why exactly do you need to improve your SEO? The better you optimize your website, the higher the chances of organic traffic flowing directly from search engine result pages or SERPs. As a result, you can generate more leads and improve your revenue.
It is important to remember that SEO is a one-time investment that will provide you with many benefits for years to come. At the same time, SEO is dynamic. With search engine parameters changing by the day, it is essential to ensure that you stay on top of trends to ensure that you are getting the best out of your current strategies.
There are many measures that you can take to improve the SEO of your website, including the use of relevant keywords in the proper density in your content, meta descriptions, and title tags, i.e., across your website. You must also improve the user experience and keep your content updated regularly.
For example, let us assume that you are a digital marketing company. In that case, you may want to use relevant keywords like "top digital marketing companies near me" so that more people find out about your business and reach out to you to avail of your services.

How is SEO different from SEM and PPC

How is SEO different from SEM and PPC?

SEO (search engine optimization) is different from SEM (search engine marketing) and PPC (pay-per-click advertising) because in SEO, To attract traffic and generate revenue, Optimize your website for search engines. In SEM and PPC, you pay for the promotions and advertisements of your business so that you rank higher in the dense traffic of businesses and websites on search engine result pages or SERPs.

Let us have a detailed look at the key differences between SEO vs. SEM in the table below:

SEO

SEM

Stands for Search Engine Optimization

Stands for Search Engine Marketing

Focuses on optimizing your website to get more traffic from organic search results.

Focuses on getting more visibility and traffic for your website via both organic and paid searches.

SEO is solely about the optimization of a website.

SEM combines both SEO and PPC to get traffic to a website.

SEO takes longer to yield results.

SEM provides results more quickly.

SEO brings more long-term return on investment.

SEM is a short-term strategy.

It is more cost-effective: SEO brings free traffic, but SEO isn’t free.

SEM is a more expensive strategy that every business cannot adopt.


Now that you know the key differences between SEO and SEM, let us have a look at how SEO is different from PPC:

SEO

PPC

Stands for Search Engine Optimization

Stands for Pay-Per-Click

Unpaid way to promote your business.

Paid way to promote your business.

It involves the optimization of your site to get more traffic from organic search results.

It involves bidding on search engine rankings on SERPs.

It does not guarantee a higher ranking, but it can be achieved with the help of professionals.

PPC makes your website appear among the top results on search engine result pages.

Deliverers results gradually in the long run.

Delivers results quickly.

SEO is used to establish long-term visibility in organic search results.

PPC is used to increase the awareness of a brand’s product or service immediately.


Why Is SEO Important?

Suppose you are looking for an effective yet affordable way to market your business online. In that case, SEO is highly essential for you. It is nearly impossible to survive competitive business landscapes if you are not proficient in using SEO in favour of your business or don't hire a professional.

Statistics prove that SEO drives the present and is all set to rule the future. Be it a small bakery shop around the corner or a big brand like Amazon, they all use SEO in one form or another to attract customers to their businesses. So, it is no wonder that it is expected that by 2023, the global SEO industry will reach a whopping $122.11 billion!

If you are not using SEO, now is the time to transform your digital marketing strategy into a better one. Hence, your business gets the traffic it deserves. Another significant reason why an increasing number of people are relying on SEO is that the effects of SEO are long-term. All you need to do is invest in the beginning and spend a little here and there on upkeep and audits. And you are all set to rule in your industry.

Unlike paid advertising modes like PPC, SEO does not absorb much from your marketing funds and provides you with good organic traffic. Do you know what is the best part about such traffic? It means that people who click on your website from SERPs for relevant keywords already came there looking for the products, services, or information that you are offering. What does this mean? An increased chance of you getting more conversions and sales.

The benefits of SEO are numerous, from improved brand awareness to more trust and authority for your business and organic search traffic to cost-effectiveness. All you need to do is join hands with professionals who understand every aspect of search engine optimization, bringing more revenue and reputation to your business.

Google only loves you when everyone else loves you first. –WENDY PIERSALL, Author, Blogger, and Artist

You might have just read and tried to understand the best definition of SEO from the above quote.

However, we'll still dive deeper into the ocean of SEO. Just as vast and as deep anocean is, the same way is SEO. It has its waves; it's timing and its consistency. Justlike the ocean does its work of flowing and providing the best of earth, the same way, SEOoffers the best of the content on Google.

Until and unless people don’t actually experience the ocean, they won’t love it.

The same way until people don't experience and love your content on Google via SEO, Googleisn't going to love you. So, let people love you by your website’s SEOrich content.

You might be a huge businessman or just a person who has started his journey by a startup; either way, we're all going to dive into the world of digital marketing and itsessential concepts, one of which is SEO.

In this article, we'll cover the whole ocean of SEO by understanding all that isimportant for it.

So, what exactly is SEO?

search engine optimization

SEO- Search engine optimization.

Search engine optimizing it.

Whenever we type in any word or a phrase on the search engine, the search engine willshow usunlimited links that contain these words and phrases. However, one of the linkswillbe on the top. It can always be that one specific website's link is on thetop,or it can change according to the results.

This link appearing 1st is called an SEO optimizedlink,which means that the particular website has worked on its SEO so strong that Google hasalready ranked it 1st on the results page.

SEO is the organic method of getting free traffic on the website. It’s an unpaid method of pulling the target audiencetowardsyour website.

Search is a BIG source of quality and quantity of traffic. Nearly 60% ofalltraffic on the web starts with a google search and thetotaltraffic together generated by search engines like Google, Bing, & Yahoo contributesaround 70.6% of it.

So, you must realize the importance of organic traffic.

There are two types of SEO: White hatSEO and black hat SEO.

These two are just the exact opposite of each other. One follows the rules, and theother decides to go just the opposite way.

White hat SEO is the one who follows the given set of Google rules andstrategies, driving the main focus on the quality of the content. Whereasblack hat SEO is the complete opposite of it and decides to go against thesetof rules to break and bend them.

Moreover, both of these have their pros and cons.

white hat seo

Also, it's an ancient battle of White Hat SEO vs Black Hat SEO.

Let's take a look at each of them and what they mean.

Black Hat SEO

This is typically the black way to earn a higher ranking in an easier way.

This is used by those people who set themselves as rule breakers andrelyon rule-breaking techniques to achieve their end goals.

Like some of the techniques of black hat SEO users are:

1. Unrelated keywords

You add those kinds of keywords that have no relation to thecontent that you've just written, and this is like a BIG red signaltowards the world of SEO.

To explain this let me give you an example: You are writing an article about students studying in Canada and you add a sentencelike- 'Shahrukh Khan just flew to Canada a couple of days back for his newsurgery.'

This made no sense as your article should focus on what it is about. Adding a sentencelikethis, just made your article famous because of the addition of acelebrity name but it had no relation to the actual article.This is going the opposite way of how SEO works.

2. Automatic content interaction

Automatic content interaction

Often when you read an article's comment section, you'll find that there are alotof comments which make no sense. You can quickly identify it to be one of the bots to comment such. This usually doesn't help the readers as thecommentposted by the bot doesn't make any sense; it just helps the URLto rank higher as it uses one or more keywords.

3. Lead on pages

These are fake pages filled with many keywords, and this makes it easier for the searchengines to search for them. However, once you click them, it leads you to another page and therefore these inbetweenlead pages are of no use.

4. Cloaking

This is a technique where the content presented to the search engine spider is different from the content presented to the user's browser.This is often done by delivering content based on IP addresses. The end goal is to cheat search engines so they display a URL when itwould not show it otherwise.

5. Imperceptible links or texts

This is a way to improve rankings as, this type of content is usually made invisibleeitherby making the font color white or blurring the text, minimizing the size to zero orembedding a link in a hyphen.

All these tricks go against the set rules of SEO and are too risky to use as Google canpenalize your website and can also bring down the whole website functioning.

seo techniques

In opposite to this is the white hat SEO!

This is an excellent and very obedient student of the class. Almost all the topsuccessful brands in the world opt for White hat SEO techniques as it focuses ongeneratingorganic results and bringing quality content to the world.

Various White hat SEO techniques:

1. Quality rich content

We all know how vital, rich, and quality content is. The way quality content works, is like wonders for your target audience as it holdsvalue tobe shared and linked with other websites. Originality always plays a role in your niche market.

2. Keywords and their effective use

Everything, when appropriately used, holds its correct value. Keyword stuffing is undoubtedly a big no-no to use, but when done, itcorrectly can cross lands of value. Your website should focus on a set of keywords. Make a list of all the keywords possible by carrying out proper useful research. Use different types of tools to take out the most relevant keywords.

3. Backlinks and their support

Backlinks are like those live proofs that show Google your website isworth it. Every official backlink is a vote for your website. However, it would be best if you were very careful with links as there are both goodlinksand bad links. They both affect your website in different ways.

4. Internal linking

Every piece of content that you write somewhere or the other can be linkedon your website. Internal linking is a great way to engage the audience anddeliver more at one go.

5. Meta description

This is the first description of your site whenever it appears on thesearch engine result page. The description below the page title, obviouslyshouldn't be overloaded with all the keywords but should be sufficient to know whatyour page is about.

Meta description

So then, how do search engines work?

How Search Engines Worksearch engine functions

A search engine has 3 primary functions:

1. Crawl

Search engines have crawlers around the whole internet that work as spiders to catch theparticular word or phrase that you just used while searching from each URL they'llfind.

2. Index

It stores and organizes the relevant content found during the crawling process, and onceapage is in the index, it continually tries to level up to be displayed as a result totherelevant queries.

3. Rank

The rank the links according to the most and the least relevant as per thesearcher'squery.

How does SEO Works?

Does your content lead readers on a journey, or does it merely stuff them as leadsinto apipeline?

–ANN HANDLEY, Chief Content Officer ofMarketingProfs

Basically, SEO is all about making small modifications to your website so that thesearch engine can trace you appropriately.

SEO is as much about people as much as it is about search engines. It is likefulfilling the internet with what people are searching for online - All the words,phrases,answers, etc. that they're using. Knowing all the necessary answers to thesequestions will allow you to connect with the people searching online for solutions.

However, you must ask which searches are organic?

SERPs, search engine results page, is filled with both advertising andeffective organic results. You can see the picture below

searches are organic

The first image contains all the ads related to the search for 'web designingcompaniesin Mumbai.'

The second picture consists of all the genuine links related to the 'Web designingcompanies in Mumbai,' and you can see Apex Infotech India at the top of the organicsearch results.

Web designing companies

This clearly shows the difference between paid and organic searches.

Some search results have different types of formats like boxes, image carousel, etc.There are many other search features that even though aren't paid advertisementsbutcan't actually be influenced by the SEO.

What are the important factors of SEO?

It is challenging to keep up with the latest developments as factors of SEO keep onchanging, but if you want traffic on your site, then you'll have to be updated.

Given below is a list of top 10 important factors of SEO:

  • 1. A secure and easily attainable Website
  • 2. No lagging in Page Speed including for mobile versions!
  • 3. Mobile friendliness
  • 4. Domain Age, URL, and authority
  • 5. Content optimizing
  • 6. Methodological SEO
  • 7. Rank brain User Experience
  • 8. Links
  • 9. The social circle
  • 10. Important details of your business

Let's get into the details of each and as to why they're essential.

1. A secure and easily attainable website

secure and easily attainable website

For Google to reach your website, you need to have the right kind of URL thatGoogle'sbot can easily reach and crawl.

In simpler words, Google has to be able to visit your URL andactuallywork out the content to understand that you have the relevant information.

To help Google's bot, you'll need a robots.txt file and A site map.

A robots.txt file tells Google where it can and can't look forinformation on the site

A site map is the one that lists all the pages. So, if you're running a WordPress site, you can set up a sitemap via Yoast SEO. If not that, then you can use an online sitemap generator.

However, HTTPS isn't a factor to decide whether to index a pageorno, but John Mueller from Google had mentioned inoneof his tweets that it's a "light-weight ranking factor" also,"having HTTPS is great for users."

2. No lagging in Page Speed including for mobileversions!

page speed

How many times have you just press the back button and shifted to another site justbecause the page was taking longer to open?

Exactly, this is what happens when there's no proper page speed, and Google comes tohunt out for information.

Google obviously wants to improve users experience on the web and to deliver fast-loadingwebpages.

Speed has always been the most critical factor for years, and it alsoannounced that an algorithm update for mobile states clear that pagespeed will start to affect sites from July 2018. If your website doesn'tloadfast on mobile devices, then it might get penalized.

Keep on checking your page's speed on a mobile version.

3. Mobile friendliness

seo friendly website

Isn't everybody always on the mobile phone?

Also, how would it be if people actually wanted to visit your website, and they findanerror? Alternatively put, it isn't mobile friendly?

According to a recent study, almost the majority of the audience use mobile phones toaccesswhatever website they need to visit, and this has changed how Google ranks searchresults.

Google has its mobile-first index, and that means it is taking outresultsfrom mobile-optimized sites first rather than other desktop used sites so, if yourwebsiteisn't mobile friendly, then you must know how big of a loss that is.

Not only, the mobile friendly version but also other factors like response rate,navigation, and the essential content.

All of these will determine the users experience when people land on your site.

4. Domain Age, URL, and authority

domain age

Did you know?

For any website to get the top ranking or even appear in the top results, it shouldbe 3 or more than 3 years old.

Google has this policy of the domain age, until and unless your domain is not 3 or morethan3 years old, it won't get consideration.

There are hardly any sites that make it in a year or 2 years. However, Google hasshownthat exact-match domains to the URL can undoubtedly be more valuable,relevant, and high-quality and have high chances to see a ranking. However, thincontent and spam sites can be penalized for the same. However, if you don'tget anexact-match domain, just focus on your URL that defines your business and optimize it asmuch as you can.

5. Content optimizing

Content is always the king! Also, nobody else knows better than you,who'sreading it right now.

There's a reason you're reading this article, andthere's areason why you'll share it too. However, this doesn't end justhere. Read below to know what optimizing content for SEO really means.

Google’s algorithm relies on keywords. It actually works on allthewords and phrases people use to source out the specific information they’relookingout for. These words and phrases usually describe the topics yoursite isabout.

Without those keywords and phrases, your website won't generate much traffic. It iscrucial to optimize SEO through content that your website becomes content-rich, and itlevels up for the ranking on SERPS.

Note: Your content shouldn't be a copy ofsomeother website. Any copied or duplicated content is a negative SEO

However, SEO doesn't entirely depend upon keywords but also on LSIkeywords.

LSI

LSI seo keywords

LSI stands for latent semantic indexing.

This means that they provide a sort of online word association to help Google know whichresults to show. So, in any content that you put up, it is necessary to includetermsrelated to the main terms people are searching for.

To add to, these days people have started preferring voice search, so in order to keepthecontent on track, it is vital to draft answers including questions in natural language.Also, to optimize this content too. However, you can't stuff the keywords inthecontent and publish it. Keyword stuffing is totally outlawed by Google and willresultin the poor quality of web pages and will affect your SEO ranking in the long run.

In order to understand the term that people ‘search’ for content, one shouldunderstand the purpose behind the search.

Many a time when people search for a particular content online, they often have hidden agendas following.

Like if I type in car insurance, it might mean I am looking out for differentcompaniesfor it, or it might also mean that I am actually looking out for what carinsurance includes or I would even want to sell car insurance.

So, here, your content might fail in appealing the audience cause your content will lackinformation. On the other hand, some audience types in direct words and languageforwhat they want to search, and it becomes clear as to what they're looking out for.

All the keywords, phrases, etc. depends on what they're looking out for. Itmightbe a service, product, company, website, an answer to a question, investigational ortransactional questions, etc.

So, a well-optimized content will include content for all those search types.

However, if you go on typing wouldn't the length of the content be reallylarge? Moreover, won't that affect the SEO ranking factor?

Okay, let me simplify this for you.

To cut it short, yes, the length of your content does affect your SEO ranking.Googledefinitely wants quality and some extent. However, it depends on the subject.Ifthe topic is lengthy, then go lengthy but do not stretch the text for the sake ofextendingit.

One point where longer content is appreciated is that long content usually asks for morelinks and sharing!

According to research, any content over the word of 2000 isactuallyand genuinely appreciated. It gets perfect positions in the Google search enginerankings.

In the times when content and voice searches have done their part, here come videos toimprove SEO ranking.Cisco says that video content will represent awhopping 80% of the online traffic by 2021 and it standstrueby the way people have started getting involved in videos and how marketers have playedwellwith video marketing. It is because 69% of people would rather watch a video than read a blog post. So, content as a whole has spread its broad hands. Written, verbal, and visual allofthem matter, in order to gain a fully optimized SEO content.

video seo

6. Methodological SEO

You might have already read about different essential steps to carry out for SEO and howthose are important, now read about the various aspects of SEO.

- It is essential to incorporate keyword phrases in the titles as thisiswhere Google first looks out when searching out for content. Whenever you aredoingany kind of search, you'll see the page title as the first line of any result.

- Always divide your content into a hierarchy. Show differentparagraphs and format it accordingly. Include different headlines H1, H2,H3. All of these steps make your content look readable.

- Whenever your content contains images, use keyword phrases in image alttags to show how the images are relevant to the main content. This isimportant to do as Google also has an image search, where people find content throughimage search; it’s an add on search type.

7. Rank brain User Experience

Google searh engine result

It's been a while that Google uses artificial intelligence to rank the webpagesaccordingly. Rank Brain does all of this.

Rank Brain is Google's name for machine learning artificialintelligence;this helps Google to process its search results.

It also includes other signals that affect your search engine ranking: Clickthrough rate – This is the percentage of people who click to visit your site after seeing your websiteinthe search results.

Bounce rate- This is the percentage of people whobounceaway in seconds after landing on your site, meaning that your site didn't give themwhat they were looking out for.

Dwelling time - This is the amount of time theyinvested in your site after they landed on your website.

Whenever you're making any type of content, you need to make sure you keep theabove-listed things in mind.

If your draft content and people bounce away quickly from your site without evenspendinga few seconds, then Google for sure isn't going to count your website relevant.

Few percentages of bounce rates are still acceptable, but when more and more peoplestartdoing this with your site, then it will create an awful impression of your websiteonGoogle.

Opposite to this if people actually land on your site, spend some time and dwell wellthen Google is going to consider how genuine is your website.

If your click-through rate is high, and the bounce rate is low and dwell time ishigh,then this will show Google how relevant your site is for people when they search.

So, it's essential to optimize titles, content, and descriptions where ever andhoweverpossible.

8. Link

seo link

We all know that the whole world wide web is made of links. Everything is made upoflinks. So, it's pretty natural that links are significant for good SEOranking.

There are 3 types of links to keep in mind while dealing with links:

  • - Inbound links
  • - Outbound links
  • - Internal links

These links are effortless to understand. Simply put, when another officialsiteincludes a relevant link to your website in the content, they have published thenthatis called an inbound link as this link will be considered andperceivedbetter than any other weak or poor-quality link.

Because if a low-quality site links your link and theirs's, then it might bringdownthe perception of your website too. Initially, you'll want to have very fewlinksfrom low-quality domains, and you can also find your inbound links using SEMrush oranyof the available research tools.

However, at the same time, you need to show your visitors that your site containsqualitycontent, so you link your website to relevant and authoritative sites. This isanexcellent idea to establish yourself in the minds of your visitors.

Moreover, linking your own content can help you tie pages for Googleandvisitors both. This makes each page valuable. Meaning, if you hold anofficial page and you link it to another site on your page, this means that visitorswill find access to other relevant content indicating that you have passed on someauthority to the other page to share relevant and useful information. Also,this will help the other page to boost its search engine ranking.

9. The social circle

social circle

Much good content keeps on circulating socially. It keeps on getting sharedinthe social circle, i.e. the social media.

When any content gets shared on social media, it means it holds some securevalue. Also, researches have defined that there's an indirect connectionbetween the number of shares and the ranking on the search engine.

Google has made it official that social shares are not a direct ranking factor.

Links from social media aren't actually counted the same as the links from otherwebsites.

However, certainly, we can't deny the fact that the highest ranked pages on Googlesearch results have many shares on social media and chances of great sharing is becausepeople actually like your content and other sites decide to link it with yours.So,this does define the indirect relation of social shares and ranking on the searchengine.

This means you should hold not a strong but subtle social media presence and also makeyourcontent easily shareable. With every social media step, evaluate them, andredefineyour content accordingly.

10. Important details of your business

Important details of your business

It is vital to showcase the important (not all) the details of your business.Asto what it stands for and what it delivers. Especially when you want to targetlocalareas, the presence of your real business information is one of the most criticalfactorsfor SEO ranking.

Give a small detail about your business, which will include the following:-NAP - Name, Address, Phone Number- Businesslistingson Google – My business and Facebook- Reviews about yourbusiness- Usage of the local terms of the targeted area.

What are On-Page SEO and Off-Page SEO?

SEO कितने टाइप का होता है

You might have understood the basic terms of SEO already, but there's still a lot moretoknow about SEO. All the activities that you carry out are defined into 2 maingroups.Basically, called as On-page and Off-page SEO. They seemtobe, but they still hold a lot of worth.

These are very different in the working terminologies and give deeper understanding both onthepage and off the page of your website.Each of the activities needs a proper flowthroughand skill set to carry out each activity properly. The best would be hiring aprofessionalSEO or a Digital marketing agency to provide professional SEO service to you.

So, let's understand what each of the terms means.

On-page SEO

These are all the activities that focus on generating and improving organicvisibility. So, under an umbrella, it means carrying out activities and optimizing your website andthecontent to enhance its accessibility, visibility, experience, and relevancy for users.

On-site optimization

seo onpage optimization

Work on your website!

Do not leave a single page unturned. Web structure, internal navigation, content, images,URL, meta description, subheadings, titles, videos, anything, and everythingpossible. Prioritize on critical areas and get hold of your target audience.

Quality content and Keyword placement optimization

We all know content is the king and how it rules over our hearts.

However, the content only rules the heart when it holds quality.

You obviously wouldn't want to read anything which doesn't make sense.

The authenticity and uniqueness of the content that you share talks about theknowledgethat you want to share with the world.

This viewing and reviewing of your different content will make your content valuableandgives your website an edge in the search engine ranking.

Focus on the proper structural flow of your content. How annoying are all the long never-ending paragraphs with no punches andpersonaltouch?

Keep it short, simple, and precise. Introduction, body, and conclusion.That's it. Add points instead of long paragraphs to keep the audience engaged,leadingto an increase in the traffic.

Not only the structural flow but also focus on the wordcount.

Keep the focus on at least 850 words so that the content seems enough to fill theinformation they're looking out for, and this increases the content'sreadability.

Make sure you update or bring in fresh content everyweek.

It is advisable to post at least 2 blogs per week.

This will bring in fresh content and will also show Google that your content is notonlyrefreshing but will also get a better google ranking.

In your whole content, your keyword should playanimportant role.

A keyword is a primary key towards highlighting the key factors on your content andattracting the relevant target audience.

Your content might be complete in itself, but if it lacks the keyword potentiality,thenit wouldn't make any sense.

It is imperative to focus on keyword placement.

Your keyword should be present in the title, in summary, in conclusion, and it shouldhold a specific density.

Keyword density is the most controversial topicasthere are no specific rules and policies for the usage, but according to a majorityofthe experts, the thickness of the keywords should be anything in between 3 to 5%.

Focus more on long tail keywords. These areusuallyalways very high yielding as compared to single- or double-word keywords.

Also, on top of that, the competition for them is also meager.

Use LSI keywords. LSI keywords are nothing butLatent Semantic Indexing keywords.

These words need not relate directly to your topic or need not be synonymous to yourkeywords but semantically related to them.

Page titles and meta descriptions optimization

Your page title is the main thing any viewer is going to see.

It is the first thing any viewer is going actually going to read and then moveforward.

The title can be around 60 to 80 characters limit.

Make sure your page title always come with H1 tags.

H1 tag gives the reader the sense of what it is the main content about to focus onandhow is it relatable to what they want to read.

Not only the page titles but also your SEO titles.

Search engines like Google take the SEO title and display it in the search'sresultpage.

It usually displays the first 55 to 65 characters, including space.

So, it's advisable to make your SEO title around 60 characters.

However, your page title and your SEO title can be the same or can be a littledifferent.It wouldn’t matter much.

Along with your titles, meta tags should be optimized.

Meta tags are usually for the Metasearch engines which can't be viewed by theordinary viewers.

It is for the metasearch engine to understand about the webpage.

While surfing on the internet, when you see the results page, every link has theparticular set of keywords that you just typed in for.

This meta description helps indirectly in ranking your page.

Meta descriptions aren't a direct SEO ranking factor, but they do contribute alot.

Whenever you are planning to place your keywords, a meta description is the bestplace toput so.

Through meta descriptions, you can help to increase your CTR (Click through rate).

Once when people find out that, you have most of what they're looking out forthen,they tend to click it more often.

Headings and content formatting

Your content should be rich, it should provide them more than what they're lookingoutfor, but if there isn't any proper structuring or any formatting, it is notgoingto be of any help.

Anything which is neatly presented is always looked up for. It would help if youformatted your text accordingly. Use bold, Italic, use block quotes, numerical listing, and neatly separate your contentparagraph wise including H1, H2, H3 headings.

This proper formatting and structuring of the headings, sub-headings gives the contentmorecredibility.

Images and other multimedia elements

Every content has a lot of media inputs.

Any content without media is so dull. It is not even interesting to read ahead.

Putting images and media is important, but what's more important is to optimizeit.

Rename the image file name that should be uploaded without space, use a hypheninstead ofgiving space for the images name.

Image ALT tags: These are the text which are put for the imagebeinguploaded.

Sometimes due to a slow internet connection, the picture might not load, but we canseethe text reading what the image is about. This text is called image alt tags.

Your image title, your image caption, every content related to your image should beoptimized.

Try and keep your image type as .jpg as they are more SEO friendly than .png. Uploading the image with proper scaling as this helps to increase the websitespeed leading to a better SEO ranking.

Not only images but all of your multimedia should be optimized.

URL structure optimization

Your links on the page, be it, internal, external all of them should be optimized. TheURL structure should be strictly in lower case.

The URL structure is found below the title of the blog. Try to keep the URL shortandas simple as possible. Also, use hyphens to differentiate words in the URL insteadofspaces.

Use your internal and external links to optimize the reach of your website.

File names optimization

Each file that you draft for the content of your website should be highlighted and workedupon properly.

These file names will be the files people will view once you optimize the name that isadequately highlighted. This will mostly be the files used as headings or under the lineheadings.

Page loading speed optimization

Would you ever wait for more than 5 seconds for a web page to load? Noright?

So, it's clear. Focus on your page loading speed. The quicker the pageisloaded, the faster engagement people will have towards your website. This will notonlyhelp in the dwell time of the viewers but also will reduce the bounce rate of thewebsite.

The ratio of your dwell time and bounce rate both matter for the SEO ranking. Googleand other search engines rank your site for varied factors, including the page speed.

Mobile friendliness

Almost 90% of the people who land up on your site are mobile users. These daysmobile-friendly websites are the to-go sites. The navigation, structure, content,speed, infographics everything is designed according to the mobile.

Any errors related to the website on a mobile increase the chances of your reputation asabusiness and/or brand.

Make sure the users of your website find the design familiar and easy to go with.

Install Yoast

Yoast is one such SEO plugin in the market that is perfect for the content of your SEO.Itsaves a lot of time and guides comprehensively.

It is useful in N number of ways: • It helps you edit your metadata andtitles • It will help you make proper metadata for social media sites likeFacebook, Twitter, etc. • It will create and update your XML sitemaps •With Google search console, you can quickly fix the smallest to the most significantproblems.

Schema

This basically is a collaboration of various search engines which help to improve how asearch engine result page showcases your content. It is a subset of HTML tags.

Google analytics and web master tools

The easiest way to describe Google analytics and web master tools is: Webmastertoolsprovides information or insights on how search engines interact with your sitewhereas Google analytics provides an information on how users interact with yoursite.

Google analytics is that one powerful tracking tool that gives the complete details ofanyvisitor on the site. It helps to show whether the set goal is achieved or not. It shows various traffic results like traffic from organic, social and referralkeyword. This works best a an on-page tool to optimize your site. It shows whichkeyword gained how much traffic and how you can still push it further.

We have seen what working on of the site looks like and how it is beneficial, but thatisn't enough. Apart from working on the site, it is imperative for you toworkaround and apart from the website but directing towards the website.

Now that we're clear on what on-page SEO is let's now go to off-page SEO.

Off-page SEO

Anything apart from working on your site is called Off-page SEO. On the site, youworkon everything that is possible to optimize it. Now you enter the outer world of the website — the linking, the targeting,socialmedia, etc. These are all the ways in which you can optimize yoursitefrom outside and increase traffic and leads.

To note down, here are a few typically activities conducted for Off-page SEO.

Keyword Research

Carry out proper research as to what people are looking out for, and their intent towardsit,what is their intention towards searching a particular word or phrase.

This will give you a brief analysis of the frequency, and the types of words visitorsuse toreach out and find about a particular service or brand.

Website initial technical analysis

It would help if you made sure that Google can reach your website in order to crawl andindexon your site. Not only reachable but also is geographically targeted but alsofreefrom any errors. Make sure the user experience is super smooth, and there are nobarriers.

Competitor analysis

Carry out an analysis of what your competitors are providing and how are they movingforwardwith SEO.

Their SEO might be a little strong, bring out a complete investigation as to

  • - what they have to offer
  • - and what is that they offer along with the content.
  • - What more are they willing to offer.

link building

As we know, the whole World Wide Web is made up of multiple links. From one tootherfrom others to another and so on.

So, let's get to know what link building exactly is and how it works.

So, What Is Link Building & Why Is ItImportant?

When you read a particular piece of content on a website, you'll find several otherlinks on the same page, relating to the topic you're reading.

These links when you click on to, lead you another page on a different website ordifferentpage of the same website.

Link building with other potential and official websites is as important as makingrelationswith other people.

Link building is a process of obtaining hyperlinks from other websites to yourown.

It is basically a way to navigate between pages on your website.

As search engines use links to crawl the web, they crawl between different linksindividually and all the links mentioned in your content and on your website.

Although there are many techniques for building links, they are tough to make.

A lot of time usually goes in trying to do link building really well for SEO.

The reason being, if you master the art of link building, you can actually beat otherSEOs and also your competitor in the market.

Let's understand why link building is important forSEO?

For a person to understand what link building is, one must understand what a link isandwhat it contains.

Start of link tag > link referral location > Anchortext of link > Closure of link tag

why link building is important for SEO?

Start of link tag

a known as anchor tag, this opens the link tag telling the search enginesthat a link is about to follow ahead to something else.

Link referral location

The term 'href' stands for Hyperlink referral and the text insidethequotation marks indicates the URL to which the link is pointing. This link doesn't always need to be a web page; it can direct towardsanyimage, file, video, or download. Sometimes you'll see something otherthana URL link that begins with # sign these are local links that take you to adifferent section of the page you were already on.

Anchor text of a link

Whenever you are reading a particular piece of content one specific word, oraphrase stands out,i.e., it might be in some other color, underlined, etc. and once you clickonit, it takes to another page.This particular set of words or phrases are signals for the users that it isaclickable link.

Closure of link tag

It is the end of the link, and it indicates the search engine that the linkhasended.

wave apexSo, you might think what do links mean fortheengine?

There are 2 primary and fundamental ways in which search engine use links

1. To discover new pages

2. To help determine how well a page should rank in their results.

Once the search engines have crawled all the pages on the web, they startindexing, as they extract the content of those pages and while extracting, they decide whether a particular set of links have an excellentquality toshowcase what the visitor is looking out for. There isn’t onlyonefactor that affects; it’s a lot of factors like how other pageshavementioned links to the current pages, how many external links does thiswebsitehave, what is the quality of that link and its content in it, etc.

Because, honestly speaking, the more high-quality websites that arelinked toyou, the higher will be your ranking.

However, note, you can’t overdo the optimizing of your link. Googlehas recently started penalizing websites that have overused the techniquestoqualify a link. But, link building definitely plays a significant roleinthe algorithm of the SEO community. So, in order for a search engine tofind you, it’s essential to build a perfect link.

So, we’re clear on how link building is vital for search engines,

So, we're clear on how link building is vital for searchengines, but how is it beneficial for your business?

search engines and rankings

As you've already learned about how link building is beneficial forsearchengines and rankings and how it might affect the whole outlook of your SEO,itis imperative to understand the value of link building for a business.

The increasing number of high-quality links can actually signify your chances ofranking well. Your business not only benefits in the overall ranking but alsoinother ways like:

Building relationships

It's the same way how friendships and relations work. Once when you reach out and involve relevant websites link, this brings yourreachto a higher level. You get to connect with other related sites of your industry. This reach of your content gives you a bonus as to what you just created. The main aim of this is to get a link but more than that building long-termrelations with key influencers who become your highest trusted link partners. This, in itself, is a precious moment because it will create a positiveapproach.

Referral traffic

Apart from SEO, link building itself has its own benefits. Whenever any particular visitor likes your content, they are bound to share it,they'll want to learn more about the topic, and they can easily follow thelinkand get back to your site. Also, on a bigger picture, referral links make a lot of sense as referraltraffic isa lot more than the original traffic. Not only a lot more traffic but also,you'll earn from higher rankings.

Brand building

Good link building can actually put your brand out in the market as establishedandauthoritative.As every other aspect has its own techniques, for good link building you must bereally good at content creation, this will show people your business'sexpertise.

For example, You have created and published content on real-time stats and businesstrends,then you hold a chance of becoming well-known business-relatedindustries.

Often when your content, you need to get links to your content, as this will showyour expertise and how you contribute to other people in the same industry.

Guest from other authoritative industry

We all know how link sharing works, and when we share a particular content withanother high-quality website, they also see your content. So it works both ways. You can actually provide rich content to high profile publishers, and they canreadyour content, the same way you can read theirs.

At times they can come to your site as guest posters to yourwebsite.

This means your website gets free content, a variation of ideas, strong relationswith industry people and the audiences across the whole world.

Influencer marketing

Many people have influenced the Influncer marketing with various things.

Influencer marketing

These are the people who have a lot of following in the digital world and arehighly respected and hold values in the hearts of people.

So, chances are they will actually share your content to their vast audience andcancontribute towards a better reach and potential industry targets.

Brag about placement in high-profile publications

high profile publications

A lot of brands and companies make a piece of big news on branding levels tobeassociated with such publications.

Honestly, when you earn a place, you need to brag about it! That is your achievement after a lot of hard work that you have just received. That's like an add on the badge to prove that your appearance has occurredintheir profiles and pages.The 'adding' to such badges shows the authority the impact of yourbusiness on such big brands.It gives you immense credit and higher conversion rates. Plus, the search engine associates you as much high-end and trustable sites toprovide you with better rankings.

Lifetime investment

It is so evident that when you invest in link building, it is going to give youmorerewards in the future.Unlike all the other unpaid and traditional marketing techniques, link buildingisone such which beats in long term rewards. At least until the time your link and the relating content remains active.

Doesn't it make sense, that when you pay, it's like you'rerenting aspace that is kind of yours to own?So why go for such type of renting whereas by link building you can a permanentplacing.Not only a permanent placing but also you can generate enough amount of trafficfora lifetime!

Everything will sound like a bonus right now! Am I right or Am I right?

Hold a higher authority

With link building, you can get a chance to post a strong opinioned,statisticallycorrect, and thoroughly researched content. By doing this, you can show that you hold an authority, as it is a relevantpiece ofcontent for other potential businesses. After posting various such contents, even the interested audiences will turnheadstowards your content as it has got its facts right.

Authoritative boosts

Not only your content is going to gain authority, but also it will be passedaroundand shared by multiple businesses via the link. So this sharing of your content is going to help you build strong industry bondsasyour material is going to keep them engaged and will keep on sharing just as youshare theirs. To a point where, when you'll have a single piece of content, and it willlitup the whole sharing network.Links are crazy in the way they work.

An edge over the competitive market

Your link is public; it is not something that is kept private. In fact, there's no possible way you can hide your link. So, when it is public, you can actually view who your competitors are in themarketand what do they do in terms of their link building and what do they have tosharewith the world.

Link building + competitive analysis = An edge over the competitivemarket.

You can, in fact, carry out a structure to map out from where and how yourcompetitors are getting their links, and you can also achieve them through theroadmap. In fact, you can Build Links for Free with Internal Link Building!

So, what are internal links?

seo internal links

Okay, I got you covered here, go ahead and read more.

When you read content, and you click on a link, it directs to anotherpage, but of the same website that you weresurfingto, this is called internal linking.

Where you internally link your content of multiple pages on different pages. It leads to reading multiple pieces of content on the same website.

These internal links are useful in 3 main ways:

- To navigate the reader

- To give a hierarchy to the content covered on the page andthewebsite

- Help link spreading around different websites, increasingtheranking power.

So,how do you use internal links for building outerlinksfor free?

Here, I'll explain. When you are working on SEO, you need to understand that you need to make an SEOfriendly website in a way that your architecture and links are presentin arobust manner. As we know that SEO crawls on websites to collect the relevant information, sowhenthere are multiple internal links with specific keywords, it will grab themthroughthe crawl.

By giving them proper navigation and internal links, you give them a chancetocrawl through the whole website and gain as much as possible. Once they crawl on your website and find all the possible keywords withrelevancy, then you are bound to appear on the ranking pages.

These internal links are also called inbound links, meaning theyaredirected towards the same domain but on a different or on the same pagesomewhere.

However, there are two other formats of links- follow, and no follow links.

A no-follow format is where you are telling the search enginenot tofollow the particular link. Basically, you tell a search engine to not follow this link in order to give anypage rank and efficiently telling it not to trust the link and shouldn'tconsider it. This will help in not targeting the main URL in order to rank any better.

There are different scenarios where no follow is used,

Majorly: - Where the site owner doesn't have any control over the links that areaddedto their pages. - When they don't want Google to vote for them as they don't have thatenough confidence to showcase the links. - Paid advertisements, as these, are usually not organic, and Google should knowabout it.

Moreover, this, in fact, is very common online like: - Blogs - Forum posts - Guest comments - Editable wiki pages - Yahoo answers Etc. Because honestly, they are so massive in size that it is practically notpossible tomoderate every single link and avoid spammers all the time. So, it is simpler to use the no follow attribute.

Contrary to this, is the follow tag. You indicate Google and other search engines to follow the link ahead andactuallyrank the page as they're confident enough for a Google's vote. Also, you can Create an Internal SEO Link Building Wire Frame: By now, you already know how SEO functions, but it has always been thatthere'sbeen an internal conflict when it comes to SEO content and design. Whenever there's any content like banners, graphics, etc. involved,it'shard to incorporate content that a search engine will crawl on to. However, it doesn't always need to be in that way. With the help of wireframes, you can actually involve and design both SEOcontentand graphic accordingly so that you fill the requirements. So, for this to happen, you begin with wireframes.

Now, you'll ask what wireframes are? Also, how do they contribute towards fulfilling all therequirements?

what wireframes are

Basically, wireframes are nothing but basic sketchesmade before working and launching a particular website.

It designs out the whole layout with proper spaces for SEO content to make afulluser interface. It not only is time saving but also saves a lot of effort in building andredesigning various needs to address all the establishments before thelaunch. This process involves many members of various teams and also SEO professionals.

SEO is a very complicated thing to deal with. It involves much focus onsitearchitecture, meaning it should be considered as a primary aspectinthe initial stages of the designing process. Not only content, but it also focuses on the flow and overall aesthetics of thewebsite helping the developers to concentrate on the proper building of thewebsite.

It is vital for wireframes to exists for SEO as with the help of wireframes SEOprofessionals can fully optimize all the elements of on-page and off-page SEOcreating possibilities and opportunities for generating leads, converting leadsandbuilding internal links. You can actually design the keyword placements for each page beforehand.

Now, let's dive deeper into how you can incorporate proper SEOcontent during the process of wireframing for building yourwebsite. Any website when it's built is made with a lot of design, and the challengeisto fit the design and the content together. Often it also happens that designers present their strategies of how the designshould be without having any clear idea about what content should be put up. The designer might bring up all the requirements without actually bringing intheforemost important aspect. This brings loopholes in the process of proper webdesignand SEO content.

Like: Fitting SEO content higgledy-piggledy, keyword limit exceeded, the webdesign looked complete, but website lacked content, etc.

So, in order to avoid these problems, it is better to involve SEO professionalsduring the wireframing process.Once they come into the picture, the text will be written first. It is then followed by making all the headlines, taglines, body text, and thewherewhat when why and how of the keywords. Once all of this is done, it is then given to the design team to buildeverythingaccordingly. Like everything, in the end, is about teamwork. The content can also be given for rework, and the same goes for design. In theend,both are equally important.

Having various aspects of SEO in consideration and design,navigation on the website plays a critical role. Internallinkingfrom home page to other subpages often boosts the process; internal linking canalsomake the site so engaging that it increases the time spent on the website.

All the visual and graphics flow of the website with the headings, sub-headingsalldepend on the wireframes. Replace some of the graphics and visuals and startusingweb fonts for banners, quick ads, video content, etc. this will create anopportunity for you to create links, meta tagging, internal links, etc.

Don't forget; navigation plays a significant role in terms of SEO.

Now let's get to know the essential factors of offpageSEO.

For off-page SEO to function appropriately, Google has hundreds of factors toconsider.

However, here we'll give you the top 4 factors toconsider:

1. Number of backlinks

By far from all the factors that Google considers, the number of links otherwebsites have towards your website counts the most. The number of hyperlinks a webpage has counts' as an authoritative andvaluablevote for the site.It is one of the quickest ways to boost search ranking.

The more websites connect with your link, the more votes you have in the eyes ofGoogle. Go ahead and carry out a backlink analysis to find out where do you stand rightnow. Having a lot of backlinks may count, but then it also needs to be from unique,durable, and healthy domains.Choose quality over quantity when it comes to backlinks for every link count asavote.

2. Hyperlink your text to specificpages

Hyperlinked text AKA anchor texts are often used to bring attention to theviewerabout other pages and information relevant to the one that they're reading. Not only bring attention to the reader but will also help search enginesidentifyinformation regarding what your website is about and about what keywords theyshouldbe ranked.

For example: You have a page on, "The top best car stores", and when a readerlandson your page you have a list of all the cars and the stores around, so instead of click here you have a hyperlinked text saying "The bestcollection of BMW cars at Big boy toys"

So this is called anchoring a text. Although it is not always compulsory that you use all your set of keywords intothisanchor text. Also, that is okay; you shouldn't do it anyway. The value of a useful link is the quality that delivers value. If all the keywords and all the links towards your website contain the same setofwords, then it might look very suspicious to the search engine. The primary point here is that make your links as natural as they can be so thatitdoesn't look like you're actually trying hard for search engines.

3. Qualitative links

Every link that gets connected to your website holds its value. However, here again, the quality of the link matters. A link from a valuable and authoritative link from your industry counts muchmorethan 10 links from other sites.

There are different types of sites that are more valuable, like: - Websites who have a high PR value - Government websites or edu. Sites - The top authority's site from your industry. - The sites which have survived the longest in these years. - The sites related to your industry.

Wherever possible, try to use your exact keywords as your hyperlinked text toconnectwith high-quality links.

4. Speed of link building

The play part here is the speed at which your website starts building links withother sites in your market. This doesn't mean you randomly start making backlinks. Because if you start making several links that hold no value and that are waytooquick to move forward, then it might cause you to get penalized. Search engines are smart to know the difference between natural and artificial. Keep your speed steady with steady and healthy growth in link building bothqualityand quantity wise.

The Importance of Backlinks in SEO

Remember back in school when the teacher used to separate to best friendsfromsitting together?

SEO and backlinks are those kinds of best friends whom you can't separate. If one exists other has to be there. Obviously, they do have their own lives, but separate lives don't makesense. So, whenever any story happens, they both are always the partner in crime. So, I guess now you must have understood a gist of the importance of BacklinksinSEO.

Here are the top 4 reasons as to why Link building isvital in SEO

1. Backlinks make you meet newfriends

Yes! All the new bees in the town, backlinks are going to help you met them.

The logic behind it is, Google spiders find new pages on the web. They find crawl and index pages on your website.

I mean, a friend circle is built that way, right? One friend makes you meet others and then another, so on and so forth. Then Bam! It's a new big circle of all the mutual friends chillingtogether. This just increased your chance to meet new people and build new bonds.

This also means that it will help you towards a faster indexing, higher rankingwithin a concise period. Because, why to miss a chance to become famous, right? Honestly speaking, backlinks are Google's navigation tool, building and maintaining a lot of them to your website will help you boost thetimeduration it takes for SEO to work.

2. These are those friends that help you build agoodreputation

They say good friends have always got your back,

just like SEO has got Google's backlinks tool to manage its reputation. As you already know how deep is the friendship of SEO and backlinks, Google determines how popular and reputable your site is because of your friendbacklink as the main aim is to divert searchers in your direction towards the popularwebsite. That is yours. Because a popular site means it has a good reputation and can be trusted for thecontent that it provides.

3. Having such great friends like backlinksincreasesyour credibility

If all your friends love you and involve you in their life and all theplans, don't you think, you personally hold so much credit?

So, if a person is searching something on the internet related to one topic and it finds a lot of information pertaining to the same topic on your website, then don't you think your credit increases? Google will obviously believe that you hold a lot of value, and whatever you share makes sense and adds value to the world of the internet. Boom! Credit points! You just climbed up the ladder.

Note: Google always uses backlinks to determine the online reputation of your website. However, remember its better to have quality friends ratherthanquantitative friends.

4. Backlinks will do a show-biz for your websiteleadingto more traffic

Now if you are such great friends, obviously you love them, and you'regoing to brag about them.

This bragging will bring in a lot of traffic. Obviously, Google isn't going to entertain any website which doesn'thavea sound wave of traffic — making you listed below in the search engine results page.

I mean, isn't it true that the most popular website on the internetprovidesthe most valuable information?

It doesn't matter how you drive the traffic, be it a social media share or a guest post on your website anything as far as they click the backlink and land on your site boosting your referraltraffic.

Remember: Whenever you're building and aiming for a backlinking strategy, aim for high-quality, relevant, and proper authoritative domainlinks.

As they benefit in their own way, having a more prominent and well-establishedaudience, increasing your chance of overall traffic generation.

So far, we covered what on-page and off-page SEO looks like with its essentialfactors.

However, still, do you knowwhat Google looks for in SEO?

google seo

I get it. I get it. Everyone is as confused and curious to know about what exactly Googlelooksfor in SEO.

However, it is correct in its way. If Google gave everything that it is looking out for then, there actuallywouldn't be anything to look out for.

The game is to keep the game on and keep the value of information and content secure so that it cannot bemisused and misinterpreted.

However, it is not like Google doesn't want you to know everything. Hold on!

Google just wants you to know 'ENOUGH' so that you have an ideaabouthow and where to go ahead.

There are so many tricks in which one might feel Google is cheating or is lyingaboutits tactics, but that's just the way Google updates it self. It's aminuteby minute game. Also, those who do not have the proper knowledge of web analytics often gettickedby it. The focus is to bring attention to what does Google look for in SEO. Also, by that, I'm going to give you the top secrets about what Googleactuallylooks out for in SEO. So, its time that you leave everything else and focus on what is given next.

To start with, Google looks out on the BASIC performance of yourwebsite. Your website is the only way google reaches you and by reach, I mean as in - is it accessible, - is it reachable without any errors? - Can it be crawled for content? - Is it able to handle the load?

As a search engine, it is essential to see how the site performs whileperforming. All the factors relating to its content, it's linking, what other thancontentthe website has to offer, everything counts. The rate of the duplicity of your content and also the amount of self-referrallinksthat you have provided, all of these are looked for minutely. You might have thought about performance in terms of keyword value in yourwebsite,but it's not just that it's a lot more.

Google is looking out for content in the objects that you putin. The content on a website is in various forms, right from a text in bold to acontentput up in a video.

So, by this, I mean all the types of documents, videos, images, files, what soever,all of them. - What is file size? - How big are they? - What format are they in? - Are they in ASCII format or a binary format or open format? - Is your content format associated with other types of objects on differentsites? - Are they serving or fulfilling any purpose being on the site?

Well, I'm asking all of this as there is a small set of standard formats thesearch engines look out for, i.e., robots.txt files, XML sitemaps, CSS files,Javascript files, and others who provide metadata from all the other websites. Any person who is into SEO must already be knowing what I'm trying toexplainhere.

Google looks for the content's information

When you upload any kind of content on the internet, the search enginestartsfetching it and parsing it.By parsing I mean, search engine breaks down the words, images, and all thedatarelated to it more directly.In tech terms, it means to analyze a text into logicalsyntactic components.

Google can extract a lot of information fromeverycontent that you upload

This information can be taken out even from simple photos that you upload —evenother media files like a flash and.MOV carry a lot of macro details whichcan beeasily decoded by the search engine. Search engines when they fetch data, they check other documents for ideasandwhat other 'object-like' things, this particular web page tryingtowork with. In terms of SEO, this means that there shouldn't be any brokenlinks, no misspelled URLs, etc. It is however also necessary to embed meta informationaboutthe documents as in the languages it uses,the country to which it is relevant, what format it is in, etc.

Google looks for the content that you haveposted onyour page

Content is a broad topic; it has its various types and formats in which itcomesout in public. It is necessary for search engines to know when to consider which type ofcontent. Each content that gets uploaded on the page is parsed and checkedthoroughly. Even the comments that get posted, as everything is in pure HTML format. Well, search engines like Google, Bing, etc. have now started to ignore HTMLformat but you never know if a comment is crooked.

If you're an SEO expert having an experience of more than 6 months thanyoushould know to read and look for distinctively, carry out the website auditverycarefully and focus on in between the lines. Often everything you see isn't how it appears to be. The reason being the algorithms change in a knack of time and you hardlyeverget to know before everything is like boom and bam. So sooner or later the search engines start to scratch your content fromhereand there, grabbing as much as they can to collect information, patterns,andwhat not!

Anything apart from the ordinary texts highlights them showing something isdifferent. This highlighted text can be anything like a bold/Italic text, or changeinthe size of the text or a change of pattern anything.

All this information is gathered, collected, and stored in the searchengine's store book.

HYPERTEXT LINKS AND GOOGLE

To be honest, it's not just google but every search engine you'llcomeacross. They grab all of these small links and keep them filed just like bookmarkingforfuture reference. For a link to be fully understood, it is first normalized into URLs this clears the air between a fake link and a real link, it seems easy, but it isn't that easy.

Links are also classified into different sections such as classified,filteredunfiltered, is it a follow or no follow, is it inbound or outbound, what istheanchor text about? So on and so forth.

The meaning behind all the patterns and its relationship When you make the content, you obviously put all the techniques andstrategiesfor the content to work appropriately — keywords, linking, infographics,etc. When all such type of content is put up, google, or any search engine putsitswhole focus on it, it will read all the details and patterns, all thelinkingand behind the line, reading to find out anything which doesn't suittheway the search engine works. It will take out a list of what is required and what is necessary. It will evaluate what you just put up. It figures out what should and shouldnotbe indexed.For a web document to exist on its own is an arduous task. Often a web page exists only when a page is linked to another page. This link makes it active for the web page to stand. When figuring out a web page, search engines always join the dots to figureoutwhat, where, how, and why.

What is that you're adding to someone'slife?

Whenever you're writing content and publishing it online with a lot ofkeywordsand having around like 3000 to 3500 words per article, search engines usually carry out various tests in order to know what is it thatyou're providing to the audience.

What is it that you're adding to someone's thoughts and minds? Does it create some value and high regard of beliefs?

After finding answers of all such questions, it then starts to pass around yourcontent all over.You cannot control when to let your out and when to stop, but it all depends onthesearch engine how and when it wants to articulate your content. Relevancy and satisfaction both are important while building a piece of content. If your content lacks any one of these, then it's advisable to work on itbefore moving ahead.

Note: Do not compromise on the quality of the content that you are going to post. Quality always leads, and it's the best way to bring satisfaction to thereaders. Also, present your content neatly and with proper flow and navigation. It's essential for the reader to be engaged with what you are providing.

So how do you monitor Search EngineRankings?

If you're vigorously working on your SEO and you want to know where yourank and what is the progress of your website, then you must monitor your website.

There are different ways to check the ranking of your website, like the simplestwayis to type in the relevant keywords and search. The whole results page will show you links. Then you can see where you rank. However, it also depends on your location. Google shows personalized and location wise results as its recent updates andalgorithm work that way.

For example: If I type in 'website design company in Mumbai' then it will show me a list of all the most popular website design company.

In this way, you can scroll down and see where you rank. However, this is a very time-consuming task; to cut it short, you can use otherSEOtools to see where you rank.

Tools like:

wave apex

SEMRUSH

SEMrush is a well-known company known for keyword research andonline competitor analysis. It has a variety of metrics and detailed domain information relating to yourindustry and business. You can also use this tool to develop your marketing and advertising strategiesforbetter growth of your business.

Ahrefs

Being one to the top data companies, it is also a provider of a set of SEOtools. They help companies invest their money in rewarding SEOstrategiesand to bring maximum traffic on the website. It works on an automated assistant and will guide you to use differenttools and also backlinks, to keywords and theranking.

MozPro

It is a subscription-based product that offers most of all the SEOstrategies and how to implement them. It's an all in one product, including keyword research,rankings, competition, marketing everything. It has various functions and practical tools on time.

Importance of Mobile friendly website inSEO?

A recent study revealed the number of mobile users is expected to cross 5billionglobally. Now at that speed of the growing users of mobile users, you wouldn't liketorisk your website with a desktop version only. So, you may consider this as a necessary thing rather than an option.

Imagine if people are trying to reach your brand and they can't find yourwebsite while using their mobile phone, and even if they did, it calls for anerror. The amount of frustration that will come out and how they will go on to someotherwebsite will soon make you understand the importance of a mobile-friendlywebsite. Mobile friendly websites, also known as responsive websites, have crossed thenumberof searches over a desktop.

Today majority of the traffic drives from mobile devices. Not only traffic but also online sales are much higher than that of a desktop. It is essential to have a mobile-friendly website as it shows google about yourcompatibility and also helps in improving SEO leading to an increase inbusiness. It leads to a rise of organic results, Google should consider your websitefriendly,and if it doesn't, then there are chances for your website to getpenalized.

What is Local Search?

"Near me" is the most accurate way to describe a local search. So, if you're in an area and you need the 'local' best near you,thenthis is your local search. Local search is the regional marketing tactic used to gain popularity in thetargeted area. Any consumer would want the best in their area, typing near me and finding outthebest outcome is what most consumers now look out for. So Local search is the search that takes place in the local area, targetinglocalbusinesses in that geographical area. It is all the yellow pages in an online version.

So, what is local search marketing?

what is local search marketing

When you market your business in your local area, it is called local searchmarketing. Some marketers also call it as local SEO. It is all about putting your business on the near me maps whenever anyone putsanysearch relating to your relevant field. This is a way in which local businesses get a chance to be on the same level as other businesses. The above-given example is the best example of a local search.

So, how to build your business in a local searchmarket?

If you want to establish your local business locally online, thenyou'llneed to optimize your online information so that search engines can absorbyourinformation online and present the local audience the right searches.Existing in the right searches on the right time is your best chance tobecomepopular locally and spread the fire of your business/brand's existence.

wave apexHowever, how can you do this?

You can do this by providing accurate Name, address, phone number, and yourURLto all the most important directories for the search engines to know whatyou doand your location. Your consistency in providing information will show search engines that youarea legitimate business and trustworthy.

If you break the consistency or provide incorrect information every now andthen,search engines will count you as suspicious and not, and the leads mightjustget passed to your local competitor. If you want to start establishing your business in the local search, thenyoumust first start with looking out for search patterns that is what is itthatyour local audience is searching for and where does your business stand inthesearch result.

If you haven't established yourself online, then you must start withmakingprofiles on different websites like Google, Facebook, Instagram, twitter,etc. Uploading information about your business on these platforms and becomingverified is a significant plus point.These websites have a significant impact on your local search ranking, as80% oflocal mobile searches end with an offline purchase. Now, next, you make a local search marketing plan.

Just existing on various profiles won't work much for you, as searchenginesget their information from multiple sources and hundreds of directories. Meaning, if your business has all different information on differentwebsites,then it will confuse search engines, so make a proper plan as to whatinformation goes out and where on what time and how. Opt for the right choices in the field of the relevancy of your industry andtheright target audience for your content.

Why is content called King in SEOWhy is content called King in SEO?

internet marketing

To continue winning the internet marketing game, your content has to bemorethan just brilliant. It has to give the people consuming that contenttheability to become a better version of themselves.

–MICHELLE STINSON ROSS, Director of Marketing Operations atApogeeResults

You read, read, and read a lot of things on the internet. By now you have almost read a whole chunk of information but tell me which isthatparticular piece of content that you remember? Some portion of content that is still in your mind and has made a lot of impactinyour life? I am sure the answer will be hardly a few lines or a page of information.

However, this is the catch! The pieces of content that you remember, that is how content plays itsrole. The content that is, organic, non-duplicated, and high-quality. The content impacts the readers in different ways. Often while surfing the internet, you type in words or phrases, and you find therelevant information, and that is how the search engine works. Search engines use short forms of the information you're trying to search,these short forms, aka Acronyms, are the business tools in the internet world. One such big acronym is SEO.

You must have already known by now what is SEO and how its technicality affectsthewhole internet game with the content at hand. Its elements are focused on driving traffic, increasing visibility, improverankings, and raise awareness in the search engines. This is how content plays an important in SEO. You need to add and update your content regularly.

Because obviously, who would read a non-updated content? A page that doesn't have an up-trending approach is not something peoplelookup to. You need to have a type of content that people are looking out for. People usually come on the internet to find solutions to the problems they aregoingthrough. You need to add content according to that.

The content that the audience puts is used by the search engines to carry outvariousSEO factors. The search engine then makes a list in a specific order, based on SEO factors tofigure out to understand what type of content the audience is looking out for. This is where your content plays a significant role. It's the king in theinternet world as you would want to be on top of the list when anyone searchesforanything.

Your website's content is what is going to attract your audience. The major part of SEO is content, as search engines cannot see images, they canonlyread content, and for everything that you want to put up, you need to put it indetail. A lot of web developers and designers spend much time decorating their websiteinstead of focusing on the content that is required to be present on the site.

Obtaining a high-quality SEO content-rich website is what a lot of people want toaccomplish, and it can only be done when the content keeps the readers engagedandinterested. After all, what's better than having an audience who keeps coming back formore? The dwell time on your website and regular visit on your website keeps inboostingyour website for better ranking. Use keywords but don't make them your sole focus. Your primary focus should be to bring your audience right back towards you, allthetime!

However, a lot of people commit these Common keyword research mistakes whileworkingon their content and SEO. While carrying out a keyword research, many people make a lot of mistakesunknowingly, and they aren't even aware of it. Moreover, it's not even their fault as Google has stopped revealing itssecretsas before. However, ignoring keyword research is a big mistake to commit. It obviously seems easy to do but depending only on keyword volumes is notsomethingthat you should do. There are a lot of other things you should take care of.

Let's get to know the common keyword researchmistakes:

1. Paying no attention to the long tail

Burst the myth of using only high-volume keywords. The fact is that most of the search engine traffic comes from long tailkeywords. Meaning, most traffic is generated from a more significant number of keywords. Evaluate keywords accordingly. Not just one but target other possible keywords phrases which you can opt for. Search further and afar for all the possibilities and look for variations, abouthowyou can have an analysis of the keywords used and the amount of traffic yougenerated.

2. Not thinking about the commercialintent

Often when people type out something, they either are looking out for a solutionora purchase.However, skipping this thinking process is a big red signal. The visitor might come to your site thinking to purchase, and you'llprovidethem with information, and they'll bounce off in seconds. If this pattern continues, Google is going to know that your website isn'tonpar.

For example: if someone types out birthday cards, it means they're looking out forpurchase but something like 'Bachelorette party games 'would leave aquestionmark.

What is it that the searcher is trying to search for? Is it ideas or the person wants to buy games for a bachelorette? If you don't provide the type of information someone is looking for, thenyourbounce rate increases and search engines will notice this behavior.

So, you'll technically find it challenging to rank your pages under thisconfusion, but you need to decide what is it that you're looking out forandwhat do you want to target. Carry out a detailed search to see what type of content shows when you typecertainwords and phrases and re-think on all the prospects.

3. Not checking your keywords with AdWordsValue

Keeping aside the search volume, AdWords Value gives you a good idea on thevalueand competition of the keyword that you're choosing to target. It's a simple logic if advertisers are spending a lot of money on aparticularset of keyword phrases, then it's more likely that those prospects areconverting into potential sales.

Another simpler version- The more somebody is willing to pay and is paying, the more value they hold. If you are looking for a commercial keyword phrase, then you must not missAdWord

4. Missing out on checking the Click throughrates

Every keyword phrase has its own volume. However, blindly hitting on the highratekeyword is not a good option. At times, a lower-volume keyword can have a higher click-through rate and cangiveyou more traffic as compared to a higher volume keyword.

For example- If you type in "Dark red rose flowers," then this would be amuchbetter lead rather than just "Rose flower."

Because when people search for specification, they generate better leads, as yougive them what they're exactly looking out for. It also happens that you can complete potential leads into sales. Always check the click-through rate with PPC to know the worth.

5. Not revising the current searchresult

This is an essential part! Do not move ahead without doing this. To brush up with the current search result is the most crucial step to take. Check and compare to see whether the content you're willing to put upactuallyfits in the current content results.

Mobile-first Indexing as a Work inProgress

mobile version of your website

Do you have a mobile version of your website?

If yes, then you need not worry, but if not, then its time you start working onitand air it as soon as possible.Google has now planned to use mobile-first indexing instead of desktop indexingprimarily.However, there isn't any separate index to follow. Having said that, mobile-first indexing will have Googlebot that will primarilycrawl over and index pages with Smartphone agents. As the fundamental way of surfing has now changed from desktop to a mobileversion,Google wants to give a very consistent approach. It will continue to show the most appropriate URL to the users for their searchresults.So, what's changing?

If you have this type of site...

DESKTOP ONLY

Your site is desktop only and doesn't have a mobile-friendlyversion.

No change. The mobile version is the same as the desktop version.

RESPONSIVE WEB DESIGN

Your site adjusts for screen size.

No change. The mobile version is the same as the desktop version.

CANONICAL AMP

All your web pages are created in AMP HTML.

No change. The mobile version is the same as the desktop version.

SEPARATE URLS

Each desktop URL has an equivalent different URL thatservesmobile-optimizedcontent.This site type is also known as an m-dot site.

Google prefers the mobile URL for indexing.To prepare for mobile-first indexing, follow our best practices.

DYNAMIC SERVING

Your site serves different content based on the user's device.Users only see one URL.

Google prefers the mobile optimized content for indexing.To prepare for mobile-first indexing, follow our best practices.

AMP AND NON-AMP

Your site has both AMP and non-AMP versions of a page.Users see two different URLs.

Google prefers the mobile version of the non-AMP URL for indexing.If your non-AMP mobile version uses dynamic serving or separate URLs, follow ourbest practices.

However, what should be done if you have dynamic serving and separate URLs?

Make sure you follow the given practices for mobile-firstindexing.

-Your mobile version of the website and your desktop version of the site shouldcontain the same content.The first course of content shouldn't vary. If your desktop version has a lot of content and in comparison, your mobileversiondoesn't have much content, then you need to update your mobile content. Your mobile content update doesn't necessarily mean you update the websitewithcontent in words form it can be anything like images, graphics, or videos all inthecrawlable and indexable formats.

-Data structuring should be present in both versions, mobile, and desktop. Your URLs should be structured even on mobile versions.

-Both the texts of the site should have Metadata. There should be a balance of titles and meta descriptions in both the versionsofyour website.

-Get both versions of your site verified in search console. In this way, you'll have complete access to data and messages for bothversions.

-Make sure your servers carry enough capacity to handle the future load oftraffic asthere will be an increase in the crawl rate.

-Also, ensure that you have the proper rel=canonical and rel=alternate elementsbetween your mobile and desktop versions.

Mobile-indexing is expanding more broadly. However, being indexed has no ranking advantages.

Taking about expansions and quick spread of new techniques, one such is the VoiceSearch SEO!

What is Voice Search SEO?

Voice Search

"Alexa, Call mom" is the recent "Siri, wake me up at 7 am."

Back in the days, we used Siri to give us voice information and follow ourcommands.It was the first time, a voice instructed technique was used, but hardly a fewcouldguess it would become the next big hit. A lot of variations started happening since then, and a lot has changed withtime. Voice search has become the next big hit and a primary digital trend. People have now started using voice search as their primary search. All of this has become all the more accurate because of the advancement in theAItechnology behind voice search. According to a recent search by Google, voice recognition accuracy has grown to95percent since 2013:

voice information

But all this growth and boom, do you clearly know how it works?

Language is the only thing that can break barriers in communication. We as humans are blessed with the voice for our thoughts and emotions, beingable toexpress what is going on. Also, now that we've understood the importance of it, we've alwayswantedto incorporate it into a technology.The reason being, technology has always been playing an important role. Speech recognition technology was invented a couple of years ago, and it used toexist in a couple of desktop versions and mobile devices, but only a lesserratio ofpeople used it. However, that isn't the scenario now.

Of course, speech recognition was a complex issue as it challenged a lot ofaspectsof science, linguistics, and mathematics, but let's further read to knowhow itworked out. So, whenever we speak, we make a sound, these sounds come into packs, and areknownas 'phones' these are a group of letters which form a word.

For example: When you speak 'word,' it meansit'sbuilt with 'w,' 'o,' 'r,' 'd'phones.

Together 'word' is a Phonemes as it a block of sound. By now, you must have understood the difference between phones and phonemes. Simply put phones are regarded as real bits of sounds, whereas phonemes areidealbits of sound that are stored in your minds. Hence the breakage is never actually spoken out. So basically, when you speak your ears catch Phones through the air, and thebrainturns them into words, phrases, ideas, thoughts, etc. and since our neuro systemworks so quickly, our brain makes it look no less than some magic trick. This trick makes it easy for us to hear and respond accordingly. When it comes to machines like a computer and mobile phones, the search softwareproperly blend both the phone and phonemes and the real portions are dwelled andprocessed to be recognized as voice.

However, there are 4 different types of approaches in which acomputer turns spoken words into a written word while voice searching.

The first approach is where it is merely matching the heardwordswith the words stored in the memory.It is compared and recognized properly from the stored words and is thenpresentedout.

Analyzing patterns and features is second.The way the word has been spoken, each part of it is explained and recognizedfromfeatures such as vowels.

The third approach is statistical and moreover, languagemodelingwhere the grammar takes over, similar sounding words and phrases are used toimprovethe efficiency and accuracy of speed of recognition.

Last but not the least, 4th approach, brings artificial neuralnetworks, these are like brain-computer models that identify patterns of wordsandsounds after a period of extensive training.

Through these 4 approaches, voice search functions.

Google's Voice Search Result

You must be wondering how does Google come forward with results?

However, there's a way Google will learn to recognize your voice and yourhabits, and this way is known as natural language processing. It's a natural way to adapt unique characters in the voice and the way onespeaks — not only that but also one's behavior, surfing interests, andotherpersonal information.

Every person has their characteristics, voice, thoughts, behavior, accents,pronunciation, etc. Google and Siri adopt these character traits over time. Also, in the meanwhile, Google is also trying to learn as much as possible aboutyour habits, preferences, priorities, your shopping patterns, etc. So in this way, it provides a very tailored result to you, the most relevantresultpossible based on its knowledge of your preference. As compared with Google, Siri, and Microsoft's Cortana, Amazon's Alexaisyet to adopt the learning pattern and difference between different individualvoices. As Currently, anyone can wake Alexa up and give a command. However, soon, it will bring up something too.

Voice Search ranking factors

There are various factors which affect the voice search ranking, Backlinkostudiedand analyzed approx. 10,000 google home results and the list below contains theelements and a summary of the outcome.

Page speed

It is the main boss of all the others. So it's the number 1 factor of voice search SEO. On average, a voice search result page loads in under 4.6 seconds, indicatingthatit is 52% faster than the average page.

HTTPS Website

Websites with secured HTTPS are taken into consideration and often land upon thevoice search result page. Roundabout 70% of google home result pages are securedwith HTTPs.

Answer's length

Short, crisp, to the point voice answers is what Google looks out for thequeries. Atypical voice search result is only 29 words long.

Schema.org

Pages that use Schema.org hold an advantage as 36.4% of voice search comes frompages that use Schema.org. It is holding a little upper hand than the globalaverageof 31.3%.

Authoritative domains holdan upper hand as they bring out more voice results than the less reliabledomains.

Pages that use Schema.org hold an advantage as 36.4% of voice search comes frompages that use Schema.org. It is holding a little upper hand than the globalaverageof 31.3%.

Social media

It's a real shot point that if your brand has a lot of social mediaengagement,then it automatically performs well in the voice search too.

Straightforward content

Google doesn't need any high-end words and complexly build content fromyourend to show that you have good content. The more straightforward the content, the easier it is for the voice search tobringyou into consideration.

The title

Keep the titles precise and focus on the query. A lot of times the resultsdon't contain the query in the title. So, there's no point in creatingindividual pages for each voice search query.

wave apex2,312

Yes, your word count on an average should be 2,312 words. A voice search resultpageis made up of 2,312 words. Also, Google often sources from long-formattedcontent.

Desktop rank

If you rank on the top of the desktop searches, then chances are, you'llappearin the top searches for the voice search answers.

Snippet

Having a featured snippet will increase your chance of appearing on the top ofthevoice search result.

5 Steps to Optimize Your Content forVoiceSearch

You'll obviously want to optimize your content in a way that you comein the desiredranking.So, how do you optimize for better ranking?

Here, read below to know how.

1. Jot down all the FAQs possible

Have you ever heard yourself talk to a shopkeeper or a vendor or any person regarding something that you want?

It's always in a very local language and using local words orpreferably using the commonphrases people use in daily life. However, there's still adifference between thetraditional method of search and theonline version of the search.

Meaning, when people type and when they speak, there are 2 versionsof it.

Typing: Punjabi food delivery in my area Voice: what restaurants deliver Punjabi food?

Typing: Directions towards Mahatma Gandhi road Voice: Take me to Mahatma Gandhi road.

Notice what your audience is searching for. When they talk toregular customers,listen to how they talk, and ask questions. There's an excellentchance for you tounderstand what words and phrases they use on adaily basis. Try to learn the questions they're asking and thephrases they use.Answer them, and you'll find the exact way to frame your titles. It's a simplequestion answer in a normal conversation. However, it is notcompulsory to stick tothis flow or structured manner of finding thequestions but keep this as a primary way. Don't follow or restrictto a particularset of phrases; learn your customer's language. Keep in mind to understand what your audience is actually lookingout for. Theway they search and what actually they're looking out. Like is itthe companyinformation, the details, or are they trying to contact you?

2. Fine structuring of your data

We have already read about how crucial structured data is, and it'sbeen noticed thatusing Schema mark up language helps you optimize your content for yourwebsite or blogfor a voice search. Although using Schema mark up language doesn'thelp directly inyour page ranking, but itdoes help to optimize your content accordingly. As you know,structured data is notwhich is upfront visible to the target Audience as it is amicro-data that isembedded in your code which allows search enginesto read for a better understanding of the content that you're posting.

For example: If you searched for a company and if you find thecomplete details ofthe company like the hours of operation, the location, the websitelink, directions,and reviews, etc.Then this is the perfect example of structured data.

3. Mobile friendly content

Okay, so here too, we know how mobile usage has already leveled up,and everyone usesmobile as their primary source of collecting information and reachingout to brands. So, its already clear that we need to focus on buildingmobile-friendlycontent. So if it's already mobile-friendly content, then you justneed to checkwhether howmobile-friendly it is. There are several tools for testing if yoursite is mobilefriendly. The benefit of testing your website is it can like inquite a bigsurprise to find thatyou could stand to make some adjustments.

4. Work towards an answer box

Has it often happened that you've asked Google a question and you'llgot your wholeanswer in a snippet? This is what is called an answer box or asnippet. Whenthis happens, it will be easier on a google voice search to select yourwebsite.

For example: If I want to search online, how tocheck balance online, Igot a proper answer box tomyquery.

This is called a featured snippet, answer box or position zero. If you conduct thissearch via Google voice search, then it will say, "According tonationwide.co.uk ...." so this is the right thing since they areranking for how tocheck balance online.

5. Work on Google my business listing

Google business

Voice search works best for a local search, so the best way tooptimize for voice is tooptimize for local. This has an added benefit as it will be easierfor customers tolocate you. Also, it's a lot easier to do it for your website, bysimply addingyour location detailsand where can people locate you. Also, put your information on theheader andfooter of every web page that you hold. This makes it easy forpeople to look atwhat you actually want them to look for and whatthey're also looking for.

However, this doesn't mean you don't make a 'contact us' page. Your contact us is the main page of the source of contact informationalong with otherinformation about online presence and fill up forms. Google works exclusively on location details for a significant fact. User's location details and your location details are the main connect. Google's voice search is bound to grow as mobile usage, and it's reachincreases.

Role of Schema Markup in SEO

You must have already heard about Schema Markup and the way it helpsto optimize yoursite for the content and its various other benefits. Here we'lltalk about moresuch benefits with SEO.

Schema Markup, found at Schema.org, is a version of microdata.

Once you add Schemamarkup, it creates a small enhanced description or an answer box,which then appears in the results page. Collaborations withSchema.org trace backto 2011 when all the top search enginecompanies tied hands with it.

Especially when we live in the era of Rank Brain andHummingbird, the Schema markup holdsits actual value. It provides context to an ambiguous webpage. It is theaddition of semantic vocabulary of tags that are added to your HTML toimprovethe readability and presentation of your page in the SERPs. Simplyput, Schema givesthe search engine a bright note of what your page is about. Laterthe searchengines interpret this information available on the web page to deliverrelevant results to the audience. You might think of it as rocketscience but trustme, it isn't. Schema microdata isplaced in between the content of the page to define precisely what itis and how it should be placed. In fact, Schema.org also providesa list of thestandard type of vocabulary which can beeasily understood by all the search engines.

Here's how Schema markup plays a role in SEO

Schema markup plays a role in SEO

Schema Markups help to make your page more appealing, attractive,engaging, andenlightening in the search results with snippets and images.

Anyone on the user end is bound to click on such a link as itnaturally grabs attention. This is the number one reason why people opt for schema as havingschema markuphave morechances to rank better than those without Schema markup.

It is super beneficial for local businesses as they can educate andcreate awarenesslocally about what their business is about and how can one contactthem. Theprimary and unique thing about Schema markup is that search enginesunderstand yourbusiness type, industry, and what you have to offer.

For example, Your mark up explains that you deal in Color and cement paint and notthe coloringpaint.

Schema markups help to show the current and recent events happening"near me." Yourevent or business details pop on the screen with all the information onthe time,venue, who's performing, ticketing, etc. Schema mark up is onesuch tool thatactually showcases your entirely necessary businessinformation – logo, website, social media link, customer care,founders, so on and soforth in the SERPs.

Times are changing, and games are getting intense, and its time foryou to take your SEOresults to the next level in 2019. Obviously, when the game getsintense, you wouldwant to level up and rank higher in thegame. Your leveling up needs a lot of power plans and strategiesin the rightplace.

So, here we've made a list of the top10 steps to take yourSEOresults to the next level in 2019

1. Shed out the layers of SEO, absorb the rawform

Anytime, any person who goes on the internet is trying to find outsomething or theother, be it a service, answer, item, detail, contact, purchase, etc. Along with this, they expect a response in seconds. Moreover, we don't doubt Google, it's already pretty good at it. This instant delivery of what is asked is what the audience expectsfrom you too.

So it is simple; Google is looking out to deliver you what yourprospects are lookingfor. Also, if you grab it and perform better than others, you're bound tolevel up.

2. Speak your customer's language

Understand your customers' needs, listen to how they talk, learntheir ways of askingquestions, and asking for what they need and then answer them in theirlanguage. You are their problem solver, and you are already there solvingproblems and fulfillingtheir needs, so its time for you to reflect this on the website. Try and understandthe prospects' needs, jot down as many as you can.

This is the necessary step as without it you won't know what theywant and are lookingout for. Now that you've found what they're looking out for, postthat informationon yourwebsite. Simplify the products and services into a language thatis understood bythe industryyou're in.

wave apex3. Make them go crazy with the content that youprovide

I mean honestly, content is there everywhere, so where is yourcontent standingout?

No matter what content you're providing, it should be availableeverywhere and, whereever they have access to. Your website, across different webchannels where theytend to interact. If you don't have any particular content, go outand reach thescholars who might be busyin their works, go take their video, record it, and convert it into apost. Also,it's digital, so you can always rework it if it is not on par.

4. Give a little check up to your website

Work out the further on-page functioning, check all the descriptions,tags, image tags,URLs. All individual factors play an essential role in search resultsranking. Check all the factors online, review your meta description, and compareit to yourcompetitors. Focus on gaining as much accurate facts and figures as possible.

Ask yourself questions relating to the results, is it that engaging, does it hold the audience, is it generating results?

If you do not get the desired answers while questioning the website,it's time you switchto upgrading your website.

Work on your on-page SEO! Meaning, work on your content and your HTMLsource code!

back link door 5. Who's there at the back-link door

Is nobody there at the back-link door yet? Damnn, it can't work like this. If others won't, then how will Google? You know, right? Links are the most important votes to prove googlethat you're worthit. However, on the same go if Google finds out any Blackhat links on yourwebsite, thenthis might cause a lot of trouble.

A recent research study by Moz has shown that there's a directrelationship betweenquality backlinks and Google search rankings. The richer the quality of your links and the higher your rank. Implement the Off-page SEO properly. Link building is taken care of while you carry out off page strategies.

google my business6. Google my Business

Get listed in the company listings surrounding your local, national,and in yourindustry; this will let Google and your audience know and find aboutyou. Not only just the listing but you should also be consistent,authoritative, and updatedwhen it comes to citations. This will create more exposure for yourbusiness and improveGoogle rankings. It doesn't matter what area you're located.

If you carry out your local SEO correctly, then there's no betterthing to do. Google works differently in different locations. Now it should actually be easy for people to find you as the usage ofmobile engagementhas increased, and its easier to locate you via location services.

7. Get an SSL certificate for your website

Security matters the most, as you can always say, be it anyway. Google solely focuses on everything to be working over a secure sourceof the channel.i.e., HTTPS. This is the main reason why the future browser will show unencryptedwebsites asinsecure. But this is an easy fix, and you can get your SSL certificate reallyquick.

In the meantime also check your page speed. Your webpage should load entirely within a max of 3 seconds. If its anything higher than that then users just click the back buttonand all of thisis recorded by Google's algorithm.

quality promote more inquantity8. Create less but in quality, promote more inquantity

create less promote more

Salma Jafri says, Spend 20% of your time creating. Spend the other 80% of yourtime expandingyour reach in different formats and to more channels to reach a wideraudience. See whom it can help. Reach out to them. Share it on all yournetworks.

Moreover, I would agree on this as you cannot solely depend on anorganic SEO to workwonders for you. You need to start the fire and let it spread. Once you correctly lit the fire, then there's no turning back on howquick the wholething will be on fire. Plus, you don't need to worry who's watching, Google always has itseyes on you. Include share options for the audience on social media, make sure thatyou have the mostsuitable social media share option included as with different socialmedia comesdifferent targets.

9. Track the whole process to know yourprogress

It is time that you start evaluating all the efforts that you've putto know what theresults have turned out to be. Tracking your progress will help youbuild the strategiesahead and to make specific alterations in the current strategy. Always track with a purpose to find out what you've been looking for.

All the results should be according to your business goals. Some of the metrics like keyword research, page visits, the dwell timeon the page,visitors on page per session, loading speed, conversions, bounce rate,social mediareach, etc. all of these, point precisely towards search engineoptimization.

stop wasting time10. STOP wasting TIME

It's impossible to expect improvements and results in the blink of aneye. So, the quicker you're at fixing things and inculcating changes thenearer you are tothe planned goals. Tick the checklist for SEO and track everything from top to bottom. Does the BOUNCE RATE actually impact the SEO? Here's what you need to know! You must have already heard this a thousand times as to the linkbetween the bounce rateand the SEO. However, the question still stands the same, is it really that thebounce rate affects? Do SEO experts consider the relevance of google analytics bounce rateaffecting thesearch engine ranking? The argument is ongoing for years now, whether or not the bounce rateimpacts theSEO. Somehow many of the website owners optimize for lower bounce rates asthey're hoping fora better ranking, but for a fact, lower bounce rates don't necessarilyhelp into higherrankings.

When the experts RANDFISHKIN, founder ofMoz and ANDREYLIPATTSEV, Google'ssearch quality senior strategist, met at for conversation meet at WebPromos Q & A with Googles AndreyLipattsev, along withAMMON JOHNS, the Managing Director at AmmonJohns &Co.;ERIC ENGE, CEO at StoneTempleConsulting they discussed aboutclick-through rates and here's what they spoke:

ERIC

I want to talk a little bit about the click-through rate, and Iwant to talk about itfrom a couple of perspectives.

Rand, at SMX Munich, I believe, ran a new test that showed atleast a temporarymovement of the ranking of an item that they were trying to promote bysending manyclicks to the page, where it kind of jumped in the rankings, and thenover time itcame back down.

And then in addition, Paul Haahr gave a keynote at SMX West inwhich he walkedthrough 'how Google Works' and he talked for a while aboutclick-through rate, morein the context of controlled tests by Google,so [Google] will roll out some algorithm change, and one of the thingsit might lookat is the user click-through rate on the revised search results, inorder to seewhether that's a better result.

Moreover, then he also explained that the reason why Googledoesn't use it as ageneral ranking factor is because it's too gameable, but in thiscontrolled testenvironment, it allows you to handle user interaction with the resultin the way ofmeasuring search quality, to decide whether to roll out a newalgorithm update.

And just to finish my rather complicated question, the point ofthat is that it seemsto me that if you're using click-through rate as the main measurementof otherranking factors, to better measure search quality, it doesn't reallymatter to methat much whether it's a direct ranking factor or an indirect rankingfactor.

It still is used in evaluating search quality.

ANDREY

To be honest, I think I'm kind of with you there, and what Paul said,I'm not goingtodisagree with Paul, but also what we've been saying before.

I think, if you look through the majority of our past comments onthis topic, youwon't find anything to the contrary.

We do, if you like, use that as a factor to assess our quality,and treat it as youlike, fair enough, in that sense, if you'd like to It's just; it'svery importantbecause you know how headlines go.

Tomorrow's headlines from anybody who watches us today will be, 'Google uses behavioral factors for ranking!'

And you know what people will interpret from that. Because on the one hand, yes, in the sense that you described; on theother hand,no, in the sense that most people understand. So it's very important to kind of come in with a slightly morecomplicatedexplanation.

Somebody commented to me the other day about being able to answeryes or no toquestions, and I told them that sometimes there are questions that arenot yes orno, even if you phrase them in a yes or no fashion; it doesn't make itpossible togive a yes or no answer.

So anyway, coming back to what you said, I think you described itprettyaccurately.

RAND

Why is it the case that seven or eight times in the last twoyears, I've donesomething,just having a little fun, so I'll be standing on a stage in front of500 to a coupleofthousand people, and I'll ask them 'hey, can you all jump on yourmobile phones, oronyour laptops, and do a search?

And I want you to click the seventh, eighth, ninth, tenth result,and then over thenext24 hours, let's observe what happens to that query, and what happensto that page'sranking for that query.'

I've had seven or eight of those that have been successful, andI've had four or fivewhere the ranking did not change.

And I've run a few of them over Twitter, again, a few where theranking did changeandchanged pretty quickly, and usually sticks around a day or two, and afew wherenothinghappened.

So, in your opinion, what's happening there that's making theranking for the pagethatgets clicked on change so rapidly, and then what's happening when itfalls backdown,again relatively rapidly over the next day to two/three days?

ANDREY

It's hard to judge immediately without actually looking at thedata in front ofme.

In my opinion and what my best guess here would be, is thegeneral interest that yougenerate around that subject – by doing that, you generate exactly thesort ofsignals that we are looking out for.

Mentions, and links, and tweets and social mentions – which arebasically more linksto the page, more mentions of this context – I suppose it throws usoff, for awhile.

Until we're able to establish that none of that is relevant, tothe user intent.

ERIC

So back to the other part of my question, I just want toacknowledge that, I agreethat a lot of people might run offand say, 'oh my god, click-through rate is a ranking factor in a moregeneralsense!'

And personally, I understand why that would be bad, because it'sso gameable, but ifyou look at it more holistically, it seems to me that engagementsignals and waysthat users interact with content, using that as an indirect thingwhere you're usingit to qualify search quality, so you can pick other ranking signalsthat reflectthat well…

As I internalize that, it gives me, I think more ammunition topoint people to makebetter websites and better webpages.

And that's the reason why I was asking the question, because tome I like to be ableto show people why that's so important and why they should think tothemselves thatthis will help them, over time, with their SEO.

Not because you're employing it directly in your algorithm, butbecause you're usingit to qualify your algorithm.

ANDREY

Eric, I think you're absolutely right, and your message to thepeople that you workwith is absolutely spot on.

I think it is already significant enough that we'll look at whatusers do on oursearch result pages, as we change them, to evaluate the usefulness ofthese changes,for people to take into account, you know, when Google changes thealgorithm thenext time and my page gets exposed, people like it or don't like it,come to it ordon't come to it, I should probably pay attention to how people likeor don't likewhat I'm trying to offer them, as part of what it appears like inGoogle searchresults.

The disadvantages that I've most often seen described for thisapproach on a clear,pure ranking factor basis is that we'd need to have broad enough andreliable enoughdata about bounce rates, click-through rates, depth of view for thevast majority ofpages and the vast majority of websites everywhere, in order to beable to makemeaningful comparisons all the time.

That is impossible because we don't have the technical means todo it. Even when you think about Google Analytics, not everybody has a GoogleAnalyticscode by far, so we can't use that.

If we don't use that, what else are we gonna use? Start trying to come up with something we could use, but it's alwaysgoing to be astruggle.

Going back to the original idea of links, you can kind ofreasonably say, 'I see a page, I see the links on that page, I see where they'regoing' – if we can see them, granted they can be no-followed, they can behidden, that'slike little things, but by and large, they're here, we can see them,we can use them— the words on the page.

This stuff, any reasonable person with a bit of experience couldthink of ways howyou could measure user behavior for particular pages and particularwebsites, butmeasuring it web-wide…

RAND

Andrey, correct me if I'm wrong, but you don't need itparticularly web-wide, youonly need it on the search queries, right? So, Google sees that, on average…

ANDREY

Right, but is that enough? Imagine we only ever measured the links for pages that appear in ourresults.

Or, like, the top 10 of our results. So, you end up with a very small subset of everything that's outthere, and theworst thing about it is you end up reviewing only that because it'sthe only thingthat ever gets clicked on because it's the only thing that ever getsshown.

You can find ways to get out of it. I agree with you. You can find ways around it and solutions to it, but this is thereason we've beensaying it's a tough challenge. It's gameable on the one hand, and it's a tough challenge to actuallymake a verystrong signal out of it.

If we solve it, good for us, but we're not there yet.

ANDREY

That is a reasonable approach; it is one of them, so as a patentgoes, that's aninteresting idea, but take it into account, what if the nature of thequery is suchthat you won't go to that?

You're comparing things; you want to see this one, and you wantto see another one,and then you want to make a decision. So, all these things come into account. We experiment and explore other ways, not just this.

Can we look at what queries are? And can we just go back to the basics of what's the content on thepage? How can we understand that better? And how can we understand the entities on the page? And so on.

I think there can be more research done into user behaviorfactors, and how we usethem well. But there's also like a million other avenues of research, and maybesome of themwill be more promising.

Source - Web Promos Q&A with Google's Andrey Lipattsev [transcript] https://searchenginewatch.com/2016/04/06/webpromos-qa-with-googles-andrey-lipattsev-transcript/

So now you might wonder that what doesbounce rate actuallymeasure?

The bounce rate is actually the single-engagement when a visitor comes toyour website.

This means Google Analytics is keeping track of the number ofvisitors who come to yourwebsite, keeping aside whether they engaged with your website in ameaningful way orleft without reading to some other page.

Usually, marketers interpret this measurement to gauge whether thewebpage provided themwith what the visitor was looking out for. However, for a matter for change, Google doesn't use the bounce rateyou see on Googleanalytics as a ranking factor on SERP. Also, we have already understood earlier that the bounce rate cannotaccuratelydetermineuser engagement because its users come with different agendas to aparticular page. Also, the bounce rate varies widely across various industries. Blogs usually tend to have a bounce rate of 70-90%, content sites about40-60% andservice sites only 10-30%, so it doesn't make sense for Google topunish individualpages purely on the bases of its bounce rate.

So how does Google determine the bouncerate?

Google uses its own tool known as the Pogo Stick to determine thesearches.

Pogo sticking occurs when a viewer performs a search, click on anyone of the results andin the blink of an eye clicks back to the search result page, and thenclicks on someother result.

Google notices this behavior. It gives Google a hint that the directed result wasn't anything thatthe viewer wassearching for. It shows dissatisfaction in the search result, and it displays a lousyimpression. It isn't like a bounce rate where, but it directly shows a negativeimpact of yourwebsite.So, in all, pogo-sticking is a bad thing!

It's a common confusion between bounce rate and, but both hold alot of difference inthe ways they are used and interpreted.

So, what should one conclude?

From everything said above, one can conclude that,

while the bounce rate doesn't directly affect your ranking, butit is still somethingyoushould understand and should use to improve your page.

When bounce rates are high, they are often indications of problemslike users' experienceissues or failing strategies. So these are the things one should worry about.

With SEO, you can improvise on each of them.

wave apex

SEO survival in 2019 SEO survival in 2019: Words of wisdom from Moz's Dr. Pete Meyers

It's the year 2019, and if you haven't begun refreshing your SEOtechniques now is thetime to do so. With time data has increased, and it has taken its toll. Its time to work on your E-AT scores and help industries like yourmoney your lifeindustries to recover from the medic update.

Given below is the full-grown article about the SEO survival kit forthe year 2019. This article contains a podcast conversation with MOZ'S data scientistDR. Pete Meyers. Moreover, I am sure you wouldn't want to miss reading the full updateof the mostcrucial information on BIG data, E-A-T score and how to make all ofthis work in yourfavor, everything under this article.

https://searchengineland.com/seo-survival-in-2019-words-of-wisdom-from-mozs-dr-pete-meyers-312709

8 simple ways to utilize a blog toimprove SEOresults

You've been writing a lot of blogs and must have also posted a lot ofthem but have youactually utilized it in the right way? Your blog surely must have all the required information and compellingcontent, but thequestion still stands the same whether or not you have utilized it toits fullest. In order to utilize the blogs completely to improve the SEO results,you need simple 8ways, and these are mentioned below.

1. Create a compelling name for your blog

Focus on building such a type of blog name that it matches yourtheme, nature, and themessage you're trying to convey. Question different aspects of your business, the industry you're in,what type of wordsand keywords should your blog and title contain, everything, from tipto toe.

2. Reach a specific audience with each post

Before writing any post, make sure you're clear in your head aboutwhom you're going totarget this to?Who is your target audience? Go segment by segment. This way, you can cater to specific audiences and provide the best toyour audience.

3. Implement an effective URL structure

You have already learned about implementing effective URL structureand how theybenefit. However, many a time, people do not mention the blog in their URL; thismistake makes itchallenging to detect the URL and information on your page, and theprimary domain ofthe website. Also, for a matter of fact, one-word URLs don't work. Try and make the URLs descriptive but precise, short and also relevant.

4. Continually optimize blog content

Okay, continually optimize your blog content doesn't mean you need tobring fresh contentevery time. Re-work on your current content with small updates like internal links,images, re-workon the titles, descriptions, etc.

5. Find & fill content gaps

There a lot of topics, on the internet which lack the deservedcontent. Target these high-priority phrases and fill your SEO gaps.

6. Add optimized images & videos

We all know how images and videos attract audiences.Optimizing these images and videos is a mind-blowing idea to achieve alot in a littlemoment. Optimize them with alt tags and high-priority keyword phrases. Expand your engaging time with videos and give them additionalopportunities to interactwith your website.

7. Mark it up

Yes, structured data! Add this to your HTML to enhance your page so as to present your pagemore neatly and ina satisfactory manner when it appears on the results page.

8. Capitalize on social media sharing

Make the power of social media work. Keep social media as active as you can. The sharing, liking, tweeting, subscribing, let everything work foryou. Social channel is a massive source of traffic, lead generation,targeting the rightaudiences, etc

Source- https://searchengineland.com/8-simple-ways-utilize-blog-improve-seo-results-287261

6 ways to grow your podcast audience with SEO

podcast

Podcasting is going to be the new tweeting and we'll should beawareof this

Sooner or later, podcasts are going to take over the whole market.

Just as content, video, images are all part of the SEO strategies, podcasts are oftenoverlooked and are given enough credits for existence and reach.

Podcasts have a fantastic way of working, of reaching the audience and workingwonderswith their minds.

It is essential to understand the importance of podcasts and their time and againcontribution towards adding richness and constant support for link building.

Here are the top 6 ways to grow your podcast audience with SEO.

1. You'll look at the title first

They say its all in the eye, with podcasts, its all in the title!

It doesn't take much for your podcasts to be found on apps like iTunes and GooglePlay.

It's the magic of the title.

The ranking algorithm of iTunes focuses heavily on the title of podcasts and othervariousfactors like subscribers and total reach.

Having a keyword rich title isn't what you should be aiming for.

Meaning, a title that attracts and hits the right strings of the audience to click onyourpodcast and listen to it, something that you genuinely connect to, that, should be yourtitle.

2. Your RSS feed

Most importantly people do not focus on the RSS feeds, and it isn't givenmuchof an importance, but your RSS feed indicates what people are subscribing whentheysubscribe to your podcast on any of the platforms like iTunes, Google Play musicandother available platforms.

3. Use your website

Yeah, I know that your podcast is an audio file, but that doesn't imply that youcan't use your website to grab SEO points.

As we've already known the importance of excellent links to our website, linking agreatpodcast link can really act as a catalyst.

This will also help to connect with other relevant links of the same content type.

Say for example if someone is looking at your site and is considering to link the podcastcontent, also showing them other authoritative sites where content has been featured canactually work wonders to display on the social media about your authority andtrustworthiness.

4. Recycle your content

Recycle your content

Take the existing available vast content and transform it into another piece withyour own addition and your way of explaining things.

We have always believed in recycling and passing what we've known.

It's the best practice to actually pass knowledge and be helpful for spreading aword.

In this way, you'll be able to leverage the existing resources and will have theauthority to boost your ranking on specific topics.

Take written content make it audio, take audio make a written content.

Try as many ways as possible to recycle and bring things with a fresh perspective.

5. Utilize YouTube

You know how powerful YouTube is and not only it being the second largest trafficked site, it is also the most frequently appearing content in the main body of Google.

Also, if you are considering any SEO strategy pertaining to a podcast, then YouTubeshouldn't be missed.

There can't be any reason to skip out YouTube.

Take your podcast record it and turn it into a video, there are so many video editingsoftware available in the market.

Make the best use of them.

Translate that video, add- subtract whatever you want, mix it match it with your podcast.

USE YOUTUBE AT ITS BEST.

6. Encourage link building

A podcast is a brilliant way to connect and build links.

It can overall increase how your SEO boosts.

Also, for a matter of fact, if your podcast content is really engaging, useful andcatcheshold of the audience, then you are halfway there.

This will attract several links all on its own but make sure that you check these linksasnot all links are ones that you can grab.

The best way to promote your podcast is to promote it on your website and bring inguests,speakers, authors, influencers, etc.

People are highly going to look forward to what you've got in store for them.

Linking various guests and speaker links to your website is a yes on yes but make sureyou've already had words with them earlier about this, and they aren't takenaback.

Try tricks while interviewing them and ask them to link with you during the interviewitself.

Get some verbal commitment and keep them posted about when the interview will be airedandask them if they can share the link and help with social promotions from their end.

However, appearing on someone else's website is also as good as appearing on yoursite.

It's natural and completely acceptable.

People might actually look up to your website and then reach the podcast and vice-versa.

Source -https://searchengineland.com/6-ways-grow-podcast-audience-seo-268734

You have already read and learned about SEO, but the game is always changing.

So it's essential that you are updated about the best tools that help you improveyourSEO in 2019.

Given below are the top 5 SEO Tools that help to improveyourSEO in 2019

google

1. Google Search Console

This is like the whole set of tools at a go.

It is a collection of services you can use to figure out how search engines are viewingyourwebsite.

Any errors, necessary inputs, covering all the parts of SEO,

Google search console is the tool you should use to improve your SEO.

There are some Key features of Google:

- It's a monitor of how Google perceives your website.

- Keeps track of what keywords audiences are using in order to reach you.

- Stay on top of the crawl, meta tag, or sitemap errors.

- Updates the robots.txt file

- Monitor your site's backlink

- Notifications if your website is infected with a virus

2. SEMRush

It easily accesses your present rankings, changes in the rankings and suggests ways toimprove rankings on the SERPs.

Apart from this, it gives you extensive information about your competitor'sstrategies.

Here are some key features:

- Researches the value of specific queries

- Checks out what keywords your competitors are ranking for and how much trafficthey'regenerating through this.

- Finds information about other website's backlinks

- It looks in the competitors' texts and media ads strategies.

3. Yoast SEO

If you're working on Word press, then you should have a Yoast SEO plugin installed.

This is the complete set of SEO tool which works properly on the website.

It optimizes meta tags and content, generates sitemaps and much more to attain an SEOfriendly content within few clicks.

4. MOZ software

With Moz, you can get keyword recommendations, site crawls, performance sights, insights,everything!

You name it, and you can get. It also offers a chrome extension to get information on anywebsitethat you visit. Moreover, it can offer suggestions for your on-page optimization and sendalertsabout crawling errors similarly like Google search Console.

5. Screaming Frog

Your #1-time saver tool that helps you fix issues related to the content, link building,andredirections.

SEO experts are at a surprise to see the amount of time saved when using a screaming frogtoaudit a website.

Just like you had a look at the SEO tools, it's now time tohave alook at the Top 5 Keyword Research tools in 2019

The list is given below:

Google Keyword Planner

1. Google Keyword Planner

This tool is one of the most utilized and favorite keyword research tools available inthemarket.

However, the only reason for it being so famous is that it's free and has a directrelation with Google AdWords.

Start using this tool by make it an account that is available for free.

One of the most vital features of the keyword planner tool is that it offers in-depthinformation on Google.

2. SEMrush

Bloggers might know this really well; it's their go-to tool for their keywordresearch.

However, lesser known fact is that it offers much more than that, it is not a typicalonlykeyword research tool, Where on other tools you input seed keywords to start yourkeywordresearch but here you just need to add your URL or the competitors' URL to get alistof all the keywords they're ranking for.

You can get into any depths you want. It will make everything easier for you.

You'll even find short and long-tail keywords that you can target and stand on parwithyour competition.

3. Ahrefs Keyword Explorer tool

Ahref is another popular tool that shows all the details, including the level of keyworddifficulty.

It uses the clickstream data to show how many clicks you will get from the search engine.

It is a beneficial graph as it helps to interpret the keyword expectations.

Some keywords generate a lot of traffic but hardly get any clicks from the search engine.

Ahref provides a lot of data, so much as you can target some keywords directly from thedashboard itself.

4. KW finder

This is one tool that is only dedicated towards keywords research only.

In spite of being new in the market, they are the fastest growing SEO tool company.

This suggests and gives you keywords that will help you to drive highly targeted traffic.

One benefit of using question-based keyword research is that you can quickly find thelongtail keywords which target towards problem-solving.

5. Keyword tool

This helps you combine your keywords the easier way.

This is how it works:

You start with a long-tail keyword or a seed, and then keyword tool enables you to blendeverything together, bringing out a list of potential keywords.

It is the most sorted tool because, within seconds, you can generate a list of keywordsbychoosing your own options to produce desired results.

Top 10 SEO Company

Top 10 SEO Company in India

Top 10 SEO Company in Mumbai

HTTPS and SSL as a ranking signal

We have all been there, clicking on a site only to find out a red signal in the URLshowing'NOT SECURE' and we have doubted the authority of the website.

In fact, not only us but Google too believes in having a secure website. HTTP is a secure method of making content available across the web that inculcatesseveralextra efforts to make sure the transferred data is protected.

The benefit of using secure 'HTTPs' is that your data gets protected by:

1. Encryption

This keeps your data secure from others, meaning, when other people are browsing yourwebsite, nobody can track their activities across multiple pages or even copy theinformation/content.

2. Data integrity

Data won't be hampered or corrupted while transfer, be it either way, without anydetection.

3. Authentication

It means the website is verified, and that the users communicate with the intendedwebsitewithout any errors or hacks in between.

So, how does HTTP become a factor for rankingsignal?

For Google, security stands first. It invests a lot in making sure that the services theyuseare industry-leading security, just like HTTPs.

This means Google automatically secures Gmail, Google Drive, Google search.

safety and protection

Imagine, if Google itself is so firm and tightly held about security, why woulditwant it the other way around?

Especially if it's a matter of safety and protection towards the extensiveinformationwhich is really powerful.

By making secure websites a big go, it is making the internet a safer place.

Moreover, since the past few months, Google has seen that more and more websites havestartedusing HTTPs secured website which is a positive effect and it brought a change on theweb,which encouraged Google to imply on HTTPs.

This is the sole reason for it being a part of ranking signal as security comes first.

If you show Google that the site is secured and users don't have to worry, then itautomatically suggests Google that your website is worthy.

However, it's still a light-weight effect, but soon, it is going to be an essentialfactor for ranking.

Having a secure website has its own pros like:

1. Security

2. Maintaining Industry standards

3. Helps in conversions as it's a trusted website

4. Builds a reputation in the minds of both Google and the users

5. Helps for bettering the ranking as everything is interlinked, onceyougain trust, you gain more traffic, and the process follows.

Want to further updates from Google? Read below.

LIST OF GOOGLE UPDATES

Google has come a long way, and its journey of updates is no short.

Every year and every time there have been updates that you might have missed or might nothave noticed even if they were right in front of you.

Given below is the list of most significant core updates from search marketers.

1. March 2019 Core Update

2. August 2018 Core Update aka Medic Update

3. April 2018 Core Update

4. March 2018 Core Update

5. December 2017 Core Update

6. Google Local August 2017 Hawk Update

7. Google Fred Update – unconfirmed March 2017 update

8. Google Local September 2016 Possum Update

9. Google RankBrain Algorithm

10. Google Mobile-Friendly Algorithm

11. January 2018 Core Update

12. Google Hummingbird

13. Google Mobile-Friendly Update

14. Google Panda Update

15. Google Penguin Update

16. Google Pigeon Update

17. Google Payday Update

18. Google Pirate Update

19. Google EMD (Exact Match Domain) Update

20. Google Top Heavy Update

https://searchengineland.com/library/google/google-algorithm-updates

seo faqSEO FAQ's

How long does it take to see results from SEO efforts?

Typically, your SEO efforts, if done right, will start showing results after 6 months to a couple of years. But suppose you want faster results and do you have immense knowledge of SEO and how to use the right strategies. In that case, you must take the help of a professional SEO agency.

What are the different types of SEO?

The 4 main types of SEO include the following:

How long does it take to see results with an SEO agency?

Hire an SEO agency to curate your business's best SEO strategies. You will be able to observe the results of these strategies within 3 to 6 months. All you need to do is ensure that the SEO agency you partner with has the experience and expertise to yield the desired results.

What Is the Role of SEO in Digital Marketing?

Digital marketing involves optimizing a website for better search engine ranking and increasing brand awareness with effective SEO strategies.

Why is an SEO audit important for your website?

An SEO audit ensures effective SEO strategies that drive traffic and sales. Furthermore, SEO audits also check whether your website is technically optimized so that you can provide a better experience to your users.

Do B2B and B2C SEO services use different strategies?

Yes, the strategies employed for success by B2B SEO services differ from those used by B2C SEO services. B2B SEO services primarily focus on targeted advertising and ensuring you provide the audience with personalized and highly relevant content. On the contrary, the focus of B2C SEO services is on digital ads, social media, in-store ads, and membership promotions. Both of these are different because their target audience is different.

What is the difference between Do follow and No follow backlinks?

Do follow links are those that pass on the link juice to a website. On the contrary, no follow backlinks are those that do not pass on authority to a website.

Why do Search Engine Rankings Change Frequently?

There can be various reasons for the search engine rankings to change frequently:

Algorithm Updates - Google’s penguin is in the actual time whilethepanda part of the algorithm is periodically updated. So, whatever is your business typealways look out for penguin and panda updates.

Also, using the same keywords repeatedly, if there are any ads presentonthe page.

Moreover, even competition matters. If your competitors start improving, then the ranking is undoubtedly going to change.

What’s the difference between organic vs. paidresults?

When people click on your link which they came across while finding in their searchengineresults, this is classified organic search traffic.

Paid results are those when people click on a link an advertisement orsponsored list that a business has paid to appear at the top of search results.

What are Meta descriptions, and do they still matter?

experts

Meta descriptions are those short descriptions that appear below a given link inthesearch engine results page.

It should describe what your page is about.

But as there is only a little space available and a lot to describe, make sureyou donot exceed 150 characters, and this includes space.

When talking about whether or no they matter, yes, they do.

Search engines like google still use it.

Some even believe it’s anargumentif meta descriptions aren’t a factor, but they are.

While performing SEO,it’s the best practice to conduct keyword research and naturallyincorporatein the meta tags.

Should I optimize my domain name to include keywords?

If you can include 'a' keyword that best fits your business, then go for it.

However, make sure you don't use those keywords that might be considered askeyword-rich.

As these keyword-rich domain names once carried weight as a ranking factor are now viewedasa negative factor.

In recent years, Google has made several changes that have de-prioritized siteswithkeyword -rich domains that aren't otherwise high-quality.

However, having a keyword might still be beneficial, and it leads to a closer look byGoogleand can lead to a negative ranking.

So be all eyes and ears when doing so.

What's the difference between internal and inboundlinks?

Internal links are internal linking on your page which when clicked take to another pageonthe same website.Whereas, inbound links are those websites that link to your content.

Both are equally important for SEO.

Do I need to know code to do SEO myself?

Basic coding knowledge is what you should aim for, as it is not essential tobefamiliar with coding to perform SEO.

There are several other more advanced SEO tactics that you need to learn with a primaryunderstanding of code, and for a significant part, it isn't necessary.

What is robots.txt?

Robots.txt is a text file webmaster create to instruct search engine robots howtocrawl pages on their website.

It also tells which pages to crawl on, not to crawl on and some other patterns like a slashafter‘disallow’ tells the robot not to visit any pages on that site.

What is the sitemap.xml file?

A sitemap allows a webmaster to inform search engines about URLs available on a website forcrawling.

A sitemap is an XML file that lists the URL for a site.

This helps in aiding the search engines to crawl the site more efficiently.

It’s like a roadmap that leads Google to all your worthy pages.

These are really important for SEO as it allows a quicker search.

What is the difference between indexed and crawling?

These are two completely different things and are generally confused with each other.

Crawling means that the Google’s bot is searching for the informationbylooking at all the content or the code on the page and is analyzing.

Indexing means that the page is worthy enough to show up in the searchengine’s result.

How can I see what pages are indexed?

To check the indexing status of your website with Google

1.Log in to Google search console and select the desired site 2. Click on ‘GoogleIndex’ in the left-hand navigation 3. Click on ‘Index status’ in thesub-menu

Why do you need alt text on your images?

Alt text is an alternative text i.e.; you can use this to describe what your image isabout.

This is a great place to include your main keyword and improvise on your image search thatcan beranked for a specific term.

However, you shouldn’t include keywords that aren’t relevant to the image beginuploaded. Use texts that actually describe your page.

How long does it take to see results from SEO?

It usually takes a good 4 to 6 months to start seeing the results fromSEO. However, it would help if you aimed at better results always. i.e., you 6 monthsresults should be lesser than your 12months result. Your 12 months results shouldbenearly equal or at least more than the previous result.

Should I hire someone to do my SEO?

Should I hire someone to do my SEO?

Should I hire someone to do my SEO

Yes, hire an agency to your SEO.

SEO typically can take time, but it does provide a technically sound site and well-optimizedcontent, but if it isn’t happening the correct way, then it will take a lot of time topayoff.

Other factors like other channels that drive authority and traffic to sites are, so ifyou’re also investing in other marketing channels, then you should invest in here too.

Which are the top SEO companies in India?

What are the organic search engine results?

search engine results

When people click on your link which they came across while finding intheirsearch engine results, this is classified organic search traffic.

These are most likely to match the user’s search query based on relevance.

This is also called the natural search results as these are the genuineandproper SEO efforts taken to rank higher organically.

Why can’t I find my website in Google, even for the name of mybusiness?

There are a couple of reasons as to why your website hasn’t ranked for Google

- Google has not yet indexed your site as it might be really new.

- Your website lacks optimization for search engine crawling.

- The keywords that you’ve focused on are very competitive.

- Your website might have “no index” tags.

- The most dangerous reason can be that your site has been penalized andGoogle has removed it.