Healthcare and clinics
Trust-sensitive categories with strict ad policies, where a booked consultation is the goal.
- IVF and fertility
- Hair transplant
- Dermatology and skin
- Dental clinics
- Hearing aids
- Cosmetic treatments
Performance marketing. Measurable growth.
Stop buying clicks.Start buying customers.
Every search is an auction, and many are not worth winning. We bid where buying intent is real, block the rest, and track what every rupee, dollar and pound brings back.
- 15+ yearsin paid media, since 2010
- India · US · UKcore markets
- Canada · UAEand growing
Intent Intelligence · Interactive illustrationDemo
- hair transplant cost in delhiBidLead
- famous acting quotesBlockedInformational
- mobile repair near me open nowBidCall
- how to make filter coffee at homeBlockedDIY intent
- acting school in mumbai feesBidLead
- plumber salary per hourBlockedJob seeker
- 2 bhk flat for sale in noida extensionBidLead
- real estate agent jobsBlockedJob seeker
- health insurance for parents above 60BidLead
- insurance agent license examBlockedCareer intent
- tea coffee vending machine for officeBidLead
- hair loss shampoo reviewsBlockedProduct research
- dentist near me andheri eastBidCall
- free acting workshop onlineBlockedFreebie
- plumber near me bangaloreBidCall
- small kitchen ideasBlockedInspiration only
- acting classes for adults nycBidLead
- what is a deductibleBlockedInformational
- 3 bhk under construction thane westBidLead
- mattress dimensions chartBlockedInformational
- term life insurance quote onlineBidLead
- how to fix a cracked phone screenBlockedDIY intent
- coffee vending machine price dubaiBidLead
- ivf meaning in hindiBlockedResearch only
- ivf centre in pune with priceBidLead
- ac repair course onlineBlockedTraining seeker
- emergency plumber near me 24 hourBidCall
- dental hygienist jobs texasBlockedJob seeker
- new build homes for sale dallasBidLead
- how do hearing aids workBlockedInformational
- car insurance quote comparisonBidLead
- skin care routine for oily skinBlockedDIY intent
- hair transplant cost londonBidLead
- film and media course admission 2027BidLead
- orthopedic mattress queen size buyBidSale
- iphone screen repair same day manchesterBidCall
- ivf clinic near me success ratesBidLead
- ac repair technician near meBidCall
- same day dental implants houstonBidCall
- hearing test appointment near meBidCall
- dermatologist for acne scars torontoBidLead
Bid 0
Blocked 0
Example searches from verticals we run
Tell us what's broken.
Get a diagnosis in 60 seconds.
The same questions our team asks in the first ten minutes of every audit. Answer them, and see what is most likely holding your campaigns back, and how we would fix it.
- Takes about a minute
- No login, no ad account access
- Built on 15 years of real audits
Apex Growth DiagnosisOnline · answers in seconds
Hi, I'm the Apex diagnosis assistant. Let's find out what is holding your growth back.
First, what's your website? Our team uses it to prepare if you book an audit.
Diagnosis is based on your answers. We do not scan or access your site or ad accounts.
Campaign X-Ray
Scroll to watch a struggling account get fixed, the way we fix them. Every stage is a real step from our audits.
- Before
The account we inherit
Spend is high, the dashboard looks busy, and the owner says Google Ads doesn't work. This is what we usually find in the first hour.
- Stage 1
Stop the bleeding
Week one. Negative keyword lists, tighter match types, presence-only locations and placement exclusions. Nothing new is launched until the leaks are closed.
- Stage 2
Fix the measurement
Conversions rebuilt around real enquiries and calls. Enhanced conversions, call tracking and duplicate filtering. The numbers drop, and for the first time they are true.
- Stage 3
Qualify at the door
Ads that state price and criteria up front. Forms that ask the one question your sales team always asks. Cost per lead rises slightly. Cost per qualified lead falls hard.
- Stage 4
Scale what works
Only now does the budget go up, in controlled steps, into campaigns that have proven themselves. Demand Gen and Meta retargeting widen the funnel.
Cost per qualified lead₹8,409
Wasted spend38%
Qualified leads22%
Cost per lead₹1,850
Monthly spend₹3,00,000
Qualified leads per weekPage views counted as leads
Week 1Week 12
- 1,240 search terms with no buying intent
- Conversion = any page view
- Broad match with auto-applied recommendations
- Ads shown to people 'interested in' the city, not in it
Our core expertise
Four services. Nothing else. Paid media is all we do, which is exactly why we do it well.
Google Ads ManagementSearch, Performance Max and Demand Gen, built around the searches that end in a sale.Meta AdvertisingFacebook and Instagram campaigns that turn attention into enquiries your sales team wants.Performance Lead GenerationQualified enquiries and inbound calls, tracked from first click to closed conversation.Growth ConsultingAudits, budget planning and paid media strategy from people who run campaigns every day.
Verticals we have already cracked
From fertility clinics to emergency plumbers, we have run lead and call campaigns across these categories in India, the US, the UK, Canada and the UAE. Your category's negative keyword list already exists in our heads.
Repair and home services
Urgent, local, call-driven demand where speed to answer decides who wins the job.
- Plumbers
- AC and appliance repair
- Technicians
- Mobile and device repair
- Electricians
- Pest control
Institutes and education
Admission cycles and long decision windows, with parents and students both in the funnel.
- Acting institutes
- Film and media schools
- Professional courses
- Coaching institutes
Builders and real estate
Project launches and site visits, where qualification before the sales call saves the team's time.
- New project launches
- Residential builders
- Commercial property
- Site-visit leads
Insurance and lead generation
Competitive, high-CPC auctions where only qualified, compliant leads are worth paying for.
- Life insurance
- Health insurance
- Auto insurance
- Financial services leads
B2B, vending and D2C
From office machines to mattresses: B2B enquiries and online sales with profitable return on ad spend.
- Tea and coffee vending machines
- Mattresses
- E-commerce brands
- B2B equipment
How we think
Straight opinions from the Apex team, shaped by fifteen years of running paid media. No agency filter.
The cheapest lead is usually the most expensive one.
If tracking is wrong, every optimization is a guess.
Performance Max is a multiplier, not a strategy.
'Google Ads doesn't work for us' often means 'nobody calls the leads back'.
Negative keywords are where the profit hides.
Never scale a campaign you can't explain.
Your next agency will learn on your budget. We already did.
Every major platform shift since 2010, and what we changed because of it. Scroll through fifteen years of paid media.
- 2010
The AdWords era
What changedManual CPC bids, exact match and hand-built keyword lists. Desktop ruled.
Our moveWe learned the auction one click at a time: tight ad groups, aggressive negatives, and bids set by hand against real margins.
- 2012
Social ads go mobile
What changedFacebook brought ads into the mobile News Feed. Attention moved from search boxes to thumbs.
Our moveStarted testing social for lead generation, judging it on enquiries rather than likes.
- 2013
Enhanced campaigns
What changedGoogle merged desktop, tablet and mobile campaigns. Click-to-call became a real conversion.
Our moveBuilt call-first campaigns for service businesses where the phone call is the sale.
- 2015
Lead ads arrive
What changedFacebook launched native lead forms. Leads got cheaper, and lead quality got harder.
Our moveAdded qualifying questions and sales feedback so cheap leads never became the goal.
- 2016
Smart Bidding
What changedMachine-learned bidding took over bid setting. The job became feeding the system the right signals.
Our moveShifted effort from bids to conversion data: what counts, what it is worth, and what to exclude.
- 2018
AdWords becomes Google Ads
What changedResponsive search ads and automation became the default direction.
Our moveKept human control where it mattered: match types, negatives, and ad copy that sells.
- 2021
The privacy reset
What changedApple's App Tracking Transparency broke mobile attribution. Meta reporting lost signal overnight.
Our moveMoved clients to the Conversions API and offline conversion imports to keep campaigns learning.
- 2022
Performance Max
What changedOne campaign across every Google surface. Powerful with good data, expensive without it.
Our moveRan PMax only where conversion data was strong, alongside Search for control and visibility.
- 2023
GA4 replaces Universal Analytics
What changedEvery business had to rebuild measurement from scratch.
Our moveRebuilt tracking with events and conversions that match how each business actually makes money.
- 2024
Consent Mode and Demand Gen
What changedConsent requirements tightened for UK and EU traffic. Discovery became Demand Gen.
Our moveSet up consent-aware tracking for UK campaigns and used Demand Gen to create demand, not just capture it.
- Now
AI runs the auction
What changedAutomation now makes most bidding and targeting decisions in real time.
Our moveThe edge is strategy, clean data and knowing when to override the machine. That is where fifteen years of judgement pays.
Somewhere, your customer is searching right now.
We run campaigns across time zones, with ad schedules set to each market's buying hours. This is what those schedules look like at this moment.
- INMumbai--:--Checking schedule
- INDelhi NCR--:--Checking schedule
- USNew York--:--Checking schedule
- UKLondon--:--Checking schedule
- CAToronto--:--Checking schedule
- UAEDubai--:--Checking schedule
How much of your budget is quietly leaking?
Wrong-intent searches, broad audiences and broken tracking eat budget without ever showing up as a problem. Put in your own numbers.
This is your estimate, not our claim. A proper audit replaces the guess with facts.
What we won't do.
Promise guaranteed results.
Anyone who guarantees ad results is guessing or hiding something. We commit to process, transparency and effort.
Report vanity metrics.
Impressions and clicks don't pay salaries. Our reports start with leads, calls, cost per acquisition and revenue.
Spend money we wouldn't spend ourselves.
If a keyword, audience or budget increase can't justify itself, it doesn't get your money.
Hide a bad month behind jargon.
When something underperforms, you hear it from us first, with the reason and the fix.
Why businesses choose Apex
15+
Years of advertising experience
Real budgets, real businesses, every platform era since 2010. Our judgement comes from managing campaigns, not reading about them.
India and international markets
India, US, UK, Canada and UAE: local languages, local time zones, local competition, local ad policies.
Performance-driven strategy
Every campaign starts from a business number: cost per qualified lead, cost per call, return on ad spend.
Data-driven optimization
Search terms, negatives, bids and schedules reviewed continuously, not once a month.
Google and Meta depth
Two platforms, known inside out: auctions, bidding, audiences and policy.
Direct, practical consulting
You talk to the people running your account. Straight answers, no agency theatre.
About the company
Apex Infotech India Private Limited is a performance marketing company headquartered in Mumbai, running paid media for businesses across India, the United States, the United Kingdom, Canada and the UAE.
For more than fifteen years we have planned, managed and optimized Google and Meta campaigns. We deliberately narrowed our focus to paid media, which lets us go deep into account structure, tracking, bidding and the commercial reality behind every campaign.
More about Apex- Company
- Apex Infotech India Pvt. Ltd.
- Experience
- 15+ years in paid advertising
- Core markets
- India, United States, United Kingdom
- Also serving
- Canada, UAE
- Platforms
- Google Ads, Meta Ads
- Headquarters
- Andheri East, Mumbai
Send us your account.
We'll show you where the money goes.
Book a consultation. We review your campaigns or plans, talk through your goals, and tell you honestly what we would change.