Learn How To Design An Engaging Website
Designing an engaging website is all about initiating a communication.
A visitor to a website expects the same especially when he is searching for information.
So what makes a website engaging for a visitor?
Web designing is the work of an artist.
“What separates design from art is that design is meant to be… functional.”
– Cameron Moll
It’s only a matter of seconds in which you can either win a customer or lose his attention forever.
Here is an interesting fact,
“88% of online visitors are less likely to return to a site after a bad experience”
So, keep in mind,
While framing concepts for your design,
“Find something which fits well with the attitude of your business.”
In this blog, we have compiled key facts and statistics supported by the proven philosophies of great designers and answered the question of how to build an engaging website? Or how to create a web design that captures the attention of its audience?
So, let us dive deep into it.
Things to keep in mind while designing an engaging website.
Communicating your brand’s message to the user is your goal, but meeting the expectations of the user is a challenging task.
While designing a mobile application or a website, you have to evaluate the tasks that a visitor would complete after landing on your website.
While visualizing a design at the same time, try asking yourself these questions.
- Are they browsing on your website? Or are they watching videos?
- Are they searching for information? Or Are they looking for specific content?
- Are your visitors trying to complete a task, for instance (Buying or selling)?
“You need to have a practical understanding of consumer behavior and the functionality of your website in tandem.”
Keep The Layout Simple.
Keep your website layout simple!
“38 per cent of visitors will stop engaging with a website if the content or layout is unattractive.”
A simple layout design with minimal text content helps a website to load faster and work smoother across different platforms.
For a user, a simple layout is easy to interact with and effortless to complete a task.
Keeping the website layout simple does not mean making your site look dull or unattractive.
You should design it userfriendly and make sure it avoids the unnecessary clutter.
Navigate Your Visitor With Ease.
Navigate your visitor through a simple process!
As a designer, your creative instincts might tempt you to design beautiful navigation menus, but for keeping your design engaging, you need to keep it original and simple.
Human creativity has no boundaries. Also, we should realize that,
“The chief enemy of creativity is good sense.” – Pablo Picasso
A standard and descriptive navigation menu help the visitor move through your website and help them locate the content they are searching for.
Use A Clear Call To Action.
Think about your Call to action.
“70% of small business websites lack a Call to Action (CTA) on their homepage and across their website.”
Think about what action you want your website visitors to complete.
Sign up for a newsletter?
Buy a product?
Donate to a cause?
Or, be it any such thing, design your CTA’s in such a way that it stands out on your website while the user checks on your website.
If you are using CTA buttons, make sure the copy of the button is exact and direct.
If you don’t ask for it, you are never going to get it.
Make Text Content Minimal
Your brand’s message should be clear and concise.
User engagement on the website should be directed to achieve your business or website goals. All the secondary information should come later.
If you want your visitor to make a purchase, you should place your products first and guide him through the process well.
Above all, make sure you do what you say to the visitor.
Whitespaces lets you breathe.
Take Google as your ultimate example.
It cannot get any simpler, its only a logo and a search box.
White spaces are empty spaces with or without a white background.
It helps balance visuals and direct attention of the user to the main text or section of your website.
Its rightly said whitespaces are the breathing space of your website.
Use Color Combinations Wisely.
“According to (CCICOLOR) institute for color research, the average person makes subconscious judgments about a product, person, or the environment within 90 sec, also, more than 2/3rd of the judgment based on color.”
Using the right color combination is essential.
Colors can spark emotion and affect mood and may even subconsciously shape actions.
You can select a color that lays the foundation to your website and then use contrasting colors for prominent buttons to grab the attention of your website visitor.
The selection of colors should enthrall the website visitors and increase engagement.
Color combinations help create a positive impact on your brand’s identity and help develop overall business.
Typography is a key element.
Good typography is what sets apart a great UI design and mediocre design.
There is no such thing as a good or bad design; it’s in how you balance the visuals, and the text content to create an excellent user experience.
Keep this in mind!
- To select the right font.
- Decide style hierarchy.
- To scale the text line and length.
A brand’s typography must be standard across every platform.
To list, these are the Top 5 fonts designers use across various platforms –
- Open Sans
- Playfair Display
- Advent Pro
- Arvo font
Use visuals that are optimized.
Use quality visuals for your website.
“Using videos on websites and landing pages can boost conversions by 80%.”
Highly optimized visuals create a good impact on the minds of website visitors.
Having eye-catching visual content on the website helps to create a positive first impression in the minds of the viewers of our website.
The first impression means a lot for an online business.
Consumers even measure the credibility of a site based on visual cues.
For high-quality user experience on desktop and mobile devices use Scalable Vector Graphics (SVG) image format.
SVG files are SEO friendly, scalable to fit any web page, easily editable, and have resolution independence.
Try to communicate with ease.
Your website’s content, along with its information architecture, should be simple and direct.
Try to establish communication with the user for maximum engagement.
The use of marketing jargon and complicated verbiage might annoy the user and spoil the user’s experience on your webspace.
Test your website.
Frequent testing of the functionality of the website helps weed out the smaller errors and fix bugs on your website.
Also, collecting user experiences from internal and external resources are helpful.
“ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign.”
Similarly, user experience data can help improve the quality of a website which will enhance the usability and engagement of your website.
As Steve Jobs said,
“Design is not just what it looks like and feels like. Design is how it works.”
Engaging website design is a design that simplifies its visitor’s journey and helps establish strong communication between the website and its user.
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Right from designing a brand’s logo and getting them a virtual presence on the web to managing complex business models and bringing them significant revenue, the specialists at Apex work as growth partners for our clients.In addition, apex emphasizes only on performance-based solutions and have a strong track record of giving positive ROI for clients across different verticals.
We have worked with more than 3000+ businesses and helped them scale up by providing one or more of our services like – Web Designing, Web Development, Search Engine Optimization (SEO), Pay per Click (PPC), Social Media Optimization and Management (SMO/SMM), Online Reputation Management (ORM).
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