You might have just read and tried to understand the best definition of SEO from the above quote.
However, we'll still dive deeper into the ocean of SEO.
Just as vast and as deep an ocean is, the same way is SEO. It has its waves; it's timing and its consistency.
Just like the ocean does its work of flowing and providing the best of earth, the same way, SEO offers the best of the content on Google.
Until and unless people don’t actually experience the ocean, they won’t love it.
The same way until people don't experience and love your content on Google via SEO, Google
isn't going to love you.
So, let people love you by your website’s SEO rich content.
You might be a huge businessman or just a person who has started his journey by a startup;
either way, we're all going to dive into the world of digital marketing and its essential concepts, one of which is SEO.
In this article, we'll cover the whole ocean of SEO by understanding all that is important for it.
SEO- Search engine optimization.
Search engine optimizing it.
Whenever we type in any word or a phrase on the search engine, the search engine will show us
unlimited links that contain these words and phrases.
However, one of the links will be on the top.
It can always be that one specific website's link is on the top, or it can change according to the results.
This link appearing 1st is called an SEO optimized link, which means that the particular website has worked on its SEO so strong that Google has already ranked it 1st on the results page.
SEO is the organic method of getting free traffic on the website.
It’s an unpaid method of pulling the target audience towards your website.
Search is a BIG source of quality and quantity of traffic.
Nearly 60% of all traffic on the web starts with a google search and the total traffic together generated by search engines like Google, Bing, & Yahoo contributes around 70.6% of it.
So, you must realize the importance of organic traffic.
There are two types of SEO: White hat SEO and black hat SEO.
These two are just the exact opposite of each other.
One follows the rules, and the other decides to go just the opposite way.
White hat SEO is the one who follows the given set of Google rules and
strategies, driving the main focus on the quality of the content.
Whereas black hat SEO is the complete opposite of it and decides to go against the set of rules to break and bend them.
Moreover, both of these have their pros and cons.
Also, it's an ancient battle of White Hat SEO vs Black Hat SEO.
Let's take a look at each of them and what they mean.
This is typically the black way to earn a higher ranking in an easier way.
This is used by those people who set themselves as rule breakers and rely on rule-breaking techniques to achieve their end goals.
Like some of the techniques of black hat SEO users are:
You add those kinds of keywords that have no relation to the content that you've just written, and this is like a BIG red signal towards the world of SEO.
To explain this let me give you an example:
You are writing an article about students studying in Canada and you add a sentence like-
'Shahrukh Khan just flew to Canada a couple of days back for his new surgery.'
This made no sense as your article should focus on what it is about. Adding a sentence like this, just made your article famous because of the addition of a celebrity name but it had no relation to the actual article. This is going the opposite way of how SEO works.
Often when you read an article's comment section, you'll find that there are a lot
of comments which make no sense. You can quickly identify it to be one of the bots
to comment such.
This usually doesn't help the readers as the comment posted by the bot doesn't make any sense; it just helps the URL to rank higher as it uses one or more keywords.
These are fake pages filled with many keywords, and this makes it easier for the search
engines to search for them.
However, once you click them, it leads you to another page and therefore these in between lead pages are of no use.
This is a technique where the content presented to the search engine spider is
different from the content presented to the user's browser.
This is often done by delivering content based on IP addresses.
The end goal is to cheat search engines so they display a URL when it would not show it otherwise.
This is a way to improve rankings as, this type of content is usually made invisible either by making the font color white or blurring the text, minimizing the size to zero or embedding a link in a hyphen.
All these tricks go against the set rules of SEO and are too risky to use as Google can penalize your website and can also bring down the whole website functioning.
This is an excellent and very obedient student of the class.
Almost all the top successful brands in the world opt for White hat SEO techniques as it focuses on generating organic results and bringing quality content to the world.
Various White hat SEO techniques:
We all know how vital, rich, and quality content is.
The way quality content works, is like wonders for your target audience as it holds value to be shared and linked with other websites.
Originality always plays a role in your niche market.
Everything, when appropriately used, holds its correct value.
Keyword stuffing is undoubtedly a big no-no to use, but when done, it correctly can cross lands of value.
Your website should focus on a set of keywords.
Make a list of all the keywords possible by carrying out proper useful research.
Use different types of tools to take out the most relevant keywords.
Backlinks are like those live proofs that show Google your website is
Every official backlink is a vote for your website.
However, it would be best if you were very careful with links as there are both good links and bad links.
They both affect your website in different ways.
Every piece of content that you write somewhere or the other can be linked
on your website.
Internal linking is a great way to engage the audience and deliver more at one go.
This is the first description of your site whenever it appears on the
search engine result page.
The description below the page title, obviously shouldn't be overloaded with all the keywords but should be sufficient to know what your page is about.
A search engine has 3 primary functions:
Search engines have crawlers around the whole internet that work as spiders to catch the particular word or phrase that you just used while searching from each URL they'll find.
It stores and organizes the relevant content found during the crawling process, and once a page is in the index, it continually tries to level up to be displayed as a result to the relevant queries.
The rank the links according to the most and the least relevant as per the searcher's query.
Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?–ANN HANDLEY, Chief Content Officer of Marke tingProfs
Basically, SEO is all about making small modifications to your website so that the search
can trace you appropriately.
SEO is as much about people as much as it is about search engines.
It is like fulfilling the internet with what people are searching for online - All the words, phrases, answers, etc. that they're using.
Knowing all the necessary answers to these questions will allow you to connect with the people searching online for solutions.
SERPs, search engine results page, is filled with both advertising and
effective organic results.
You can see the picture below
The first image contains all the ads related to the search for 'web designing companies in Mumbai.'
The second picture consists of all the genuine links related to the 'Web designing companies in Mumbai,' and you can see Apex Infotech India at the top of the organic search results.
This clearly shows the difference between paid and organic searches.
Some search results have different types of formats like boxes, image carousel, etc.
There are many other search features that even though aren't paid advertisements but can't actually be influenced by the SEO.
It is challenging to keep up with the latest developments as factors of SEO keep on changing, but if you want traffic on your site, then you'll have to be updated.
Given below is a list of top 10 important factors of SEO:
Let's get into the details of each and as to why they're essential.
For Google to reach your website, you need to have the right kind of URL that Google's bot can easily reach and crawl.
In simpler words, Google has to be able to visit your URL and actually work out the content to understand that you have the relevant information.
To help Google's bot, you'll need a robots.txt file and A site map.
A robots.txt file tells Google where it can and can't look for information on the site
A site map is the one that lists all the pages.
So, if you're running a WordPress site, you can set up a sitemap via Yoast SEO.
If not that, then you can use an online sitemap generator.
However, HTTPS isn't a factor to decide whether to index a page or no, but John Mueller from Google had mentioned in one of his tweets that it's a "light-weight ranking factor" also, "having HTTPS is great for users."
How many times have you just press the back button and shifted to another site just because the page was taking longer to open?
Exactly, this is what happens when there's no proper page speed, and Google comes to hunt out for information.
Google obviously wants to improve users experience on the web and to deliver fast-loading web pages.
Speed has always been the most critical factor for years, and it also
announced that an algorithm update for mobile states clear that page
speed will start to affect sites from July 2018.
If your website doesn't load fast on mobile devices, then it might get penalized.
Keep on checking your page's speed on a mobile version.
Isn't everybody always on the mobile phone?
Also, how would it be if people actually wanted to visit your website, and they find an error? Alternatively put, it isn't mobile friendly?
According to a recent study, almost the majority of the audience use mobile phones to access whatever website they need to visit, and this has changed how Google ranks search results.
Google has its mobile-first index, and that means it is taking out results from mobile-optimized sites first rather than other desktop used sites so, if your website isn't mobile friendly, then you must know how big of a loss that is.
Not only, the mobile friendly version but also other factors like response rate,
navigation, and the essential content.
All of these will determine the users experience when people land on your site.
Did you know?
For any website to get the top ranking or even appear in the top results, it should be 3 or more than 3 years old.
Google has this policy of the domain age, until and unless your domain is not 3 or more than 3 years old, it won't get consideration.
There are hardly any sites that make it in a year or 2 years.
However, Google has shown that exact-match domains to the URL can undoubtedly be more valuable, relevant, and high-quality and have high chances to see a ranking.
However, thin content and spam sites can be penalized for the same.
However, if you don't get an exact-match domain, just focus on your URL that defines your business and optimize it as much as you can.
There's a reason you're reading this article, and there's a
reason why you'll share it too.
However, this doesn't end just here.
Read below to know what optimizing content for SEO really means.
Google’s algorithm relies on keywords. It actually works on all the words and phrases people use to source out the specific information they’re looking out for. These words and phrases usually describe the topics your site is about.
Without those keywords and phrases, your website won't generate much traffic. It is crucial to optimize SEO through content that your website becomes content-rich, and it levels up for the ranking on SERPS.
Your content shouldn't be a copy of some other website. Any copied or duplicated content is a negative SEO
However, SEO doesn't entirely depend upon keywords but also on LSI keywords.
LSI stands for latent semantic indexing.
This means that they provide a sort of online word association to help Google know which
results to show.
So, in any content that you put up, it is necessary to include terms related to the main terms people are searching for.
To add to, these days people have started preferring voice search, so in order to keep the
content on track, it is vital to draft answers including questions in natural language.
Also, to optimize this content too.
However, you can't stuff the keywords in the content and publish it.
Keyword stuffing is totally outlawed by Google and will result in the poor quality of web pages and will affect your SEO ranking in the long run.
In order to understand the term that people ‘search’ for content, one should understand the purpose behind the search.
Many a time when people search for a particular content online, they often have hidden agendas following.
Like if I type in car insurance, it might mean I am looking out for different companies
or it might also mean that I am actually looking out for what car insurance includes or I would even want to sell car insurance.
So, here, your content might fail in appealing the audience cause your content will lack
On the other hand, some audience types in direct words and language for what they want to search, and it becomes clear as to what they're looking out for.
All the keywords, phrases, etc. depends on what they're looking out for.
It might be a service, product, company, website, an answer to a question, investigational or transactional questions, etc.
So, a well-optimized content will include content for all those search types.
However, if you go on typing wouldn't the length of the content be really
Moreover, won't that affect the SEO ranking factor?
Okay, let me simplify this for you.
To cut it short, yes, the length of your content does affect your SEO ranking.
Google definitely wants quality and some extent.
However, it depends on the subject.
If the topic is lengthy, then go lengthy but do not stretch the text for the sake of extending it.
One point where longer content is appreciated is that long content usually asks for more links and sharing!
According to research, any content over the word of 2000 is actually and genuinely appreciated.
It gets perfect positions in the Google search engine rankings.
In the times when content and voice searches have done their part, here come videos to
improve SEO ranking.
Cisco says that video content will represent a whopping 80% of the online traffic by 2021 and it stands true by the way people have started getting involved in videos and how marketers have played well with video marketing.
It is because 69% of people would rather watch a video than read a blog post.
So, content as a whole has spread its broad hands.
Written, verbal, and visual all of them matter, in order to gain a fully optimized SEO content.
You might have already read about different essential steps to carry out for SEO and how
those are important,
now read about the various aspects of SEO.
- It is essential to incorporate keyword phrases in the titles as this is
where Google first looks out when searching out for content.
Whenever you are doing any kind of search, you'll see the page title as the first line of any result.
- Always divide your content into a hierarchy.
Show different paragraphs and format it accordingly.
Include different headlines H1, H2, H3. All of these steps make your content look readable.
- Whenever your content contains images, use keyword phrases in image alt
tags to show how the images are relevant to the main content.
This is important to do as Google also has an image search, where people find content through image search; it’s an add on search type.
It's been a while that Google uses artificial intelligence to rank the web pages accordingly.
Rank Brain does all of this.
Rank Brain is Google's name for machine learning artificial intelligence; this helps Google to process its search results.
It also includes other signals that affect your search engine ranking:
Clickthrough rate – This is the percentage of people who click to visit your site after seeing your website in the search results.
Bounce rate- This is the percentage of people who bounce away in seconds after landing on your site, meaning that your site didn't give them what they were looking out for.
Dwelling time - This is the amount of time they invested in your site after they landed on your website.
Whenever you're making any type of content, you need to make sure you keep the above-listed things in mind.
If your draft content and people bounce away quickly from your site without even spending a few seconds, then Google for sure isn't going to count your website relevant.
Few percentages of bounce rates are still acceptable, but when more and more people start doing this with your site, then it will create an awful impression of your website on Google.
Opposite to this if people actually land on your site, spend some time and dwell well then Google is going to consider how genuine is your website.
If your click-through rate is high, and the bounce rate is low and dwell time is high, then this will show Google how relevant your site is for people when they search.
So, it's essential to optimize titles, content, and descriptions where ever and however possible.
We all know that the whole world wide web is made of links.
Everything is made up of links.
So, it's pretty natural that links are significant for good SEO ranking.
There are 3 types of links to keep in mind while dealing with links:
These links are effortless to understand.
Simply put, when another official site includes a relevant link to your website in the content, they have published then that is called an inbound link as this link will be considered and perceived better than any other weak or poor-quality link.
Because if a low-quality site links your link and theirs's, then it might bring down the perception of your website too. Initially, you'll want to have very few links from low-quality domains, and you can also find your inbound links using SEMrush or any of the available research tools.
However, at the same time, you need to show your visitors that your site contains quality
content, so you link your website to relevant and authoritative sites.
This is an excellent idea to establish yourself in the minds of your visitors.
Moreover, linking your own content can help you tie pages for Google and
This makes each page valuable.
Meaning, if you hold an official page and you link it to another site on your page, this means that visitors will find access to other relevant content indicating that you have passed on some authority to the other page to share relevant and useful information.
Also, this will help the other page to boost its search engine ranking.
Much good content keeps on circulating socially.
It keeps on getting shared in the social circle, i.e. the social media.
When any content gets shared on social media, it means it holds some secure
Also, researches have defined that there's an indirect connection between the number of shares and the ranking on the search engine.
Google has made it official that social shares are not a direct ranking factor.
Links from social media aren't actually counted the same as the links from other websites.
However, certainly, we can't deny the fact that the highest ranked pages on Google
search results have many shares on social media and chances of great sharing is because
people actually like your content and other sites decide to link it with yours.
So, this does define the indirect relation of social shares and ranking on the search engine.
This means you should hold not a strong but subtle social media presence and also make your
content easily shareable.
With every social media step, evaluate them, and redefine your content accordingly.
It is vital to showcase the important (not all) the details of your business.
As to what it stands for and what it delivers.
Especially when you want to target local areas, the presence of your real business information is one of the most critical factors for SEO ranking.
Give a small detail about your business, which will include the following:
- NAP - Name, Address, Phone Number
- Business listings on Google – My business and Facebook
- Reviews about your business
- Usage of the local terms of the targeted area.
You might have understood the basic terms of SEO already, but there's still a lot more to
know about SEO.
All the activities that you carry out are defined into 2 main groups.
Basically, called as On-page and Off-page SEO.
They seem to be, but they still hold a lot of worth.
These are very different in the working terminologies and give deeper understanding both on the
page and off the page of your website.
Each of the activities needs a proper flow through and skill set to carry out each activity properly.
The best would be hiring a professional SEO or a Digital marketing agency to provide professional SEO service to you.
So, let's understand what each of the terms means.
These are all the activities that focus on generating and improving organic
So, under an umbrella, it means carrying out activities and optimizing your website and the content to enhance
its accessibility, visibility, experience, and relevancy for users.
Work on your website!
Do not leave a single page unturned. Web structure, internal navigation, content, images,
URL, meta description, subheadings, titles, videos, anything, and everything
Prioritize on critical areas and get hold of your target audience.
We all know content is the king and how it rules over our hearts.
However, the content only rules the heart when it holds quality.
You obviously wouldn't want to read anything which doesn't make sense.
The authenticity and uniqueness of the content that you share talks about the knowledge that you want to share with the world.
This viewing and reviewing of your different content will make your content valuable and gives your website an edge in the search engine ranking.
Focus on the proper structural flow of your content. How annoying are all the long never-ending paragraphs with no punches and personal touch?
Keep it short, simple, and precise. Introduction, body, and conclusion.That's it. Add points instead of long paragraphs to keep the audience engaged, leading to an increase in the traffic.
Not only the structural flow but also focus on the word count.
Keep the focus on at least 850 words so that the content seems enough to fill the information they're looking out for, and this increases the content's readability.
Make sure you update or bring in fresh content every week.
It is advisable to post at least 2 blogs per week.
This will bring in fresh content and will also show Google that your content is not only refreshing but will also get a better google ranking.
In your whole content, your keyword should play an important role.
A keyword is a primary key towards highlighting the key factors on your content and attracting the relevant target audience.
Your content might be complete in itself, but if it lacks the keyword potentiality, then it wouldn't make any sense.
It is imperative to focus on keyword placement.
Your keyword should be present in the title, in summary, in conclusion, and it should hold a specific density.
Keyword density is the most controversial topic as there are no specific rules and policies for the usage, but according to a majority of the experts, the thickness of the keywords should be anything in between 3 to 5%.
Focus more on long tail keywords. These are usually always very high yielding as compared to single- or double-word keywords.
Also, on top of that, the competition for them is also meager.
Use LSI keywords. LSI keywords are nothing but Latent Semantic Indexing keywords.
These words need not relate directly to your topic or need not be synonymous to your keywords but semantically related to them.
Your page title is the main thing any viewer is going to see.
It is the first thing any viewer is going actually going to read and then move forward.
The title can be around 60 to 80 characters limit.
Make sure your page title always come with H1 tags.
H1 tag gives the reader the sense of what it is the main content about to focus on and how is it relatable to what they want to read.
Not only the page titles but also your SEO titles.
Search engines like Google take the SEO title and display it in the search's result page.
It usually displays the first 55 to 65 characters, including space.
So, it's advisable to make your SEO title around 60 characters.
However, your page title and your SEO title can be the same or can be a little different.It wouldn’t matter much.
Along with your titles, meta tags should be optimized.
Meta tags are usually for the Metasearch engines which can't be viewed by the ordinary viewers.
It is for the metasearch engine to understand about the webpage.
While surfing on the internet, when you see the results page, every link has the particular set of keywords that you just typed in for.
This meta description helps indirectly in ranking your page.
Meta descriptions aren't a direct SEO ranking factor, but they do contribute a lot.
Whenever you are planning to place your keywords, a meta description is the best place to put so.
Through meta descriptions, you can help to increase your CTR (Click through rate).
Once when people find out that, you have most of what they're looking out for then, they tend to click it more often.
Your content should be rich, it should provide them more than what they're looking out
but if there isn't any proper structuring or any formatting, it is not going to be of any help.
Anything which is neatly presented is always looked up for.
It would help if you formatted your text accordingly.
Use bold, Italic, use block quotes, numerical listing, and neatly separate your content paragraph wise including H1, H2, H3 headings.
This proper formatting and structuring of the headings, sub-headings gives the content more credibility.
Every content has a lot of media inputs.
Any content without media is so dull.
It is not even interesting to read ahead.
Putting images and media is important, but what's more important is to optimize it.
Rename the image file name that should be uploaded without space, use a hyphen instead of giving space for the images name.
Image ALT tags: These are the text which are put for the image being uploaded.
Sometimes due to a slow internet connection, the picture might not load, but we can see the text reading what the image is about. This text is called image alt tags.
Your image title, your image caption, every content related to your image should be optimized.
Try and keep your image type as .jpg as they are more SEO friendly than .png.
Uploading the image with proper scaling as this helps to increase the website speed leading to a better SEO ranking.
Not only images but all of your multimedia should be optimized.
Your links on the page, be it, internal, external all of them should be optimized.
The URL structure should be strictly in lower case.
The URL structure is found below the title of the blog.
Try to keep the URL short and as simple as possible.
Also, use hyphens to differentiate words in the URL instead of spaces.
Use your internal and external links to optimize the reach of your website.
Each file that you draft for the content of your website should be highlighted and worked upon properly.
These file names will be the files people will view once you optimize the name that is adequately highlighted. This will mostly be the files used as headings or under the line headings.
Would you ever wait for more than 5 seconds for a web page to load?
So, it's clear.
Focus on your page loading speed.
The quicker the page is loaded, the faster engagement people will have towards your website.
This will not only help in the dwell time of the viewers but also will reduce the bounce rate of the website.
The ratio of your dwell time and bounce rate both matter for the SEO ranking.
Google and other search engines rank your site for varied factors, including the page speed.
Almost 90% of the people who land up on your site are mobile users.
These days mobile-friendly websites are the to-go sites.
The navigation, structure, content, speed, infographics everything is designed according to the mobile.
Any errors related to the website on a mobile increase the chances of your reputation as a business and/or brand.
Make sure the users of your website find the design familiar and easy to go with.
Yoast is one such SEO plugin in the market that is perfect for the content of your SEO. It saves a lot of time and guides comprehensively.
It is useful in N number of ways:
• It helps you edit your metadata and titles
• It will help you make proper metadata for social media sites like Facebook, Twitter, etc.
• It will create and update your XML site maps
• With Google search console, you can quickly fix the smallest to the most significant problems.
This basically is a collaboration of various search engines which help to improve how a search engine result page showcases your content. It is a subset of HTML tags.
The easiest way to describe Google analytics and web master tools is: Webmaster tools provides information or insights on how search engines interact with your site whereas Google analytics provides an information on how users interact with your site.
Google analytics is that one powerful tracking tool that gives the complete details of any
visitor on the site.
It helps to show whether the set goal is achieved or not.
It shows various traffic results like traffic from organic, social and referral keyword.
This works best a an on-page tool to optimize your site. It shows which keyword gained how much traffic and how you can still push it further.
We have seen what working on of the site looks like and how it is beneficial, but that
Apart from working on the site, it is imperative for you to work around and apart from the website but directing towards the website.
Now that we're clear on what on-page SEO is let's now go to off-page SEO.
Anything apart from working on your site is called Off-page SEO.
On the site, you work on everything that is possible to optimize it.
Now you enter the outer world of the website — the linking, the targeting, social media, etc.
These are all the ways in which you can optimize your site from outside and increase traffic and leads.
To note down, here are a few typically activities conducted for Off-page SEO.
Carry out proper research as to what people are looking out for, and their intent towards it, what is their intention towards searching a particular word or phrase.
This will give you a brief analysis of the frequency, and the types of words visitors use to reach out and find about a particular service or brand.
It would help if you made sure that Google can reach your website in order to crawl and index
on your site.
Not only reachable but also is geographically targeted but also free from any errors.
Make sure the user experience is super smooth, and there are no barriers.
Carry out an analysis of what your competitors are providing and how are they moving forward with SEO.
Their SEO might be a little strong, bring out a complete investigation as to
As we know, the whole World Wide Web is made up of multiple links.
From one to other from others to another and so on.
So, let's get to know what link building exactly is and how it works.
When you read a particular piece of content on a website, you'll find several other links on the same page, relating to the topic you're reading.
These links when you click on to, lead you another page on a different website or different page of the same website.
Link building with other potential and official websites is as important as making relations with other people.
Link building is a process of obtaining hyperlinks from other websites to your own.
It is basically a way to navigate between pages on your website.
As search engines use links to crawl the web, they crawl between different links individually and all the links mentioned in your content and on your website.
Although there are many techniques for building links, they are tough to make.
A lot of time usually goes in trying to do link building really well for SEO.
The reason being, if you master the art of link building, you can actually beat other SEOs and also your competitor in the market.
For a person to understand what link building is, one must understand what a link is and what it contains.
Start of link tag > link referral location > Anchor text of link > Closure of link tag
<a known as anchor tag, this opens the link tag telling the search engines that a link is about to follow ahead to something else.
The term 'href' stands for Hyperlink referral and the text inside the
quotation marks indicates the URL to which the link is pointing.
This link doesn't always need to be a web page; it can direct towards any image, file, video, or download. Sometimes you'll see something other than a URL link that begins with # sign these are local links that take you to a different section of the page you were already on.
Whenever you are reading a particular piece of content one specific word, or a phrase stands out, i.e., it might be in some other color, underlined, etc. and once you click on it, it takes to another page. This particular set of words or phrases are signals for the users that it is a clickable link.
It is the end of the link, and it indicates the search engine that the link has ended.
There are 2 primary and fundamental ways in which search engine use links
1. To discover new pages
2. To help determine how well a page should rank in their results.
Once the search engines have crawled all the pages on the web, they start
indexing, as they extract the content of those pages and while extracting,
they decide whether a particular set of links have an excellent quality to showcase what the visitor is looking out for.
There isn’t only one factor that affects;
it’s a lot of factors like how other pages have mentioned links to the current pages, how many external links does this website have, what is the quality of that link and its content in it, etc.
Because, honestly speaking, the more high-quality websites that are linked to you, the higher will be your ranking.
However, note, you can’t overdo the optimizing of your link.
Google has recently started penalizing websites that have overused the techniques to qualify a link.
But, link building definitely plays a significant role in the algorithm of the SEO community.
So, in order for a search engine to find you, it’s essential to build a perfect link.
So, we’re clear on how link building is vital for search engines,
As you've already learned about how link building is beneficial for search engines and rankings and how it might affect the whole outlook of your SEO, it is imperative to understand the value of link building for a business.
The increasing number of high-quality links can actually signify your chances of
Your business not only benefits in the overall ranking but also in other ways like:
It's the same way how friendships and relations work.
Once when you reach out and involve relevant websites link, this brings your reach to a higher level.
You get to connect with other related sites of your industry.
This reach of your content gives you a bonus as to what you just created.
The main aim of this is to get a link but more than that building long-term relations with key influencers who become your highest trusted link partners.
This, in itself, is a precious moment because it will create a positive approach.
Apart from SEO, link building itself has its own benefits.
Whenever any particular visitor likes your content, they are bound to share it, they'll want to learn more about the topic, and they can easily follow the link and get back to your site.
Also, on a bigger picture, referral links make a lot of sense as referral traffic is a lot more than the original traffic. Not only a lot more traffic but also, you'll earn from higher rankings.
Good link building can actually put your brand out in the market as established and authoritative. As every other aspect has its own techniques, for good link building you must be really good at content creation, this will show people your business's expertise.
You have created and published content on real-time stats and business trends, then you hold a chance of becoming well-known business-related industries.
Often when your content, you need to get links to your content, as this will show your expertise and how you contribute to other people in the same industry.
We all know how link sharing works, and when we share a particular content with
another high-quality website, they also see your content.
So it works both ways.
You can actually provide rich content to high profile publishers, and they can read your content, the same way you can read theirs.
At times they can come to your site as guest posters to your website.
This means your website gets free content, a variation of ideas, strong relations with industry people and the audiences across the whole world.
Many people have influenced the market with various things.
These are the people who have a lot of following in the digital world and are highly respected and hold values in the hearts of people.
So, chances are they will actually share your content to their vast audience and can contribute towards a better reach and potential industry targets.
A lot of brands and companies make a piece of big news on branding levels to be associated with such publications.
Honestly, when you earn a place, you need to brag about it!
That is your achievement after a lot of hard work that you have just received.
That's like an add on the badge to prove that your appearance has occurred in their profiles and pages. The 'adding' to such badges shows the authority the impact of your business on such big brands. It gives you immense credit and higher conversion rates.
Plus, the search engine associates you as much high-end and trustable sites to provide you with better rankings.
It is so evident that when you invest in link building, it is going to give you more
rewards in the future.
Unlike all the other unpaid and traditional marketing techniques, link building is
one such which beats in long term rewards.
At least until the time your link and the relating content remains active.
Doesn't it make sense, that when you pay, it's like you're renting a space that is kind of yours to own? So why go for such type of renting whereas by link building you can a permanent placing. Not only a permanent placing but also you can generate enough amount of traffic for a lifetime!
Everything will sound like a bonus right now!
Am I right or Am I right?
With link building, you can get a chance to post a strong opinioned, statistically
correct, and thoroughly researched content.
By doing this, you can show that you hold an authority, as it is a relevant piece of content for other potential businesses.
After posting various such contents, even the interested audiences will turn heads towards your content as it has got its facts right.
Not only your content is going to gain authority, but also it will be passed around
and shared by multiple businesses via the link.
So this sharing of your content is going to help you build strong industry bonds as your material is going to keep them engaged and will keep on sharing just as you share theirs.
To a point where, when you'll have a single piece of content, and it will lit up the whole sharing network. Links are crazy in the way they work.
Your link is public; it is not something that is kept private.
In fact, there's no possible way you can hide your link.
So, when it is public, you can actually view who your competitors are in the market and what do they do in terms of their link building and what do they have to share with the world.
Link building + competitive analysis = An edge over the competitive market.
You can, in fact, carry out a structure to map out from where and how your
competitors are getting their links, and you can also achieve them through the road
In fact, you can Build Links for Free with Internal Link Building!
Okay, I got you covered here, go ahead and read more.
When you read content, and you click on a link, it directs to another page, but of the same website that you were surfing to, this is called internal linking.
Where you internally link your content of multiple pages on different pages.
It leads to reading multiple pieces of content on the same website.
These internal links are useful in 3 main ways:
- To navigate the reader
- To give a hierarchy to the content covered on the page and the website
- Help link spreading around different websites, increasing the ranking power.
Here, I'll explain.
When you are working on SEO, you need to understand that you need to make an SEO friendly website in a way that your architecture and links are present in a robust manner.
As we know that SEO crawls on websites to collect the relevant information, so when there are multiple internal links with specific keywords, it will grab them through the crawl.
By giving them proper navigation and internal links, you give them a chance to
crawl through the whole website and gain as much as possible.
Once they crawl on your website and find all the possible keywords with relevancy, then you are bound to appear on the ranking pages.
These internal links are also called inbound links, meaning they are directed towards the same domain but on a different or on the same page somewhere.
However, there are two other formats of links- follow, and no follow links.
A no-follow format is where you are telling the search engine not to
follow the particular link.
Basically, you tell a search engine to not follow this link in order to give any page rank and efficiently telling it not to trust the link and shouldn't consider it.
This will help in not targeting the main URL in order to rank any better.
There are different scenarios where no follow is used,
- Where the site owner doesn't have any control over the links that are added to their pages.
- When they don't want Google to vote for them as they don't have that enough confidence to showcase the links.
- Paid advertisements, as these, are usually not organic, and Google should know about it.
Moreover, this, in fact, is very common online like:
- Forum posts
- Guest comments
- Editable wiki pages
- Yahoo answers Etc.
Because honestly, they are so massive in size that it is practically not possible to moderate every single link and avoid spammers all the time.
So, it is simpler to use the no follow attribute.
Contrary to this, is the follow tag.
You indicate Google and other search engines to follow the link ahead and actually rank the page as they're confident enough for a Google's vote.
Also, you can Create an Internal SEO Link Building Wire Frame:
By now, you already know how SEO functions, but it has always been that there's been an internal conflict when it comes to SEO content and design.
Whenever there's any content like banners, graphics, etc. involved, it's hard to incorporate content that a search engine will crawl on to.
However, it doesn't always need to be in that way.
With the help of wireframes, you can actually involve and design both SEO content and graphic accordingly so that you fill the requirements.
So, for this to happen, you begin with wireframes.
Basically, wireframes are nothing but basic sketches made before working and launching a particular website.
It designs out the whole layout with proper spaces for SEO content to make a full
It not only is time saving but also saves a lot of effort in building and redesigning various needs to address all the establishments before the launch.
This process involves many members of various teams and also SEO professionals.
SEO is a very complicated thing to deal with. It involves much focus on site
architecture, meaning it should be considered as a primary aspect in
the initial stages of the designing process.
Not only content, but it also focuses on the flow and overall aesthetics of the website helping the developers to concentrate on the proper building of the website.
It is vital for wireframes to exists for SEO as with the help of wireframes SEO
professionals can fully optimize all the elements of on-page and off-page SEO
creating possibilities and opportunities for generating leads, converting leads and
building internal links.
You can actually design the keyword placements for each page beforehand.
Now, let's dive deeper into how you can incorporate proper SEO
content during the process of wireframing for building your
Any website when it's built is made with a lot of design, and the challenge is to fit the design and the content together.
Often it also happens that designers present their strategies of how the design should be without having any clear idea about what content should be put up.
The designer might bring up all the requirements without actually bringing in the foremost important aspect. This brings loopholes in the process of proper web design and SEO content.
Like: Fitting SEO content higgledy-piggledy, keyword limit exceeded, the web design looked complete, but website lacked content, etc.
So, in order to avoid these problems, it is better to involve SEO professionals
during the wireframing process.
Once they come into the picture, the text will be written first.
It is then followed by making all the headlines, taglines, body text, and the where what when why and how of the keywords.
Once all of this is done, it is then given to the design team to build everything accordingly.
Like everything, in the end, is about teamwork.
The content can also be given for rework, and the same goes for design. In the end, both are equally important.
Having various aspects of SEO in consideration and design, navigation on the website plays a critical role. Internal linking from home page to other subpages often boosts the process; internal linking can also make the site so engaging that it increases the time spent on the website.
All the visual and graphics flow of the website with the headings, sub-headings all depend on the wireframes. Replace some of the graphics and visuals and start using web fonts for banners, quick ads, video content, etc. this will create an opportunity for you to create links, meta tagging, internal links, etc.
Don't forget; navigation plays a significant role in terms of SEO.
For off-page SEO to function appropriately, Google has hundreds of factors to consider.
However, here we'll give you the top 4 factors to consider:
By far from all the factors that Google considers, the number of links other
websites have towards your website counts the most.
The number of hyperlinks a webpage has counts' as an authoritative and valuable vote for the site. It is one of the quickest ways to boost search ranking.
The more websites connect with your link, the more votes you have in the eyes of
Go ahead and carry out a backlink analysis to find out where do you stand right now.
Having a lot of backlinks may count, but then it also needs to be from unique, durable, and healthy domains. Choose quality over quantity when it comes to backlinks for every link count as a vote.
Hyperlinked text AKA anchor texts are often used to bring attention to the viewer
about other pages and information relevant to the one that they're reading.
Not only bring attention to the reader but will also help search engines identify information regarding what your website is about and about what keywords they should be ranked.
You have a page on, "The top best car stores", and when a reader lands on your page you have a list of all the cars and the stores around,
so instead of click here you have a hyperlinked text saying "The best collection of BMW cars at Big boy toys"
So this is called anchoring a text.
Although it is not always compulsory that you use all your set of keywords into this anchor text.
Also, that is okay; you shouldn't do it anyway.
The value of a useful link is the quality that delivers value.
If all the keywords and all the links towards your website contain the same set of words, then it might look very suspicious to the search engine.
The primary point here is that make your links as natural as they can be so that it doesn't look like you're actually trying hard for search engines.
Every link that gets connected to your website holds its value.
However, here again, the quality of the link matters.
A link from a valuable and authoritative link from your industry counts much more than 10 links from other sites.
There are different types of sites that are more valuable, like:
- Websites who have a high PR value
- Government websites or edu. Sites
- The top authority's site from your industry.
- The sites which have survived the longest in these years.
- The sites related to your industry.
Wherever possible, try to use your exact keywords as your hyperlinked text to connect with high-quality links.
The play part here is the speed at which your website starts building links with
other sites in your market.
This doesn't mean you randomly start making backlinks.
Because if you start making several links that hold no value and that are way too quick to move forward, then it might cause you to get penalized.
Search engines are smart to know the difference between natural and artificial.
Keep your speed steady with steady and healthy growth in link building both quality and quantity wise.
Remember back in school when the teacher used to separate to best friends from sitting together?
SEO and backlinks are those kinds of best friends whom you can't separate.
If one exists other has to be there.
Obviously, they do have their own lives, but separate lives don't make sense.
So, whenever any story happens, they both are always the partner in crime.
So, I guess now you must have understood a gist of the importance of Backlinks in SEO.
Here are the top 4 reasons as to why Link building is vital in SEO
All the new bees in the town, backlinks are going to help you met them.
The logic behind it is, Google spiders find new pages on the web.
They find crawl and index pages on your website.
I mean, a friend circle is built that way, right?
One friend makes you meet others and then another, so on and so forth.
Then Bam! It's a new big circle of all the mutual friends chilling together.
This just increased your chance to meet new people and build new bonds.
This also means that it will help you towards a faster indexing, higher ranking
within a concise period.
Because, why to miss a chance to become famous, right?
Honestly speaking, backlinks are Google's navigation tool,
building and maintaining a lot of them to your website will help you boost the time duration it takes for SEO to work.
They say good friends have always got your back,
just like SEO has got Google's backlinks tool to manage its reputation.
As you already know how deep is the friendship of SEO and backlinks,
Google determines how popular and reputable your site is because of your friend backlink
as the main aim is to divert searchers in your direction towards the popular website.
That is yours.
Because a popular site means it has a good reputation and can be trusted for the content that it provides.
If all your friends love you and involve you in their life and all the
don't you think, you personally hold so much credit?
So, if a person is searching something on the internet related to one topic
and it finds a lot of information pertaining to the same topic on your website,
then don't you think your credit increases?
Google will obviously believe that you hold a lot of value,
and whatever you share makes sense and adds value to the world of the internet.
You just climbed up the ladder.
Google always uses backlinks to determine the online reputation of your website.
However, remember its better to have quality friends rather than quantitative friends.
Now if you are such great friends, obviously you love them, and you're going to brag about them.
This bragging will bring in a lot of traffic.
Obviously, Google isn't going to entertain any website which doesn't have a sound wave of traffic
— making you listed below in the search engine results page.
I mean, isn't it true that the most popular website on the internet provides the most valuable information?
It doesn't matter how you drive the traffic,
be it a social media share or a guest post on your website anything
as far as they click the backlink and land on your site boosting your referral traffic.
Whenever you're building and aiming for a backlinking strategy,
aim for high-quality, relevant, and proper authoritative domain links.
As they benefit in their own way, having a more prominent and well-established audience, increasing your chance of overall traffic generation.
So far, we covered what on-page and off-page SEO looks like with its essential factors.
I get it. I get it.
Everyone is as confused and curious to know about what exactly Google looks for in SEO.
However, it is correct in its way.
If Google gave everything that it is looking out for then, there actually wouldn't be anything to look out for.
The game is to keep the game on
and keep the value of information and content secure so that it cannot be misused and misinterpreted.
However, it is not like Google doesn't want you to know everything.
Google just wants you to know 'ENOUGH' so that you have an idea about how and where to go ahead.
There are so many tricks in which one might feel Google is cheating or is lying about
its tactics, but that's just the way Google updates itself. It's a minute
by minute game.
Also, those who do not have the proper knowledge of web analytics often get ticked by it.
The focus is to bring attention to what does Google look for in SEO.
Also, by that, I'm going to give you the top secrets about what Google actually looks out for in SEO.
So, its time that you leave everything else and focus on what is given next.
To start with, Google looks out on the BASIC performance of your
Your website is the only way google reaches you and by reach, I mean as in
- is it accessible,
- is it reachable without any errors?
- Can it be crawled for content?
- Is it able to handle the load?
As a search engine, it is essential to see how the site performs while performing.
All the factors relating to its content, it's linking, what other than content the website has to offer, everything counts.
The rate of the duplicity of your content and also the amount of self-referral links that you have provided, all of these are looked for minutely.
You might have thought about performance in terms of keyword value in your website, but it's not just that it's a lot more.
Google is looking out for content in the objects that you put
The content on a website is in various forms, right from a text in bold to a content put up in a video.
So, by this, I mean all the types of documents, videos, images, files, what so ever,
all of them.
- What is file size?
- How big are they?
- What format are they in?
- Are they in ASCII format or a binary format or open format?
- Is your content format associated with other types of objects on different sites?
- Are they serving or fulfilling any purpose being on the site?
Well, I'm asking all of this as there is a small set of standard formats the
search engines look out for, i.e., robots.txt files, XML sitemaps, CSS files,
Any person who is into SEO must already be knowing what I'm trying to explain here.
When you upload any kind of content on the internet, the search engine starts fetching it and parsing it. By parsing I mean, search engine breaks down the words, images, and all the data related to it more directly. In tech terms, it means to analyze a text into logical syntactic components.
This information can be taken out even from simple photos that you upload — even
other media files like a flash and.MOV carry a lot of macro details which can be
easily decoded by the search engine.
Search engines when they fetch data, they check other documents for ideas and what other 'object-like' things, this particular web page trying to work with.
In terms of SEO, this means that there shouldn't be any broken links, no misspelled URLs, etc.
It is however also necessary to embed meta information about the documents as in the languages it uses, the country to which it is relevant, what format it is in, etc.
Content is a broad topic; it has its various types and formats in which it comes
out in public.
It is necessary for search engines to know when to consider which type of content.
Each content that gets uploaded on the page is parsed and checked thoroughly.
Even the comments that get posted, as everything is in pure HTML format.
Well, search engines like Google, Bing, etc. have now started to ignore HTML format but you never know if a comment is crooked.
If you're an SEO expert having an experience of more than 6 months than you
should know to read and look for distinctively, carry out the website audit very
carefully and focus on in between the lines.
Often everything you see isn't how it appears to be.
The reason being the algorithms change in a knack of time and you hardly ever get to know before everything is like boom and bam.
So sooner or later the search engines start to scratch your content from here and there, grabbing as much as they can to collect information, patterns, and what not!
Anything apart from the ordinary texts highlights them showing something is
This highlighted text can be anything like a bold/Italic text, or change in the size of the text or a change of pattern anything.
All this information is gathered, collected, and stored in the search engine's store book.
To be honest, it's not just google but every search engine you'll come
They grab all of these small links and keep them filed just like bookmarking for future reference.
For a link to be fully understood, it is first normalized into URLs
this clears the air between a fake link and a real link,
it seems easy, but it isn't that easy.
Links are also classified into different sections such as classified, filtered
unfiltered, is it a follow or no follow, is it inbound or outbound, what is the
anchor text about?
So on and so forth.
The meaning behind all the patterns and its relationship
When you make the content, you obviously put all the techniques and strategies for the content to work appropriately — keywords, linking, infographics, etc.
When all such type of content is put up, google, or any search engine puts its whole focus on it, it will read all the details and patterns, all the linking and behind the line, reading to find out anything which doesn't suit the way the search engine works.
It will take out a list of what is required and what is necessary.
It will evaluate what you just put up. It figures out what should and should not be indexed. For a web document to exist on its own is an arduous task.
Often a web page exists only when a page is linked to another page.
This link makes it active for the web page to stand.
When figuring out a web page, search engines always join the dots to figure out what, where, how, and why.
Whenever you're writing content and publishing it online with a lot of keywords
and having around like 3000 to 3500 words per article,
search engines usually carry out various tests in order to know what is it that you're providing to the audience.
What is it that you're adding to someone's thoughts and minds?
Does it create some value and high regard of beliefs?
After finding answers of all such questions, it then starts to pass around your
content all over.
You cannot control when to let your out and when to stop, but it all depends on the
search engine how and when it wants to articulate your content.
Relevancy and satisfaction both are important while building a piece of content.
If your content lacks any one of these, then it's advisable to work on it before moving ahead.
Do not compromise on the quality of the content that you are going to post.
Quality always leads, and it's the best way to bring satisfaction to the readers.
Also, present your content neatly and with proper flow and navigation.
It's essential for the reader to be engaged with what you are providing.
If you're vigorously working on your SEO and you want to know where you
rank and what is the progress of your website,
then you must monitor your website.
There are different ways to check the ranking of your website, like the simplest way
is to type in the relevant keywords and search.
The whole results page will show you links.
Then you can see where you rank.
However, it also depends on your location.
Google shows personalized and location wise results as its recent updates and algorithm work that way.
If I type in 'website design company in Mumbai'
then it will show me a list of all the most popular website design company.
In this way, you can scroll down and see where you rank.
However, this is a very time-consuming task; to cut it short, you can use other SEO tools to see where you rank.
SEMrush is a well-known company known for keyword research and
online competitor analysis.
It has a variety of metrics and detailed domain information relating to your industry and business.
You can also use this tool to develop your marketing and advertising strategies for better growth of your business.
Being one to the top data companies, it is also a provider of a set of SEO tools.
They help companies invest their money in rewarding SEO strategies and to bring maximum traffic on the website.
It works on an automated assistant and will guide you to use different tools and also backlinks, to keywords and the ranking.
It is a subscription-based product that offers most of all the SEO
strategies and how to implement them.
It's an all in one product, including keyword research, rankings, competition, marketing everything.
It has various functions and practical tools on time.
A recent study revealed the number of mobile users is expected to cross 5 billion
Now at that speed of the growing users of mobile users, you wouldn't like to risk your website with a desktop version only.
So, you may consider this as a necessary thing rather than an option.
Imagine if people are trying to reach your brand and they can't find your
website while using their mobile phone, and even if they did, it calls for an error.
The amount of frustration that will come out and how they will go on to some other website will soon make you understand the importance of a mobile-friendly website.
Mobile friendly websites, also known as responsive websites, have crossed the number of searches over a desktop.
Today majority of the traffic drives from mobile devices.
Not only traffic but also online sales are much higher than that of a desktop.
It is essential to have a mobile-friendly website as it shows google about your compatibility and also helps in improving SEO leading to an increase in business.
It leads to a rise of organic results, Google should consider your website friendly, and if it doesn't, then there are chances for your website to get penalized.
"Near me" is the most accurate way to describe a local search.
So, if you're in an area and you need the 'local' best near you, then this is your local search.
Local search is the regional marketing tactic used to gain popularity in the targeted area.
Any consumer would want the best in their area, typing near me and finding out the best outcome is what most consumers now look out for.
So Local search is the search that takes place in the local area, targeting local businesses in that geographical area.
It is all the yellow pages in an online version.
When you market your business in your local area, it is called local search
Some marketers also call it as local SEO.
It is all about putting your business on the near me maps whenever anyone puts any search relating to your relevant field.
This is a way in
which local businesses get a chance to be on the same level as other businesses.
The above-given example is the best example of a local search.
If you want to establish your local business locally online, then you'll need to optimize your online information so that search engines can absorb your information online and present the local audience the right searches. Existing in the right searches on the right time is your best chance to become popular locally and spread the fire of your business/brand's existence.
You can do this by providing accurate Name, address, phone number, and your URL
to all the most important directories for the search engines to know what you do
and your location.
Your consistency in providing information will show search engines that you are a legitimate business and trustworthy.
If you break the consistency or provide incorrect information every now and then,
search engines will count you as suspicious and not, and the leads might just
get passed to your local competitor.
If you want to start establishing your business in the local search, then you must first start with looking out for search patterns that is what is it that your local audience is searching for and where does your business stand in the search result.
If you haven't established yourself online, then you must start with making
profiles on different websites like Google, Facebook, Instagram, twitter,
Uploading information about your business on these platforms and becoming verified is a significant plus point. These websites have a significant impact on your local search ranking, as 80% of local mobile searches end with an offline purchase.
Now, next, you make a local search marketing plan.
Just existing on various profiles won't work much for you, as search engines
get their information from multiple sources and hundreds of directories.
Meaning, if your business has all different information on different websites, then it will confuse search engines, so make a proper plan as to what information goes out and where on what time and how.
Opt for the right choices in the field of the relevancy of your industry and the right target audience for your content.
To continue winning the internet marketing game, your content has to be more than just brilliant. It has to give the people consuming that content the ability to become a better version of themselves.
–MICHELLE STINSON ROSS, Director of Marketing Operations at Apogee Results
You read, read, and read a lot of things on the internet.
By now you have almost read a whole chunk of information but tell me which is that particular piece of content that you remember?
Some portion of content that is still in your mind and has made a lot of impact in your life?
I am sure the answer will be hardly a few lines or a page of information.
However, this is the catch!
The pieces of content that you remember, that is how content plays its role.
The content that is, organic, non-duplicated, and high-quality.
The content impacts the readers in different ways.
Often while surfing the internet, you type in words or phrases, and you find the relevant information, and that is how the search engine works.
Search engines use short forms of the information you're trying to search, these short forms, aka Acronyms, are the business tools in the internet world.
One such big acronym is SEO.
You must have already known by now what is SEO and how its technicality affects the
whole internet game with the content at hand.
Its elements are focused on driving traffic, increasing visibility, improve rankings, and raise awareness in the search engines.
This is how content plays an important in SEO.
You need to add and update your content regularly.
Because obviously, who would read a non-updated content?
A page that doesn't have an up-trending approach is not something people look up to.
You need to have a type of content that people are looking out for.
People usually come on the internet to find solutions to the problems they are going through.
You need to add content according to that.
The content that the audience puts is used by the search engines to carry out various
The search engine then makes a list in a specific order, based on SEO factors to figure out to understand what type of content the audience is looking out for.
This is where your content plays a significant role. It's the king in the internet world as you would want to be on top of the list when anyone searches for anything.
Your website's content is what is going to attract your audience.
The major part of SEO is content, as search engines cannot see images, they can only read content, and for everything that you want to put up, you need to put it in detail.
A lot of web developers and designers spend much time decorating their website instead of focusing on the content that is required to be present on the site.
Obtaining a high-quality SEO content-rich website is what a lot of people want to
accomplish, and it can only be done when the content keeps the readers engaged and
After all, what's better than having an audience who keeps coming back for more?
The dwell time on your website and regular visit on your website keeps in boosting your website for better ranking.
Use keywords but don't make them your sole focus.
Your primary focus should be to bring your audience right back towards you, all the time!
However, a lot of people commit these Common keyword research mistakes while working
on their content and SEO.
While carrying out a keyword research, many people make a lot of mistakes unknowingly, and they aren't even aware of it.
Moreover, it's not even their fault as Google has stopped revealing its secrets as before.
However, ignoring keyword research is a big mistake to commit.
It obviously seems easy to do but depending only on keyword volumes is not something that you should do. There are a lot of other things you should take care of.
Burst the myth of using only high-volume keywords.
The fact is that most of the search engine traffic comes from long tail keywords.
Meaning, most traffic is generated from a more significant number of keywords.
Evaluate keywords accordingly.
Not just one but target other possible keywords phrases which you can opt for.
Search further and afar for all the possibilities and look for variations, about how you can have an analysis of the keywords used and the amount of traffic you generated.
Often when people type out something, they either are looking out for a solution or
However, skipping this thinking process is a big red signal.
The visitor might come to your site thinking to purchase, and you'll provide them with information, and they'll bounce off in seconds.
If this pattern continues, Google is going to know that your website isn't on par.
if someone types out birthday cards, it means they're looking out for purchase
but something like 'Bachelorette party games 'would leave a question mark.
What is it that the searcher is trying to search for?
Is it ideas or the person wants to buy games for a bachelorette?
If you don't provide the type of information someone is looking for, then your bounce rate increases and search engines will notice this behavior.
So, you'll technically find it challenging to rank your pages under this
confusion, but you need to decide what is it that you're looking out for and
what do you want to target.
Carry out a detailed search to see what type of content shows when you type certain words and phrases and re-think on all the prospects.
Keeping aside the search volume, AdWords Value gives you a good idea on the value
and competition of the keyword that you're choosing to target.
It's a simple logic if advertisers are spending a lot of money on a particular set of keyword phrases, then it's more likely that those prospects are converting into potential sales.
Another simpler version-
The more somebody is willing to pay and is paying, the more value they hold.
If you are looking for a commercial keyword phrase, then you must not miss AdWord
Every keyword phrase has its own volume. However, blindly hitting on the high rate
keyword is not a good option.
At times, a lower-volume keyword can have a higher click-through rate and can give you more traffic as compared to a higher volume keyword.
If you type in "Dark red rose flowers," then this would be a much better lead rather than just "Rose flower."
Because when people search for specification, they generate better leads, as you
give them what they're exactly looking out for.
It also happens that you can complete potential leads into sales.
Always check the click-through rate with PPC to know the worth.
This is an essential part!
Do not move ahead without doing this.
To brush up with the current search result is the most crucial step to take.
Check and compare to see whether the content you're willing to put up actually fits in the current content results.
Do you have a mobile version of your website?
If yes, then you need not worry, but if not, then its time you start working on it
and air it as soon as possible.
Google has now planned to use mobile-first indexing instead of desktop indexing
However, there isn't any separate index to follow.
Having said that, mobile-first indexing will have Googlebot that will primarily crawl over and index pages with Smartphone agents.
As the fundamental way of surfing has now changed from desktop to a mobile version, Google wants to give a very consistent approach.
It will continue to show the most appropriate URL to the users for their search results. So, what's changing?
If you have this type of site...
Your site is desktop only and doesn't have a mobile-friendly version.
The mobile version is the same as the desktop version.
RESPONSIVE WEB DESIGN
Your site adjusts for screen size.
The mobile version is the same as the desktop version.
All your web pages are created in AMP HTML.
The mobile version is the same as the desktop version.
Each desktop URL has an equivalent different URL thatserves mobile-optimized content. This site type is also known as an m-dot site.
Google prefers the mobile URL for indexing. To prepare for mobile-first indexing, follow our best practices.
Your site serves different content based on the user's device. Users only see one URL.
Google prefers the mobile optimized content for indexing. To prepare for mobile-first indexing, follow our best practices.
AMP AND NON-AMP
Your site has both AMP and non-AMP versions of a page. Users see two different URLs.
Google prefers the mobile version of the non-AMP URL for indexing. If your non-AMP mobile version uses dynamic serving or separate URLs, follow our best practices.
However, what should be done if you have dynamic serving and separate URLs?
Make sure you follow the given practices for mobile-first indexing.
-Your mobile version of the website and your desktop version of the site should
contain the same content.
The first course of content shouldn't vary.
If your desktop version has a lot of content and in comparison, your mobile version doesn't have much content, then you need to update your mobile content.
Your mobile content update doesn't necessarily mean you update the website with content in words form it can be anything like images, graphics, or videos all in the crawlable and indexable formats.
-Data structuring should be present in both versions, mobile, and desktop.
Your URLs should be structured even on mobile versions.
-Both the texts of the site should have Metadata.
There should be a balance of titles and meta descriptions in both the versions of your website.
-Get both versions of your site verified in search console.
In this way, you'll have complete access to data and messages for both versions.
-Make sure your servers carry enough capacity to handle the future load of traffic as there will be an increase in the crawl rate.
-Also, ensure that you have the proper rel=canonical and rel=alternate elements between your mobile and desktop versions.
Mobile-indexing is expanding more broadly.
However, being indexed has no ranking advantages.
Taking about expansions and quick spread of new techniques, one such is the Voice Search SEO!
"Alexa, Call mom"
is the recent "Siri, wake me up at 7 am."
Back in the days, we used Siri to give us voice information and follow our commands.
It was the first time, a voice instructed technique was used, but hardly a few could
guess it would become the next big hit.
A lot of variations started happening since then, and a lot has changed with time.
Voice search has become the next big hit and a primary digital trend.
People have now started using voice search as their primary search.
All of this has become all the more accurate because of the advancement in the AI technology behind voice search.
According to a recent search by Google, voice recognition accuracy has grown to 95 percent since 2013:
Language is the only thing that can break barriers in communication.
We as humans are blessed with the voice for our thoughts and emotions, being able to express what is going on.
Also, now that we've understood the importance of it, we've always wanted to incorporate it into a technology. The reason being, technology has always been playing an important role.
Speech recognition technology was invented a couple of years ago, and it used to exist in a couple of desktop versions and mobile devices, but only a lesser ratio of people used it.
However, that isn't the scenario now.
Of course, speech recognition was a complex issue as it challenged a lot of aspects
of science, linguistics, and mathematics, but let's further read to know how it
So, whenever we speak, we make a sound, these sounds come into packs, and are known as 'phones' these are a group of letters which form a word.
For example: When you speak 'word,' it means it's built with 'w,' 'o,' 'r,' 'd' phones.
Together 'word' is a Phonemes as it a block of sound.
By now, you must have understood the difference between phones and phonemes.
Simply put phones are regarded as real bits of sounds, whereas phonemes are ideal bits of sound that are stored in your minds.
Hence the breakage is never actually spoken out.
So basically, when you speak your ears catch Phones through the air, and the brain turns them into words, phrases, ideas, thoughts, etc. and since our neuro system works so quickly, our brain makes it look no less than some magic trick.
This trick makes it easy for us to hear and respond accordingly.
When it comes to machines like a computer and mobile phones, the search software properly blend both the phone and phonemes and the real portions are dwelled and processed to be recognized as voice.
However, there are 4 different types of approaches in which a computer turns spoken words into a written word while voice searching.
The first approach is where it is merely matching the heard words with the words stored in the memory. It is compared and recognized properly from the stored words and is then presented out.
Analyzing patterns and features is second. The way the word has been spoken, each part of it is explained and recognized from features such as vowels.
The third approach is statistical and moreover, language modeling where the grammar takes over, similar sounding words and phrases are used to improve the efficiency and accuracy of speed of recognition.
Last but not the least, 4th approach, brings artificial neural networks, these are like brain-computer models that identify patterns of words and sounds after a period of extensive training.
Through these 4 approaches, voice search functions.
You must be wondering how does Google come forward with results?
However, there's a way Google will learn to recognize your voice and your
habits, and this way is known as natural language processing.
It's a natural way to adapt unique characters in the voice and the way one speaks — not only that but also one's behavior, surfing interests, and other personal information.
Every person has their characteristics, voice, thoughts, behavior, accents,
Google and Siri adopt these character traits over time.
Also, in the meanwhile, Google is also trying to learn as much as possible about your habits, preferences, priorities, your shopping patterns, etc.
So in this way, it provides a very tailored result to you, the most relevant result possible based on its knowledge of your preference.
As compared with Google, Siri, and Microsoft's Cortana, Amazon's Alexa is yet to adopt the learning pattern and difference between different individual voices. As
Currently, anyone can wake Alexa up and give a command.
However, soon, it will bring up something too.
There are various factors which affect the voice search ranking, Backlinko studied and analyzed approx. 10,000 google home results and the list below contains the elements and a summary of the outcome.
It is the main boss of all the others.
So it's the number 1 factor of voice search SEO.
On average, a voice search result page loads in under 4.6 seconds, indicating that it is 52% faster than the average page.
Websites with secured HTTPS are taken into consideration and often land upon the voice search result page. Roundabout 70% of google home result pages are secured with HTTPs.
Short, crisp, to the point voice answers is what Google looks out for the queries. A typical voice search result is only 29 words long.
Pages that use Schema.org hold an advantage as 36.4% of voice search comes from pages that use Schema.org. It is holding a little upper hand than the global average of 31.3%.
Pages that use Schema.org hold an advantage as 36.4% of voice search comes from pages that use Schema.org. It is holding a little upper hand than the global average of 31.3%.
It's a real shot point that if your brand has a lot of social media engagement, then it automatically performs well in the voice search too.
Google doesn't need any high-end words and complexly build content from your
end to show that you have good content.
The more straightforward the content, the easier it is for the voice search to bring you into consideration.
Keep the titles precise and focus on the query. A lot of times the results don't contain the query in the title. So, there's no point in creating individual pages for each voice search query.
Yes, your word count on an average should be 2,312 words. A voice search result page is made up of 2,312 words. Also, Google often sources from long-formatted content.
If you rank on the top of the desktop searches, then chances are, you'll appear in the top searches for the voice search answers.
Having a featured snippet will increase your chance of appearing on the top of the voice search result.
You'll obviously want to optimize your content in a way that you come in the desired ranking. So, how do you optimize for better ranking?
Here, read below to know how.
Have you ever heard yourself talk to a shopkeeper
or a vendor or any person regarding something that you want?
It's always in a very local language and using local words or
preferably using the common
phrases people use in daily life.
However, there's still a difference between the traditional method of search and the online version of the search.
Meaning, when people type and when they speak, there are 2 versions of it.
Typing: Punjabi food delivery in my area
Voice: what restaurants deliver Punjabi food?
Typing: Directions towards Mahatma Gandhi road
Voice: Take me to Mahatma Gandhi road.
Notice what your audience is searching for.
When they talk to regular customers, listen to how they talk, and ask questions.
There's an excellent chance for you to understand what words and phrases they use on a daily basis.
Try to learn the questions they're asking and the phrases they use. Answer them, and you'll find the exact way to frame your titles.
It's a simple question answer in a normal conversation.
However, it is not compulsory to stick to this flow or structured manner of finding the questions but keep this as a primary way.
Don't follow or restrict to a particular set of phrases; learn your customer's language.
Keep in mind to understand what your audience is actually looking out for.
The way they search and what actually they're looking out.
Like is it the company information, the details, or are they trying to contact you?
We have already read about how crucial structured data is, and it's
been noticed that
using Schema mark up language helps you optimize your content for your
website or blog
for a voice search.
Although using Schema mark up language doesn't help directly in your page ranking, but it does help to optimize your content accordingly.
As you know, structured data is not which is upfront visible to the target
Audience as it is a micro-data that is embedded in your code which allows search engines to read for a better understanding of the content that you're posting.
For example: If you searched for a company and if you find the complete details of the company like the hours of operation, the location, the website link, directions, and reviews, etc. Then this is the perfect example of structured data.
Okay, so here too, we know how mobile usage has already leveled up,
and everyone uses
mobile as their primary source of collecting information and reaching
out to brands.
So, its already clear that we need to focus on building mobile-friendly content.
So if it's already mobile-friendly content, then you just need to check whether how mobile-friendly it is.
There are several tools for testing if your site is mobile friendly.
The benefit of testing your website is it can like in quite a big surprise to find that you could stand to make some adjustments.
Has it often happened that you've asked Google a question and you'll
got your whole
answer in a snippet?
This is what is called an answer box or a snippet.
When this happens, it will be easier on a google voice search to select your website.
If I want to search online, how to check balance online, I got a proper answer box to my query.
This is called a featured snippet, answer box or position zero.
If you conduct this search via Google voice search, then it will say, "According to nationwide.co.uk ...." so this is the right thing since they are ranking for how to check balance online.
Voice search works best for a local search, so the best way to
optimize for voice is to
optimize for local.
This has an added benefit as it will be easier for customers to locate you.
Also, it's a lot easier to do it for your website, by simply adding your location details and where can people locate you.
Also, put your information on the header and footer of every web page that you hold.
This makes it easy for people to look at what you actually want them to look for and what they're also looking for.
However, this doesn't mean you don't make a 'contact us' page.
Your contact us is the main page of the source of contact information along with other information about online presence and fill up forms.
Google works exclusively on location details for a significant fact.
User's location details and your location details are the main connect.
Google's voice search is bound to grow as mobile usage, and it's reach increases.
You must have already heard about Schema Markup and the way it helps
to optimize your
site for the content and its various other benefits.
Here we'll talk about more such benefits with SEO.
Schema Markup, found at Schema.org, is a version of microdata.
Once you add Schema
markup, it creates a small enhanced description or an answer box,
which then appears in the results page.
Collaborations with Schema.org trace back to 2011 when all the top search engine companies tied hands with it.
Especially when we live in the era of Rank Brain and
Hummingbird, the Schema markup holds
its actual value.
It provides context to an ambiguous webpage.
It is the addition of semantic vocabulary of tags that are added to your HTML to improve the readability and presentation of your page in the SERPs.
Simply put, Schema gives the search engine a bright note of what your page is about.
Later the search engines interpret this information available on the web page to deliver relevant results to the audience.
You might think of it as rocket science but trust me, it isn't.
Schema microdata is placed in between the content of the page to define precisely what it is and how it should be placed.
In fact, Schema.org also provides a list of the standard type of vocabulary which can be easily understood by all the search engines.
Schema Markups help to make your page more appealing, attractive, engaging, and enlightening in the search results with snippets and images.
Anyone on the user end is bound to click on such a link as it
naturally grabs attention.
This is the number one reason why people opt for schema as having schema markup have more chances to rank better than those without Schema markup.
It is super beneficial for local businesses as they can educate and
locally about what their business is about and how can one contact
The primary and unique thing about Schema markup is that search engines understand your business type, industry, and what you have to offer.
Your mark up explains that you deal in Color and cement paint and not the coloring paint.
Schema markups help to show the current and recent events happening
Your event or business details pop on the screen with all the information on the time, venue, who's performing, ticketing, etc.
Schema mark up is one such tool that actually showcases your entirely necessary business information – logo, website, social media link, customer care, founders, so on and so forth in the SERPs.
Times are changing, and games are getting intense, and its time for
you to take your SEO
results to the next level in 2019.
Obviously, when the game gets intense, you would want to level up and rank higher in the game.
Your leveling up needs a lot of power plans and strategies in the right place.
Anytime, any person who goes on the internet is trying to find out
something or the
other, be it a service, answer, item, detail, contact, purchase, etc.
Along with this, they expect a response in seconds.
Moreover, we don't doubt Google, it's already pretty good at it.
This instant delivery of what is asked is what the audience expects from you too.
So it is simple; Google is looking out to deliver you what your
prospects are looking
Also, if you grab it and perform better than others, you're bound to level up.
Understand your customers' needs, listen to how they talk, learn
their ways of asking
questions, and asking for what they need and then answer them in their
You are their problem solver, and you are already there solving problems and fulfilling their needs, so its time for you to reflect this on the website.
Try and understand the prospects' needs, jot down as many as you can.
This is the necessary step as without it you won't know what they
want and are looking
Now that you've found what they're looking out for, post that information on your website.
Simplify the products and services into a language that is understood by the industry you're in.
I mean honestly, content is there everywhere, so where is your content standing out?
No matter what content you're providing, it should be available
everywhere and, where
ever they have access to.
Your website, across different web channels where they tend to interact.
If you don't have any particular content, go out and reach the scholars who might be busy in their works, go take their video, record it, and convert it into a post.
Also, it's digital, so you can always rework it if it is not on par.
Work out the further on-page functioning, check all the descriptions,
tags, image tags,
All individual factors play an essential role in search results ranking.
Check all the factors online, review your meta description, and compare it to your competitors.
Focus on gaining as much accurate facts and figures as possible.
Ask yourself questions relating to the results,
is it that engaging,
does it hold the audience,
is it generating results?
If you do not get the desired answers while questioning the website, it's time you switch to upgrading your website.
Work on your on-page SEO! Meaning, work on your content and your HTML source code!
Is nobody there at the back-link door yet?
Damnn, it can't work like this. If others won't, then how will Google?
You know, right? Links are the most important votes to prove google that you're worth it.
However, on the same go if Google finds out any Blackhat links on your website, then this might cause a lot of trouble.
A recent research study by Moz has shown that there's a direct
quality backlinks and Google search rankings.
The richer the quality of your links and the higher your rank.
Implement the Off-page SEO properly.
Link building is taken care of while you carry out off page strategies.
Get listed in the company listings surrounding your local, national,
and in your
industry; this will let Google and your audience know and find about
Not only just the listing but you should also be consistent, authoritative, and updated when it comes to citations. This will create more exposure for your business and improve Google rankings.
It doesn't matter what area you're located.
If you carry out your local SEO correctly, then there's no better
thing to do.
Google works differently in different locations.
Now it should actually be easy for people to find you as the usage of mobile engagement has increased, and its easier to locate you via location services.
Security matters the most, as you can always say, be it anyway.
Google solely focuses on everything to be working over a secure source of the channel. i.e., HTTPS.
This is the main reason why the future browser will show unencrypted websites as insecure.
But this is an easy fix, and you can get your SSL certificate really quick.
In the meantime also check your page speed.
Your webpage should load entirely within a max of 3 seconds.
If its anything higher than that then users just click the back button and all of this is recorded by Google's algorithm.
Salma Jafri says,
Spend 20% of your time creating. Spend the other 80% of your time expanding your reach in different formats and to more channels to reach a wider audience.
See whom it can help. Reach out to them. Share it on all your networks.
Moreover, I would agree on this as you cannot solely depend on an
organic SEO to work
wonders for you.
You need to start the fire and let it spread.
Once you correctly lit the fire, then there's no turning back on how quick the whole thing will be on fire.
Plus, you don't need to worry who's watching, Google always has its eyes on you.
Include share options for the audience on social media, make sure that you have the most suitable social media share option included as with different social media comes different targets.
It is time that you start evaluating all the efforts that you've put
to know what the
results have turned out to be. Tracking your progress will help you
build the strategies
ahead and to make specific alterations in the current strategy.
Always track with a purpose to find out what you've been looking for.
All the results should be according to your business goals.
Some of the metrics like keyword research, page visits, the dwell time on the page, visitors on page per session, loading speed, conversions, bounce rate, social media reach, etc. all of these, point precisely towards search engine optimization.
It's impossible to expect improvements and results in the blink of an
So, the quicker you're at fixing things and inculcating changes the nearer you are to the planned goals.
Tick the checklist for SEO and track everything from top to bottom.
Does the BOUNCE RATE actually impact the SEO?
Here's what you need to know!
You must have already heard this a thousand times as to the link between the bounce rate and the SEO.
However, the question still stands the same, is it really that the bounce rate affects?
Do SEO experts consider the relevance of google analytics bounce rate affecting the search engine ranking?
The argument is ongoing for years now, whether or not the bounce rate impacts the SEO.
Somehow many of the website owners optimize for lower bounce rates as they're hoping for a better ranking, but for a fact, lower bounce rates don't necessarily help into higher rankings.
I want to talk a little bit about the click-through rate, and I want to talk about it from a couple of perspectives.
Rand, at SMX Munich, I believe, ran a new test that showed at least a temporary movement of the ranking of an item that they were trying to promote by sending many clicks to the page, where it kind of jumped in the rankings, and then over time it came back down.
And then in addition, Paul Haahr gave a keynote at SMX West in which he walked through 'how Google Works' and he talked for a while about click-through rate, more in the context of controlled tests by Google, so [Google] will roll out some algorithm change, and one of the things it might look at is the user click-through rate on the revised search results, in order to see whether that's a better result.
Moreover, then he also explained that the reason why Google doesn't use it as a general ranking factor is because it's too gameable, but in this controlled test environment, it allows you to handle user interaction with the result in the way of measuring search quality, to decide whether to roll out a new algorithm update.
And just to finish my rather complicated question, the point of that is that it seems to me that if you're using click-through rate as the main measurement of other ranking factors, to better measure search quality, it doesn't really matter to me that much whether it's a direct ranking factor or an indirect ranking factor.
It still is used in evaluating search quality.
To be honest, I think I'm kind of with you there, and what Paul said, I'm not going to disagree with Paul, but also what we've been saying before.
I think, if you look through the majority of our past comments on this topic, you won't find anything to the contrary.
We do, if you like, use that as a factor to assess our quality, and treat it as you like, fair enough, in that sense, if you'd like to It's just; it's very important because you know how headlines go.
Tomorrow's headlines from anybody who watches us today will be,
'Google uses behavioral factors for ranking!'
And you know what people will interpret from that.
Because on the one hand, yes, in the sense that you described; on the other hand, no, in the sense that most people understand.
So it's very important to kind of come in with a slightly more complicated explanation.
Somebody commented to me the other day about being able to answer yes or no to questions, and I told them that sometimes there are questions that are not yes or no, even if you phrase them in a yes or no fashion; it doesn't make it possible to give a yes or no answer.
So anyway, coming back to what you said, I think you described it pretty accurately.
Why is it the case that seven or eight times in the last two years, I've done something, just having a little fun, so I'll be standing on a stage in front of 500 to a couple of thousand people, and I'll ask them 'hey, can you all jump on your mobile phones, or on your laptops, and do a search?
And I want you to click the seventh, eighth, ninth, tenth result, and then over the next 24 hours, let's observe what happens to that query, and what happens to that page's ranking for that query.'
I've had seven or eight of those that have been successful, and I've had four or five where the ranking did not change.
And I've run a few of them over Twitter, again, a few where the ranking did change and changed pretty quickly, and usually sticks around a day or two, and a few where nothing happened.
So, in your opinion, what's happening there that's making the ranking for the page that gets clicked on change so rapidly, and then what's happening when it falls back down, again relatively rapidly over the next day to two/three days?
It's hard to judge immediately without actually looking at the data in front of me.
In my opinion and what my best guess here would be, is the general interest that you generate around that subject – by doing that, you generate exactly the sort of signals that we are looking out for.
Mentions, and links, and tweets and social mentions – which are basically more links to the page, more mentions of this context – I suppose it throws us off, for a while.
Until we're able to establish that none of that is relevant, to the user intent.
So back to the other part of my question, I just want to acknowledge that, I agree that a lot of people might run off and say, 'oh my god, click-through rate is a ranking factor in a more general sense!'
And personally, I understand why that would be bad, because it's so gameable, but if you look at it more holistically, it seems to me that engagement signals and ways that users interact with content, using that as an indirect thing where you're using it to qualify search quality, so you can pick other ranking signals that reflect that well…
As I internalize that, it gives me, I think more ammunition to point people to make better websites and better webpages.
And that's the reason why I was asking the question, because to me I like to be able to show people why that's so important and why they should think to themselves that this will help them, over time, with their SEO.
Not because you're employing it directly in your algorithm, but because you're using it to qualify your algorithm.
Eric, I think you're absolutely right, and your message to the people that you work with is absolutely spot on.
I think it is already significant enough that we'll look at what users do on our search result pages, as we change them, to evaluate the usefulness of these changes, for people to take into account, you know, when Google changes the algorithm the next time and my page gets exposed, people like it or don't like it, come to it or don't come to it, I should probably pay attention to how people like or don't like what I'm trying to offer them, as part of what it appears like in Google search results.
The disadvantages that I've most often seen described for this approach on a clear, pure ranking factor basis is that we'd need to have broad enough and reliable enough data about bounce rates, click-through rates, depth of view for the vast majority of pages and the vast majority of websites everywhere, in order to be able to make meaningful comparisons all the time.
That is impossible because we don't have the technical means to
Even when you think about Google Analytics, not everybody has a Google Analytics code by far, so we can't use that.
If we don't use that, what else are we gonna use?
Start trying to come up with something we could use, but it's always going to be a struggle.
Going back to the original idea of links, you can kind of
'I see a page, I see the links on that page, I see where they're going'
– if we can see them, granted they can be no-followed, they can be hidden, that's like little things, but by and large, they're here, we can see them, we can use them — the words on the page.
This stuff, any reasonable person with a bit of experience could think of ways how you could measure user behavior for particular pages and particular websites, but measuring it web-wide…
Andrey, correct me if I'm wrong, but you don't need it
particularly web-wide, you
only need it on the search queries, right?
So, Google sees that, on average…
Right, but is that enough?
Imagine we only ever measured the links for pages that appear in our results.
Or, like, the top 10 of our results.
So, you end up with a very small subset of everything that's out there,
and the worst thing about it is you end up reviewing only that because it's the only thing that ever gets clicked on because it's the only thing that ever gets shown.
You can find ways to get out of it.
I agree with you.
You can find ways around it and solutions to it, but this is the reason we've been saying it's a tough challenge.
It's gameable on the one hand, and it's a tough challenge to actually make a very strong signal out of it.
If we solve it, good for us, but we're not there yet.
That is a reasonable approach; it is one of them, so as a patent goes, that's an interesting idea, but take it into account, what if the nature of the query is such that you won't go to that?
You're comparing things; you want to see this one, and you want
to see another one,
and then you want to make a decision.
So, all these things come into account.
We experiment and explore other ways, not just this.
Can we look at what queries are?
And can we just go back to the basics of what's the content on the page?
How can we understand that better?
And how can we understand the entities on the page?
And so on.
I think there can be more research done into user behavior
factors, and how we use
But there's also like a million other avenues of research, and maybe some of them will be more promising.
Source -WebPromo's Q&A with Google's Andrey
The bounce rate is actually the single-engagement
when a visitor comes to your website.
This means Google Analytics is keeping track of the number of visitors who come to your website, keeping aside whether they engaged with your website in a meaningful way or left without reading to some other page.
Usually, marketers interpret this measurement to gauge whether the
webpage provided them
with what the visitor was looking out for.
However, for a matter for change, Google doesn't use the bounce rate you see on Google analytics as a ranking factor on SERP.
Also, we have already understood earlier that the bounce rate cannot accurately determine user engagement because its users come with different agendas to a particular page.
Also, the bounce rate varies widely across various industries.
Blogs usually tend to have a bounce rate of 70-90%, content sites about 40-60% and service sites only 10-30%, so it doesn't make sense for Google to punish individual pages purely on the bases of its bounce rate.
Google uses its own tool known as the Pogo Stick to determine the searches.
Pogo sticking occurs when a viewer performs a search, click on any one of the results and in the blink of an eye clicks back to the search result page, and then clicks on some other result.
Google notices this behavior.
It gives Google a hint that the directed result wasn't anything that the viewer was searching for.
It shows dissatisfaction in the search result, and it displays a lousy impression.
It isn't like a bounce rate where, but it directly shows a negative impact of your website. So, in all, pogo-sticking is a bad thing!
It's a common confusion between bounce rate and, but both hold a lot of difference in the ways they are used and interpreted.
From everything said above, one can conclude that,
while the bounce rate doesn't directly affect your ranking, but it is still something you should understand and should use to improve your page.
When bounce rates are high, they are often indications of problems
like users' experience
issues or failing strategies.
So these are the things one should worry about.
With SEO, you can improvise on each of them.
It's the year 2019, and if you haven't begun refreshing your SEO
techniques now is the
time to do so.
With time data has increased, and it has taken its toll.
Its time to work on your E-AT scores and help industries like your money your life industries to recover from the medic update.
Given below is the full-grown article about the SEO survival kit for
the year 2019.
This article contains a podcast conversation with MOZ'S data scientist DR. Pete Meyers.
Moreover, I am sure you wouldn't want to miss reading the full update of the most crucial information on BIG data, E-A-T score and how to make all of this work in your favor, everything under this article.
You've been writing a lot of blogs and must have also posted a lot of
them but have you
actually utilized it in the right way?
Your blog surely must have all the required information and compelling content, but the question still stands the same whether or not you have utilized it to its fullest.
In order to utilize the blogs completely to improve the SEO results, you need simple 8 ways, and these are mentioned below.
Focus on building such a type of blog name that it matches your
theme, nature, and the
message you're trying to convey.
Question different aspects of your business, the industry you're in, what type of words and keywords should your blog and title contain, everything, from tip to toe.
Before writing any post, make sure you're clear in your head about
whom you're going to
target this to?
Who is your target audience?
Go segment by segment.
This way, you can cater to specific audiences and provide the best to your audience.
You have already learned about implementing effective URL structure
and how they
However, many a time, people do not mention the blog in their URL; this mistake makes it challenging to detect the URL and information on your page, and the primary domain of the website.
Also, for a matter of fact, one-word URLs don't work.
Try and make the URLs descriptive but precise, short and also relevant.
Okay, continually optimize your blog content doesn't mean you need to
bring fresh content
Re-work on your current content with small updates like internal links, images, re-work on the titles, descriptions, etc.
There a lot of topics, on the internet which lack the deserved
Target these high-priority phrases and fill your SEO gaps.
We all know how images and videos attract audiences.
Optimizing these images and videos is a mind-blowing idea to achieve a
lot in a little
Optimize them with alt tags and high-priority keyword phrases.
Expand your engaging time with videos and give them additional opportunities to interact with your website.
Yes, structured data!
Add this to your HTML to enhance your page so as to present your page more neatly and in a satisfactory manner when it appears on the results page.
Make the power of social media work.
Keep social media as active as you can.
The sharing, liking, tweeting, subscribing, let everything work for you.
Social channel is a massive source of traffic, lead generation, targeting the right audiences, etc
Podcasting is going to be the new tweeting
and we'll should be aware of this
Sooner or later, podcasts are going to take over the whole market.
Just as content, video, images are all part of the SEO strategies, podcasts are often overlooked and are given enough credits for existence and reach.
Podcasts have a fantastic way of working, of reaching the audience and working wonders with their minds.
It is essential to understand the importance of podcasts and their time and again contribution towards adding richness and constant support for link building.
Here are the top 6 ways to grow your podcast audience with SEO.
They say its all in the eye, with podcasts, its all in the title!
It doesn't take much for your podcasts to be found on apps like iTunes and Google Play.
It's the magic of the title.
The ranking algorithm of iTunes focuses heavily on the title of podcasts and other various factors like subscribers and total reach.
Having a keyword rich title isn't what you should be aiming for.
Meaning, a title that attracts and hits the right strings of the audience to click on your podcast and listen to it, something that you genuinely connect to, that, should be your title.
Most importantly people do not focus on the RSS feeds, and it isn't given much of an importance, but your RSS feed indicates what people are subscribing when they subscribe to your podcast on any of the platforms like iTunes, Google Play music and other available platforms.
Yeah, I know that your podcast is an audio file, but that doesn't imply that you can't use your website to grab SEO points.
As we've already known the importance of excellent links to our website, linking a great podcast link can really act as a catalyst.
This will also help to connect with other relevant links of the same content type.
Say for example if someone is looking at your site and is considering to link the podcast content, also showing them other authoritative sites where content has been featured can actually work wonders to display on the social media about your authority and trustworthiness.
Take the existing available vast content and transform it into another piece with your own addition and your way of explaining things.
We have always believed in recycling and passing what we've known.
It's the best practice to actually pass knowledge and be helpful for spreading a word.
In this way, you'll be able to leverage the existing resources and will have the authority to boost your ranking on specific topics.
Take written content make it audio, take audio make a written content.
Try as many ways as possible to recycle and bring things with a fresh perspective.
You know how powerful YouTube is
and not only it being the second largest trafficked site,
it is also the most frequently appearing content in the main body of Google.
Also, if you are considering any SEO strategy pertaining to a podcast, then YouTube shouldn't be missed.
There can't be any reason to skip out YouTube.
Take your podcast record it and turn it into a video, there are so many video editing software available in the market.
Make the best use of them.
Translate that video, add- subtract whatever you want, mix it match it with your podcast.
USE YOUTUBE AT ITS BEST.
A podcast is a brilliant way to connect and build links.
It can overall increase how your SEO boosts.
Also, for a matter of fact, if your podcast content is really engaging, useful and catches hold of the audience, then you are halfway there.
This will attract several links all on its own but make sure that you check these links as not all links are ones that you can grab.
The best way to promote your podcast is to promote it on your website and bring in guests, speakers, authors, influencers, etc.
People are highly going to look forward to what you've got in store for them.
Linking various guests and speaker links to your website is a yes on yes but make sure you've already had words with them earlier about this, and they aren't taken aback.
Try tricks while interviewing them and ask them to link with you during the interview itself.
Get some verbal commitment and keep them posted about when the interview will be aired and ask them if they can share the link and help with social promotions from their end.
However, appearing on someone else's website is also as good as appearing on your site.
It's natural and completely acceptable.
People might actually look up to your website and then reach the podcast and vice-versa.
You have already read and learned about SEO, but the game is always changing.
So it's essential that you are updated about the best tools that help you improve your SEO in 2019.
This is like the whole set of tools at a go.
It is a collection of services you can use to figure out how search engines are viewing your website.
Any errors, necessary inputs, covering all the parts of SEO,
Google search console is the tool you should use to improve your SEO.
There are some Key features of Google:
- It's a monitor of how Google perceives your website.
- Keeps track of what keywords audiences are using in order to reach you.
- Stay on top of the crawl, meta tag, or sitemap errors.
- Updates the robots.txt file
- Monitor your site's backlink
- Notifications if your website is infected with a virus
It easily accesses your present rankings, changes in the rankings and suggests ways to improve rankings on the SERPs.
Apart from this, it gives you extensive information about your competitor's strategies.
Here are some key features:
- Researches the value of specific queries
- Checks out what keywords your competitors are ranking for and how much traffic they're generating through this.
- Finds information about other website's backlinks
- It looks in the competitors' texts and media ads strategies.
If you're working on Word press, then you should have a Yoast SEO plugin installed.
This is the complete set of SEO tool which works properly on the website.
It optimizes meta tags and content, generates sitemaps and much more to attain an SEO friendly content within few clicks.
With Moz, you can get keyword recommendations, site crawls, performance sights, insights, everything!
You name it, and you can get. It also offers a chrome extension to get information on any website that you visit. Moreover, it can offer suggestions for your on-page optimization and send alerts about crawling errors similarly like Google search Console.
Your #1-time saver tool that helps you fix issues related to the content, link building, and redirections.
SEO experts are at a surprise to see the amount of time saved when using a screaming frog to audit a website.
The list is given below:
This tool is one of the most utilized and favorite keyword research tools available in the market.
However, the only reason for it being so famous is that it's free and has a direct relation with Google AdWords.
Start using this tool by make it an account that is available for free.
One of the most vital features of the keyword planner tool is that it offers in-depth information on Google.
Bloggers might know this really well; it's their go-to tool for their keyword research.
However, lesser known fact is that it offers much more than that, it is not a typical only keyword research tool, Where on other tools you input seed keywords to start your keyword research but here you just need to add your URL or the competitors' URL to get a list of all the keywords they're ranking for.
You can get into any depths you want. It will make everything easier for you.
You'll even find short and long-tail keywords that you can target and stand on par with your competition.
Ahref is another popular tool that shows all the details, including the level of keyword difficulty.
It uses the clickstream data to show how many clicks you will get from the search engine.
It is a beneficial graph as it helps to interpret the keyword expectations.
Some keywords generate a lot of traffic but hardly get any clicks from the search engine.
Ahref provides a lot of data, so much as you can target some keywords directly from the dashboard itself.
This is one tool that is only dedicated towards keywords research only.
In spite of being new in the market, they are the fastest growing SEO tool company.
This suggests and gives you keywords that will help you to drive highly targeted traffic.
One benefit of using question-based keyword research is that you can quickly find the long tail keywords which target towards problem-solving.
This helps you combine your keywords the easier way.
This is how it works:
You start with a long-tail keyword or a seed, and then keyword tool enables you to blend everything together, bringing out a list of potential keywords.
It is the most sorted tool because, within seconds, you can generate a list of keywords by choosing your own options to produce desired results.
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We have all been there, clicking on a site only to find out a red signal in the URL showing 'NOT SECURE' and we have doubted the authority of the website.
In fact, not only us but Google too believes in having a secure website.
HTTP is a secure method of making content available across the web that inculcates several extra efforts to make sure the transferred data is protected.
The benefit of using secure 'HTTPs' is that your data gets protected by:
This keeps your data secure from others, meaning, when other people are browsing your website, nobody can track their activities across multiple pages or even copy the information/content.
Data won't be hampered or corrupted while transfer, be it either way, without any detection.
It means the website is verified, and that the users communicate with the intended website without any errors or hacks in between.
For Google, security stands first. It invests a lot in making sure that the services they use are industry-leading security, just like HTTPs.
This means Google automatically secures Gmail, Google Drive, Google search.
Imagine, if Google itself is so firm and tightly held about security, why would it want it the other way around?
Especially if it's a matter of safety and protection towards the extensive information which is really powerful.
By making secure websites a big go, it is making the internet a safer place.
Moreover, since the past few months, Google has seen that more and more websites have started using HTTPs secured website which is a positive effect and it brought a change on the web, which encouraged Google to imply on HTTPs.
This is the sole reason for it being a part of ranking signal as security comes first.
If you show Google that the site is secured and users don't have to worry, then it automatically suggests Google that your website is worthy.
However, it's still a light-weight effect, but soon, it is going to be an essential factor for ranking.
Having a secure website has its own pros like:
2. Maintaining Industry standards
3. Helps in conversions as it's a trusted website
4. Builds a reputation in the minds of both Google and the users
5. Helps for bettering the ranking as everything is interlinked, once you gain trust, you gain more traffic, and the process follows.
Want to further updates from Google? Read below.
Google has come a long way, and its journey of updates is no short.
Every year and every time there have been updates that you might have missed or might not have noticed even if they were right in front of you.
Given below is the list of most significant core updates from search marketers.
1. March 2019 Core Update
2. August 2018 Core Update aka Medic Update
3. April 2018 Core Update
4. March 2018 Core Update
5. December 2017 Core Update
6. Google Local August 2017 Hawk Update
7. Google Fred Update – unconfirmed March 2017 update
8. Google Local September 2016 Possum Update
9. Google RankBrain Algorithm
10. Google Mobile-Friendly Algorithm
11. January 2018 Core Update
12. Google Hummingbird
13. Google Mobile-Friendly Update
14. Google Panda Update
15. Google Penguin Update
16. Google Pigeon Update
17. Google Payday Update
18. Google Pirate Update
19. Google EMD (Exact Match Domain) Update
20. Google Top Heavy Update
There can be various reasons for the search engine rankings to change frequently:
Algorithm Updates - Google’s penguin is in the actual time while the panda part of the algorithm is periodically updated. So, whatever is your business type always look out for penguin and panda updates.
Also, using the same keywords repeatedly, if there are any ads present on the page.
Moreover, even competition matters.
If your competitors start improving, then the ranking is undoubtedly going to change.
When people click on your link which they came across while finding in their search engine results, this is classified organic search traffic.
Paid results are those when people click on a link an advertisement or sponsored list that a business has paid to appear at the top of search results.
Meta descriptions are those short descriptions that appear below a given link in the search engine results page.
It should describe what your page is about.
But as there is only a little space available and a lot to describe, make sure you do not exceed 150 characters, and this includes space.
When talking about whether or no they matter, yes, they do.
Search engines like google still use it.Some even believe it’s an argument if meta descriptions aren’t a factor, but they are.
While performing SEO, it’s the best practice to conduct keyword research and naturally incorporate in the meta tags.
If you can include 'a' keyword that best fits your business, then go for it.
However, make sure you don't use those keywords that might be considered as keyword-rich.
As these keyword-rich domain names once carried weight as a ranking factor are now viewed as a negative factor.
In recent years, Google has made several changes that have de-prioritized sites with keyword -rich domains that aren't otherwise high-quality.
However, having a keyword might still be beneficial, and it leads to a closer look by Google and can lead to a negative ranking.
So be all eyes and ears when doing so.
Internal links are internal linking on your page which when clicked take to another page on the same website. Whereas, inbound links are those websites that link to your content.
Both are equally important for SEO.
Basic coding knowledge is what you should aim for, as it is not essential to be familiar with coding to perform SEO.
There are several other more advanced SEO tactics that you need to learn with a primary understanding of code, and for a significant part, it isn't necessary.
Robots.txt is a text file webmaster create to instruct search engine robots how to crawl pages on their website.
It also tells which pages to crawl on, not to crawl on and some other patterns like a slash after ‘disallow’ tells the robot not to visit any pages on that site.
A sitemap allows a webmaster to inform search engines about URLs available on a website for crawling.
A sitemap is an XML file that lists the URL for a site.
This helps in aiding the search engines to crawl the site more efficiently.
It’s like a roadmap that leads Google to all your worthy pages.
These are really important for SEO as it allows a quicker search.
These are two completely different things and are generally confused with each other.
Crawling means that the Google’s bot is searching for the information by looking at all the content or the code on the page and is analyzing.
Indexing means that the page is worthy enough to show up in the search engine’s result.
To check the indexing status of your website with Google
1.Log in to Google search console and select the desired site
2. Click on ‘Google Index’ in the left-hand navigation
3. Click on ‘Index status’ in the sub-menu
Alt text is an alternative text i.e.; you can use this to describe what your image is about.
This is a great place to include your main keyword and improvise on your image search that can be ranked for a specific term.
However, you shouldn’t include keywords that aren’t relevant to the image begin uploaded. Use texts that actually describe your page.
It usually takes a good 4 to 6 months to start seeing the results from SEO.
However, it would help if you aimed at better results always. i.e., you 6 months results should be lesser than your 12months result.
Your 12 months results should be nearly equal or at least more than the previous result.
Should I hire someone to do my SEO?
Yes, hire an agency to your SEO.
SEO typically can take time, but it does provide a technically sound site and well-optimized content, but if it isn’t happening the correct way, then it will take a lot of time to pay off.
Other factors like other channels that drive authority and traffic to sites are, so if you’re also investing in other marketing channels, then you should invest in here too.
When people click on your link which they came across while finding in their search engine results, this is classified organic search traffic.
These are most likely to match the user’s search query based on relevance.
This is also called the natural search results as these are the genuine and proper SEO efforts taken to rank higher organically.
There are a couple of reasons as to why your website hasn’t ranked for Google
- Google has not yet indexed your site as it might be really new.
- Your website lacks optimization for search engine crawling.
- The keywords that you’ve focused on are very competitive.
- Your website might have “no index” tags.
- The most dangerous reason can be that your site has been penalized and Google has removed it.