As said by one of the experts in web design?
“What separates design from art is that design is intended for specific functionality.”
“A website without visitors is similar to a ship lost on the horizon.”
“The perfect website would specialize in three important things:
Attracting the right type of visitors
Guiding them to the products or services you offer and,
Collecting contact information to promote long term relations with them.”
All these quotes reflect properly on the importance of websites and the need for appropriate web designing for business. Before proceeding towards the definition of web designing, you need to understand that businesses in the present times are heavily dependent on websites for drawing the attention of their target customer bases. So, if you are a business owner looking forward to increasing your customer base, then it might be the right time for you to take a look at this discussion and learn more about web designing.
One of the most crucial things which you should note about web design is that it is primarily associated with simplifying the experience of using a website. Therefore, the main objective of web design is primarily observed in the improvement of user experience. This can be accounted for as another promising factor related to web design for which you should focus on it immediately.
In the most basic sense, design can be accounted for as the process for the collection of ideas and arranging them aesthetically followed by implementing them according to specific principles . Along the same lines, website design could be defined as the process of creating websites. However, we cannot settle down for such a generic definition of web design, can we?
Web designing can be defined as the process of integrating different elements of user experience in a website that is prepared specifically for presenting information on electronic web pages. Web designing involves different aspects, such as preparing the website layout, content development, and designing graphics for the website. This factor is one of the reasons for which web design and web development have been confused with each other frequently.
On the other hand, you should note that web design is a part of the broader process of web development as the former deals only with the aesthetic and usability aspects of a website. With that being said, let us reflect on the different elements that are associated with the aesthetic and usability aspects of a website in web designing.
Every web designing project includes the use of visual elements to improve the aesthetic appeal of the website. Here are some of the visual elements that are used prominently in various types of design.
The layout is the first visual element we would focus on in our discussion on web designing. Layout for website designing reflects on how text, graphics, and ads are arranged on the website. The key objective in the world of web is to support the viewers to obtain the required information with a single glimpse. The most important factors to make sure that you have a perfect layout for your website include balance, integrity, and consistency of the design.
The selection of colors for designing a website also plays a formidable role in web designing. Website designers choose the color for a website’s design according to the objective of the website and the target user base for the website. Hence, a website could implement a mere black and white design or a multi-colored design that can communicate the personality of the brand or individual.
Along with color, graphics also form an important part of website designing process. Graphics such as photos, icons, logos, or clipart can be the right elements for improving the design of your website. However, designers have to focus on the appropriate selection and placement of graphics by the content, layout, and color selected for the webpage. The attention towards the appropriate placement of graphics is important to ensure that the website does not appear congested and is not slow in loading.
A competent web designer would also focus on the selection of appropriate fonts to improve web design. Generally, the majority of web browsers could be able to read only certain fonts which are termed as ‘web-safe fonts.’ So, web designers are expected to work on the design of your website using the fonts that are included in this largely accepted group.
Content is the final yet most significant visual element in web designing that works well with the rest of a website’s design. A website without content would seem like a fashionably packaged box of chocolates without any chocolates in it! The content on your website speaks a lot about your brand and serves as a notable source of information for visitors to your website.
If visitors can get the information they seek on your website, then they would stay longer on the site. Therefore, content for your website should be optimized appropriately with the relevant keywords in place and within standard lengths for content. These initiatives could help your website gain the attention of search engines easily!
Other than the visual aspects, a web designing project should also focus on elements that could make the website easier to use for visitors. User-friendliness could be easily accounted for as one of the most crucial requirements for the perfect website. Even if your stuff your website with the best visual elements and content, it can be difficult for you to engage visitors if they face difficulties in using your website to access information. Here are some of the notable elements in website design which could help in realizing user-friendliness for your website.
Web designers should take the commonly followed approaches by users for browsing websites and search information for creating site architecture, navigation tools, and menus on your website. These factors are essential to help users to move around on your website with ease and find the information they needed easily.
Textual information on your website provides a reliable source of information for the end users. However, sometimes, users don’t have the patience to go through all the content on your website. This is where you can use multimedia to your advantage by leveraging audio and video stimulus in the web design that can help users understand information on the website easily. This way, you could help end users understand the content on your website easily and quickly. As a result, you would find many users spending more time on your website!
Web designers also need to focus on the compatibility of a particular design. Your website should be designed in such a way that it would work effectively with various operating systems and browsers. When users can access your website from multiple devices, your website would obtain higher traffic!
Finally, you should also take note of interactivity or intuitiveness of the website as a notable component for website designing. When users can participate with your website, they are most likely to stay longer. Give opportunities to users to express their involvement with your website through comment boxes, feedback forms, and opinion polls in your website design. Also, you could observe the capabilities of website design for converting visitors into clients through the use of newsletter sign-ups or email forms.
Based on an observation of the factors mentioned above involved in web designing, it can be concluded that web design plays an important role in determining the success of a business. We were able to note how website design contributes positively to user experience and subsequent advantages in terms of web presence of your brand. Now, let us move towards an illustration of the web design process to understand what exactly goes into the design of a website.
You must have drawn out some elaborate sketches in your mind right now! It is obvious because you have just taken a look at the different elements that go into making the perfect website design. However, you may end up entangled in a myriad of steps without taking note of the basic processes that are involved in web design.
Therefore, you need to have a clear idea about the web design process that it involves the documentation of the outline with steps that have to be taken from beginning to the end for completing a general web design project. The web design process can help you out by division and classification of the work into smaller tasks.
Most important of all, the web design process can also provide a clear impression of resources that are vital for different stages in website designing. Therefore, it can be stated that the web design process acts as a roadmap for your project. Let us find out the basic steps which are mandatory for every website design project.
The first stage that you would come across in the web design process is to define client goals. Every business needs to communicate their position on certain issues to stakeholders, along with increasing awareness of audiences about the products and services of the business. Most of the time, a business chooses to develop a website as a result of changes in its strategic approach or with the introduction of a new product or service.
Therefore, the first step in the web design process involves an understanding of the objectives that clients want from their web design. The particular aspects that can be identified in the definition of client goals include a summary of the project, goals, target audiences, competition, and messages.
In this stage, you have to obtain a general overview of the project along with the background of the organization and the environment in which it operates. The project summary would also require an impression of the people served by the organization and the unique value proposition it offers to the audience. The web design process should outline two or three measurable goals that a website could accomplish.
Furthermore, it is also essential to observe that clarity of the goals plays a huge role in taking forward your website design project. The target audience for a business website also plays a notable role in defining the success of the website. Your business website should communicate with a wide range of stakeholders such as suppliers, government institutions, partners, investors, customers, and internal audience.
So what would you communicate to the target audiences? This is where you should specify the messages that can appeal to your target audiences in your client goals. Web designers focus on specific messages which set the brand apart from its competitors and perceive the messages as one of the client goals.
The final aspect that should be outlined in client goals refers to preparing an outline of the competitors with whom the website would be competing. So, you could easily observe that each of the elements mentioned above in the client goals for the web design process provide a basic idea about what the website should achieve.
Client requirements are the next important and basic stage in the web design process. You may wonder that we have talked about client goals just now and that must show much about the requirements of clients. However, web design projects are often subject to ‘scope creep,’ which is one of the notable causes of disruption in various projects. What is scope creep?
Suppose a client has provided a specific set of goals at the beginning of a web designing project and after two months, they change the requirement. Even though scope creep is an unavoidable aspect in every project, you should note that a well-defined scope for the project can help considerably in establishing client requirements.
Web designing clients are more likely to fluctuate in their requirements, and if you provide them with a clearly outlined project scope definition, then it can reduce the negative impacts of scope creep on the final design. An appropriate project scope would include the particular activities and outcomes alongside the allocation of specific timelines for each activity in the project.
For example, Gantt charts could help in tracking the major tasks involved in a project by looking at the timelines allotted to each task. When you outline the scope for the website design project, you not only set some solid expectations for clients but also create an instrument for observing the dependencies between various steps in the project.
The next step in the web design process would require a comprehensive evaluation of the products and services. Since the focus of web designing is primarily dedicated to improving user experience and their access to information, you need to get as much information as you can for communicating to the end user.
Consumers account for a major share of traffic to the website of a business, and they visit a website to know about the products and services provided by an organization. So, you should aim at evaluating the products and services in detail to uncover unique features that can appeal to customers. Try to find out the unique value proposition offered by your products and services to customers.
Furthermore, you could also find out specific USPs of your products or services such as pricing, packaging, or effectiveness in solving the problems of consumers. Therefore, it can be observed that studying the products and services of a business could help in preparing a basic schema for the website’s design, such as the color, layout, and graphics. All these elements should align with the characteristics of products or services provided by a business.
For example, the website of a gift store could make use of lighter colors and graphics that reflect the essence of celebration. Most important of all, the study of products and services can support the creation of authentic content that would revolve around the beneficial value propositions offered by the products and services of a business. When we recall the basics of website designing discussed previously, it can be observed that studying the products or services of a business helps in tailoring all the visual elements in web design to perfection.
The target audience also matters a lot in the web design process. After all, the main objective of a website is to provide information to visitors and form a bridge between them and the brand. A detailed study of the audience of a website involves reflections on the demographics, psychographics, needs, and brand perceptions. Studying the audience also helps designers to come up with distinct audience profiles to prepare appropriate designs. For example, the content for consumers of a website would be substantially different from that presented for stakeholders in the business.
A clear observation of the audience characteristics helps in integrating different layouts into one so that consumers can access information about new product announcements while stakeholders could gain information about recent press releases or publications of the organization. The job of catering to the requirements of a diverse audience with a single website may seem to be too intensive. However, you could easily simplify this experience by understanding the audience well before starting the design project.
We should also notice that the primary objective of website designing is intended to achieve better user experience for website visitors. Even though we have just arrived at user experience (UX) and user interface (UI) in our discussion on the web design process, these elements hold considerable significance in the overall website designing process.
User experience design is a comparatively new field which has emerged as a response to the need for attracting and retaining customers. Many of you may confuse user experience for the effective selection and placement of graphics, colors and layouts for a website.
On the contrary, user experience is largely associated with the functionality of the website and providing an uninterrupted experience for people using the website. The original inputs for the user experience design in the web design process are derived from the initial stages such as competitor analysis, analysis of customers, and target audience, and the study of products and services.
The major aspects of user experience design are observed in wireframing and
as well as the deployment of the user experience and analytics
Wireframing and prototyping are primarily associated with the creation of sitemaps and wireframes of pages on the website.
These activities help in ensuring that all the important pages on the website have been taken into account along with a promising illustration of the relationship between the pages. User experience design also includes the definition of structuring that should be followed for overall navigation of the website.
You can use wireframing for defining the content hierarchy on a particular page without having to depend on a review of actual design elements. Subsequently, the use of testing or iteration could guide you to some of the issues that are noted with the existing webpage prototypes. Consistent testing on a repeated basis could help you gain a clear idea about where you go wrong and where you should improvise for excellent user experience.
Furthermore, user experience design also involves the integration of analytics with the website to obtain a detailed impression of the website’s performance. This clearly shows that you have to coordinate your analysis about the brand, its products, and services, its target audience, competitors and messages with the objectives of the organization in the UX design part of the web design process.
Moving towards the scope of user interface (UI) design in the case of the web design process is imperative for website designing. Before proceeding towards UI design for your website, it is essential to observe that UI design focuses on predictions about what users could require from a website and making sure that the interface of the website has necessary elements that can help users fulfill their requirements from the website. It can be noticed that user interface design involves many concepts derived from information architecture, interaction design, and visual design.
So, would that be sufficient to understand the design of the user interface (UI)? Not at all! Let us find out some of the basic interface elements that play a crucial role in achieving the perfect web designing outcomes. However, it is essential to note that users have become quite familiar with the specific functioning of interface elements thereby implying the need for consistency and predictability in the choice of interface elements as well as their layout.
This factor could help considerably in ensuring that users can complete their tasks with efficiency and satisfaction. Some of the common interface elements which you could find suitable for your website include input controls, informational components, containers, and navigational components. Input controls primarily include text fields, radio buttons, and list boxes, drop-down lists, buttons, date field, checkboxes, and toggles.
The informational components for a website include icons, modal windows, notifications, progress bar, message boxes, tooltips, and message boxes. You could find navigational components in the form of icons, search field, breadcrumb, slider, tags, or pagination. The choice of containers could be tailored according to the requirement of the website.
Another important factor to keep in mind with UI design is that multiple elements could seem to be appropriate choices for displaying content on the website. In such cases, you need to consider the trade-offs before making the final decision. This could be observed in an example of certain interface elements which could save up space but leave the users in confusion. Therefore, it is recommended to go for the best practices in UI design to create the perfect user interface for your website and make it appealing to your target audience.
Before we start discussing the best practices in UI design, it is essential to note that every web designing project revolves around the audience. Therefore, the basic requirement for user interface design is identified in a clear understanding of the users and their goals, tendencies, interests, preferences, and skills. Once you are ready with information about your target audience, you can easily start the UI design task.
First of all, you need to focus on the simplicity of the interface, and this can be achieved through excluding unnecessary elements and maintaining clarity in the language used for messaging as well as on labels. The next concern on your agenda should be dedicated to consistency, which can be achieved through the use of common interface elements that users are acquainted with.
Also, it is mandatory to establish clear patterns in the design, layout, and language used on the website to provide the benefits of usability for the website. The page layout should pay adequate attention to maintaining the space between different items displayed on the webpage. The arrangement of items on the page layout should follow the importance of each item, thereby supporting the user interface in drawing the attention of users to the significant areas of information.
The purposeful arrangement of different elements on the page layout could also support users to scan the page efficiently and read the information accurately. Web designers would also make effective use of colors, texture, patterns, contrast, and light in designing the user interface to their advantage. Most important of all, you should make sure that the user interface is capable of prompting users about the status of the website.
You could integrate different UI elements for communicating the status of the website to the user, which can be helpful to inform users about any errors or actions taken on the website. Finally, you should also emphasize on implementing the default applications that would be used generally by the target audience. Now you must be comfortable knowing that you started the interface design with the information about the target audience!
This measure could be applicable in situations where you have to design the interface with certain fields that should be filled out or selected before the user does so. Another important factor that can contribute to an effective UI design is attention to typography. A major portion of your website’s page layout would include text, and the appropriate selection of size and font of the text alongside placing it in the right place could be considerably helpful for the efficiency of your website’s design. How? Users could be able to read the text clearly and scan it properly for finding the right information they needed from your website.
Therefore, we were able to perceive the importance of the web design process and its various components in creating a perfect website design for your business. We found out that the focus on users is the key to every successful website designing project. So, when you think of the user throughout the web design process, it is more likely that you would land up with the perfect website design for your business! Now, let us take a look at the different types of websites which are observed commonly in the present times.
Presently, the world has almost 1.25 billion websites, and this number is increasing gradually as you are reading this discussion! If that’s not satisfactory, then you would be amazed to know that almost 1400 new blog posts are published every minute. This clearly shows the competition among different websites to catch the attention of people.
Gone are the days when websites used to be text-only and were restricted only to public institutions and government agencies. Now, different types of websites have arrived on the market with unique applications. Nowadays, websites are classified on the grounds of their functionality, content, and design. A detailed impression of the various types of websites along with their use could help in finding out the suitable one that can be fit for your needs.
Informative websites are considered as the most credible avenues to gather any information. Users don’t have to visit a library or scuttle across dozens of books to find the information they seek. Nowadays, informative websites could be easily accessed through a simple search on Google!
Also, you could be able to find many websites of educational institutions which provide online courses. These websites can also be classified as informative websites because they are primarily directed towards facilitating educational materials alongside providing information regarding a particular educational institution to visitors. These features in informative websites make them the first place to look for reliable information on certain topics.
The large scale improvement in accessibility of the internet and major rise in the number of smartphones all over the world prompted new opportunities for various businesses. Therefore, e-commerce websites found recognition with many businesses entering the online domain. Simply said, e-commerce websites are intended for people to view product information and buy the ones that they need.
It is most likely that you may have used one of the e-commerce websites in the present market. So, if you find a website that has a shopping card and also includes options for providing credit card information or other financial details for making a purchase, then it can be classified as an e-commerce website. Individuals looking to set up a website for their business to sell their products or services through the website have to use the e-commerce design.
Some of the notable concerns which are associated with the development of an e-commerce website include investment in reliable e-commerce software as well as obtaining an SSL certificate for ensuring secure payment gateways for customers. Another important factor that can be identified in the case of developing an e-commerce website is the emphasis on the primary goals of the website for the preparation of the web design.
Blogs started as the means to record events as an online log has turned out to be one of the most interesting entities in the world of web presently. Blogging websites are generally operated by a single person or a small group of individuals. However, there are no specific restrictions or conditions for designing a blogging website. Users could find blogging sites as simpler alternatives for accessing information.
The prominent benefit that you can find with blogging websites is the facility of updated information. Most important of all, blogs could also be used as a supporting element for any website to garner the interest of visitors as well as establish the credibility of the website. Also, visitors have the opportunity to access the older files on blogging websites by accessing the archives, thereby ensuring the availability of information at all times albeit compromising on the relevancy of information due to time discrepancies.
The technological advancements witnessed in the recent decade have changed how businesses operate by a considerable margin. Therefore, online booking websites have emerged as a credible channel connecting service users to service providers. Booking websites generally use an online booking system which helps customers to book and pay for a service or product directly through the website.
The advantage of booking websites for customers is observed in the form of convenience. Businesses could gain the benefit of ease in management of various processes starting from the customer’s intention to book a service or product to the selection of a particular date and time for the booking as well as making payments for the booking. Therefore, booking websites could be able to reduce workloads on the staff of business alongside warding off any concerns related to double bookings.
The unique aspects of social media websites are observed in the case of content as well as functionality. These websites are specifically meant for users to share opinions, ideas, and content. Most important of all, social media websites are gradually becoming the preferred destinations for internet users to find news as well as communicate with other users on similar social media platforms.
Tutorial websites are generally dedicated to online course providers and users seeking out education on the internet. These websites are tailored for providing lessons on various subjects or topics according to the preference of users. Tutorial websites are generally operated with a subscription model or with educational products on sale.
Users could either subscribe to the services of the tutorial website to access lessons on a regular schedule or purchase educational products on the website to learn by self. The noticeable highlight in tutorial websites is observed in the facility of support to visitors regarding the best practices for learning as well as concerning any problems encountered by users in learning from the tutorials.
The internet is an open space for users to explore new things. After all, the internet is not all about work! Some websites have interesting content that can be the right pastime for different users, such as Buzzfeed. Entertainment websites generally make money through the advertisements that are displayed on the web pages.
There are many types of formats which could be taken into account for developing an entertainment website. For example, you can display informative and funny videos or write entertaining posts about recent events and even draw comics. But the most important factor that goes into the development of entertainment websites is the attention on the type of audience that the website wants to target.
Utility websites are specifically designed for specific products or services of an organization. These websites are built according to the particular needs of customers of a business. You can find different types of business-specific utilities on these websites that can be used for accomplishing particular tasks.
Web applications cannot be considered more of a website but as a computer program intended to use web browsers and web technology for performing certain tasks on the internet. Web applications utilize a mic of server-side scripts to manage the storage and retrieval of information as well as client-side scripts that are meant for communicating information to users.
Therefore users could be able to interact with a company through various instruments such as shopping carts, content management systems, online forms, and many more. Subsequently, web applications can be used by businesses for helping staff in the creation of documents and sharing information alongside collaborating for different projects in which they have to work with common documents.
To give a perfect boost to your new or already-established online business, you will need a well-designed and amazing looking website because an ideal site will make you stand apart from the crowd. However, while designing a website, there is a lot of things that you should consider, for example, SEO, content, designing, and more. This is a process which requires a lot of time and efforts. But using the right tool, it is quite easy to come up with a perfect website for your business.
In this world, everyone wants to get more done in a few hours. Following which most of the professional web designers are now looking for the best way to get more work done in less time. By using the right kind of tool, the designers can easily come up with an exciting design. Besides a creative mind, a good designer must have the right tools to design a website.
The professional website designers use right tools to simplify the work. So, let’s have a look into some best web designing tools which are used for web designing.
The team which works on website designing has a lot of creative work to handle such as planning good design, developing a suitable framework, doing necessary changes, and more. The design then checked different levels before moving to the next stage. The biggest challenge that every designer faces is proofing. For such a task, they use ProofHub, which is the best proofing tool.
This tool can easily detect and show small changes, for example, where to add color or shift the text. Besides, it dramatically lowers the time consumed to complete the entire process. Using this, a designer can easily insert comments, makes required changes, and highlights the issues in the website design.
It is a program that lets the designers convert their artistic style into the digital world. This amazing tool compliments the creative and artistic style of the designers. It offers unlimited tools, options, and configurations which let the expert come up with unique designs. The tool is compatible with both Windows and Mac OS.
It is created to be used by professional web designers and photographers as a perfect tool which helps in editing images and developing excellent web graphics. Some of the useful tools that you can find in Adobe Photoshop are Filters, Brushes, Layer Composition, Actions and Scripting, and the Revert.
This online web design tool is quite user-friendly and helps designers to develop amazing designs. It can be said that DesignBold is the simplified edition of Adobe Photoshop. With this,
you will get around more than 12,000 customizable layouts and unlimited designs. It lets the designers create different website elements, for example, logos, headers, and some other types of visuals. DesignBold is a perfect web design tool for professional as well as beginner web designers.
This is a unique version of Firefox which is dedicated to web developers and designers. It allows access to different DevTools. Talking about some of its essential features, it offers the feature of the building and designing website with CSS Grid, analyzing and debugging style editor, HTML inspector, and more.
This is an essential photo editing tool using which you can edit the images, make business promotional posters and cards. It is quite easy. It has a lot of stock photos that you can use by adding texts and stickers in the way you want. Some of the best features of Fotor are:
This professional web designing tool offers 3D and 2D graphics manipulation to enhance web designing efficiency. The professional web designers use this to develop various types of digital products. Talking about its features, they include different fonts, image cropping, text styles, document creation, stability enhancements, and more.
It has some useful options which let the designers come up with their best work. There are different nested symbols which can be combined to develop flexible designs. Coming to Sketch 3 features; it has a color picker, artboards, pixel perfection, and text, shared styles, and more such useful features. In detail, this is an excellent tool for web designers.
Without a perfect color scheme, it is quite impossible to design an excellent website. So, for creating fantastic color combinations, web developers use Palleton. Besides, the tool also assists them in finding a good color scheme if they need any help. The tool is quite easy to use, and with few clicks, one can come up with some fantastic color combination. It has some default color combinations such as Freestyle, monochromatic, adjacent colors, tetrad, and triad.
For a perfect website, the designers need to come up with innovations with time. In such a case, they prefer to use Pixelmator Pro. With an elegant and straightforward single window interface, this amazing editing tool comes with a lot of useful features. This is perfect for working on multiple projects. Its handcrafted unique brushes help designers to understand the painter in them. All the brushes have dual texture features which help to provide a unique blend to the art. So, this tool plays a significant role in building beautiful designs for websites.
Writing codes are indeed quite hard and tricky. But without GitHub, the process is quite impossible. So, many web designers use this fantastic tool for coding. The tool comes with a sketch plugin which lets the designers use Git in Sketch. It dramatically changes the way of coding and makes the designing process much simple. It also allows the designers to store the codes on the Git server, and they can collaborate with other designers too available on the server.
All these fantastic web designing tools are a great help for professional web designers. They improve efficiency and help the designers to communicate the concepts.
After obtaining a considerable impression about the different aspects of web designing such as its definition and various steps involved in the web design process, do not you think it would be reasonable to focus on observing the significance of a web designing agency? We need to understand the specific reasons to choose a competent web designing agency rather than relying on the simple fact that a promising website design would increase your business. So, let us outline some of the notable reasons that validate the significance of a web designing agency as follows.
In present times, it does not take much time for people to make judgments about people, and the same goes for websites. Research has established that users could develop an opinion about a specific website within a fraction of a second and it takes almost 2.6 seconds for users to see the company logo, i.e., the most important part of the website for users.
Therefore, it can be observed that a website has quite limited time to gather the attention of users and make the first impression. The first impression of a website is influenced by various factors, including the amount of text, layout and structure, colors, symmetry, fonts, spacing, and other visual elements in the web design.
In addition to these factors, the flexibility of website navigation is also a notable factor that determines the first impression of viewers about a particular website and its design. If you are not able to engage a visitor with the first look of your website, then it is most likely that visitors would develop mistrust for your website and can also reject it completely.
On the contrary, a positive first impression could be responsible for increasing the overall satisfaction of visitors with a website. You could give life to your imagination on a business website in the best way possible for attracting visitors. But, would that be productive? Even if you can stir up your creative buds, there is no reason to risk doing such a critical job by yourself!
Professional web designing agencies could help you out in identifying the right visual elements that can suit the values and beliefs of your business alongside having a promising aesthetic appeal. Their experience in working with different types of website designing projects for various businesses can help find out the visual elements that can work perfectly for creating a positive first impression on visitors for your website.
Web design is generally thought of as the process for making a website look nice. However, web designing is also responsible for other aspects related to a website, such as its search engine rankings. Despite investing considerably in terms of time as well as physical efforts for optimization of your website, you could face risks of losing rankings on the search engine results pages (SERPs) and traffic to your website. What could be the possible reasons?
There are many aspects of website design that may not be visible to the layman in website design, and the failure to identify them can result in negative impacts on your SEO strategy. Some of these pitfalls include poorly implemented visual elements, inefficient navigation, irrelevant content, frequent pop-ups, auto-playing video and music, lack of responsiveness, and difficulty in reading text on the website.
Therefore, a professional website designing agency can come to your rescue in these scenarios through their awareness of the existing trends and best practices in web design. Professional website designing agencies have the end goal of every website, i.e., higher recognition and traffic in their mind while designing websites. Also, the experts working with professional website designing agencies could be able to include unique visual elements in the design of your website that can immediately attract the attention of users such as call-to-action words according to your business.
The foremost thing which a business needs from its website are the attention of customers. However, it takes a little bit more to ensure that customers stay longer on your websites. If you have only one-time visitors, then it might be unlikely for you to see any plausible returns on your investments.
Users stick to a particular website and also visit it again if they trust the website. So, the website design should also work to gain the trust of a business’ audience! The common elements of a website, which could help obtain the trust of your audience include details about the contact information of your business and a physical address for your business.
Moreover, a website also needs to highlight security certificates as well as copyrights to ensure credibility. Professional website designing agencies are aware of these factors, and you could be able to find their services helpful in gaining repeat visitors to your website.
Most important of all, the services of professional website designing can also help you get the usability and visual appeal of your website working perfectly for helping visitors use your website easily. As a result, the visitors could always look towards your website when they need to get something done quickly and easily!
The website acts as a portrait for the business, and nobody wants to look at a messy portrait! One of the most important things that users look for in a website is the smoothness of flow. Users want to move easily from one page to another without being confused about where to go. However, a website which is inconsistent in its design can be a sore sight for the eyes.
When all the elements on a website work with each other in perfect harmony, users would feel more comfortable to use the website. Most important of all, the advantage of keeping users engaged with a website is one of the primary reasons for emphasizing on consistency in the website design.
Professional web designing agencies can give your website the much-desired consistency that users love to see in a website. Also, professional web designing experts are capable of anticipating how visitors would use a website, thereby giving you a competitive edge in your website design.
Almost every other business has recognized the importance of website designing in the present times. Many businesses have made the big leap towards running their operations through the internet because that is where customers are spending most of their time now! Therefore, you would most likely note that your competitors in the industry also recognize this fact.
The significance of professionalism in the design of a website cannot be undermined when it comes to tackling your competition. So, when all your competitors have learned the value of a professional web designing company’s services, then why have not you? The services of a professional web designing company could help you access the skills and competences of experts in web designing.
This way, you won’t be lagging behind your competitors in terms of the appeal of your website. If you do not want to risk losing many potential customers to your closest rival just because your website was designed inappropriately then professional web design agencies could work perfectly for building a website for your business with all the aspects needed to secure promising results from your website.
With a clear understanding of the importance of a professional web designing agency, the next step would be to reflect on certain pointers which could help in selecting the best web design company. Since the choice of the web design company would mean a significant investment for you in terms of money, effort as well as expectations, it is better to follow the essential measures for avoiding any issues in the long term. Here are some of the best ways to choose the web design company that fits all your needs.
The first concern that you should focus on selecting a web design company is budget. You have to fix a budget to maintain flexibility in the selection of the web designing company. A precise number on a paper in your hand could help in refining the best web design companies suited for your budget. This way, you could get the desired peace of mind for looking at all the available options and check them thoroughly for designing your website rather than settling for a company just because you were in a hurry.
The budget could also help you know the areas exactly where you would be spending more or make some savings on web designing costs. Most important of all, a budget helps in negotiating effectively with companies while you could be able to find out their areas of expertise and whether they can be capable of providing what you need.
The next important thing on your agenda should have been the priority if not for the significance of your budget in the selection of the best web design company. You should outline your project requirements clearly that can help in contacting different web design firms for obtaining a proposal and comparing them.
The comparison is quite easy as you would have to find whether a company has the required skill set to provide the deliverables outlined in your project requirements. Since you are the owner of a business, and you know exactly what you want to achieve from the website, it would not be very difficult to frame out the outline of requirements. The list of requirements could also help you during a consultation with the web design firm as you could be able to present them to the professionals in the firm and find out their opinions about any improvements that can be made on your objectives.
Keeping a tab on your competition is not just another means to ensure that you are aware of their new product or service launches. Monitoring your competition could also help you find out the specific features on their websites which drive traffic. For example, the website of your competitor may have an “advanced search” box or a continuously updated blog.
Ask a professional web designing company if they could be able to reiterate the functionalities in the competitor website for your website. Of course, you do not want to be a copycat here! Find out the ability of the web design company to present unique ideas in which the design of your competitor’s website could be translated to your website. Web design agencies with experience in SEO and backend development could prove to be your best bet in such cases!
You should also take note of the responsiveness of the web design agency before selecting them. Hiring a web design agency is a considerably long term commitment, and you should make sure that there are no problems ahead in this long journey. So, you have to find out whether the agency responds positively to your messages and communication requests through live chat and phone calls.
The transparency of communication also matters considerably in verifying whether the web design agency could be trusted or not. Also, it is essential to note how the representatives of the web design agency communicate with you. A closer look at these aspects can be very helpful in finding out the positive and negative points associated with a particular web design agency that can be compared for making a reasonable decision. After all, you should be comfortable in working with the web design agency so that it is a win-win situation for all.
Do not forget to ask the web design agency for their portfolio and references! The portfolio of live websites designed by a web design agency could show you firsthand what you can expect from the agency. Most important of all, you could be able to observe the various designs done by them that can be helpful for you to understand whether their work is suited to your taste or not.
The final aspect which you should take into account for choosing the best web designing agency refers to the testimonials and reviews of clients. The reviews and testimonials of clients about the company show many sides of the company’s services, such as the level of professionalism or attention to details of client requirements.
Most important of all, you should not forget to ask for references from previous clients of a web designing company. You need to make sure that the working style of the web design agency is compatible with you to keep away any conflicts that may arise in the long term. Just think of this as a means of getting to know exactly what to expect from the web design agency!
So, get your requirements and budget outlined perfectly followed by a clear estimate of the credibility of web design agencies to find out the best web designing agencies suited to your needs!
There are a lot of opportunities waiting there for you and your business. All you need to do is taking your business online. But, for this, you must have a well-designed and user-friendly website. Remember that you will not receive a better ROI unless the website is engaging or interactive.
Most of the businesses have realized this, and they are now looking for best web designing companies to come up with a perfect website. But in the market, you will find a lot of such company and choosing the right one can be a difficult task for you. So, if you are looking for some best web designing companies for your business, and then go through the list. Choose the best one and get ready to capture all the opportunities available there.
So, if you are looking for some best web design companies in India, then you can consider the name mentioned above. Chose the best and get ready to enjoy the desired ROI.
Over many years, there have been many ambiguous notions regarding web development. The most general explanation for web development has been identified as the creation and maintenance of websites that are hosted on the internet. However, web development comprises of many underlying processes such as web content development, network security configuration, web designing and client-side or server-side scripting.
If you want to understand web development as a different entity from web designing, then web development is defined as the programming or coding needed to achieve the desired levels of functionality in the website according to client’s requirements. Therefore, it can be stated that web development is primarily associated with the non-design aspects related to the creation of websites and would include activities of coding and writing markup.
The use of web development can be observed in various instances ranging from the creation of plain text pages to the development of social network applications. Web development is specifically demarcated from web designing in the way that the former deals with technical aspects of a website more than the visual or usability aspects. Web development relies on translating the ideas regarding a website’s design into a real website with all the desired functionalities.
Web developers take a proposal for particular web design and divide it into smaller components followed by using HTML or use of programming languages such as PHP for developing various pages on the website. Furthermore, web development could also involve the use of Content Management System (CMS) for the website such as Joomla, Magento or WordPress for streamlining the development process.
A clear understanding of the web development hierarchy also becomes important for studying the process of web development effectively. The hierarchy could imply the selection of processes that have to be prioritized in web development. So, we would focus on the important steps that form the foundation of an efficient web development project!
The first concern that is identified in the web development hierarchy is coding for the website. While many individuals could be confused about information gathering, planning and visual design of the website is the initial priorities in web development, it is not the case! These factors are considered as mandatory inclusions in web design processes, and the actual web development process starts with coding.
Coding the website involves the use of graphic elements developed in the web design process to create the actual website with all the pages. The coding process uses the sitemap from the web design process as an instrument for creating and adding all the pages to a website. Generally, developers focus on designing the homepage first and then all the other pages are added subsequently based on the website hierarchy presented in the sitemap.
The next important element identified in the case of coding websites is the use of CMS and frameworks appropriately to ensure smooth management of the installation and set up by the server. Most important of all, you could also find the processes for creation and testing of the static web page elements that were designed in the mock-up and layout creation stages. The coding involves two different types of development approaches such as front-end and back-end development.
We shall be diving into an outline of these two types of web development approaches later in this discussion. For the time being, we were able to find out what goes on in the first important step in the web development hierarchy, i.e. coding the website. The code can be accounted for as the foundation on which you can transform the idea of particular website design into reality. Therefore, it can be easily accounted for as the first step in initiating the web development process.
Every website would have to deal with a lot of users and in the case of business websites, a lot of customers! Therefore, it is essential for every business website to have CRM integration in place for obtaining the best productive design. The CRM runs on data, and the website gathers data about customers, thereby showing a mutually dependent relationship between both.
This implies that the integration of a website and CRM could help in obtaining real-time data about customers and their interactions with the website easily. As a result, a business could find better insights into the ways to deal with customers, thereby leading to higher customer satisfaction as well as a rise in the volume of sales.
The solutions regarding the integration of website and CRM are generally initiated with a look at the different CRM system solutions available for a business. The next important aspect for web development would be aligned with a decision regarding the specific workflows that should be supported on the website. The next implication in the case of website CRM integration would be the choice of a CRM integration specialist.
Professional web development agencies have this expertise to provide you with effective solutions. One of the important things to focus on here is the necessity for understanding the roles of each actor involved in the various business processes that can provide advantages of obtaining clarity regarding the scope of the integration solution.
Some of the notable CRM solutions which you can consider are Salesforce, Zoho CRM, Fresh sales, Sugar CRM, Hubspot and Pipedrive. Find out your requirements and then choose the one which fits them perfectly. For example, Hubspot can be the ideal choice of a CRM system for companies which are new to the concept of CRM or the ones which have not been using CRM systems to the optimum potential.
Creating a website does not finish the task at hand in web development! Just when you think that you have your website up and running as you wanted and also has the right CRM integration in place, did you miss something? “USERS”! Never forget that a website is only effective if it brings in the traffic it was supposed to. Also, it should be capable of engaging the visitors for longer periods alongside drawing in repeat visitors.
So, how would you know that the objectives you had in mind regarding your website are being met properly? The answer is – Analytics. Analytics give opportunities to a website owner for evaluating the effectiveness and traffic of a website. One of the most popular and effective web analytics tool available presently is Google Analytics that helps in tracking the number of visitors, pages visited by them, duration of time spent on each page and the type of devices used by visitors.
Analytics could also help considerably in finding out the areas of a website from where visitors left the website as well as the locations from which the users accessed the website. Therefore, you can note here that analytics can be a formidable tool in understanding the behaviour of visitors while interacting with a particular website.
When you integrate analytics with the website, you open the path for observing your visitors and the exact areas which they focus on in your website. Most important of all, analytics provide real-time data, thereby indicating better accuracy, which can provide a credible impression of the behaviour of visitors on a website.
That surely looks like a reliable source of information to prepare your web designing strategies that can align perfectly with the expectations of visitors. Give them what they want, and they shall want no more! Seems to be perfectly fit for the point we are discussing right now, isn’t it? So, analytics integration also holds a significant place in the web development hierarchy because it is practically impossible to prepare for the future without knowing about the existing performance of your website.
Websites are representatives of businesses in the present day, and there is no denying this fact. However, we have also witnessed the rise of smartphone technology that has made the internet accessible to the majority of the world’s population. Now, almost every person in this world could be able to use their smartphone to access any website without having to open up their laptop or personal computer. What does this mean for the web development sector?
This clearly shows the immediate need to start creating websites intended specifically for compatibility across various device platforms. The exact term we are looking for here is ‘responsive design’! Responsive design implies that a website should be created in such a manner that it can fit the screen and similarly provide information on a phone just like it would appear on a tablet or personal computer.
Therefore, web developers have to focus on the mobile-first approach in their task for dealing with the need to optimize web development procedures according to mobile design. On the other hand, if you still think that a website filled with animations can give the same experience to users on a desktop computer as well as on a mobile device, then it might be time to rethink your assumptions!
Websites developed for a desktop experience would not translate effectively to the mobile platform and can be responsible for various issues in user experience. For example, users may have to zoom in at different areas of the website on their mobiles for accessing information that is not a positive experience, is it? Therefore, mobile-optimized web development also deserves prominent recognition in the web development hierarchy on the grounds of needs of a business to draw in users through smartphones.
Web developers are capable of following the best practices needed to ensure mobile-optimized web development such as clarity in a display of call-to-action, responsive themes, shorter forms, simple menus, and eliminating pop-ups. So, you need to get all these aspects verified with your web development agency before starting a project to get a productive website as the output!
Web development is broadly classified into two major functions, which are front end web development and back end web development. Front end web development could be defined as the management of every aspect in the website, which is visible to users on their first look at the website or application. So, it can be aptly stated that front end development primarily deals with the appearance and feel of a website.
If your website is home, then front end web development can be described as the appealing exterior of the home which specifies its character as well as the friendly host who welcomes guests and makes them feel comfortable in the home. Also, front end web development has a lot to do with layouts, colour theory, typography and grid system.
Most important of all, it is essential to keep in mind that front end web development does not require any support of back end development skills. This is because any interaction between sites designed by front end developers and the information stored on a database is not necessary for the sites to be functional.
Another important factor to note about front end web development is that the content would be fixed because large chunks of new data would not be uploaded constantly to the website. Therefore, front end web development could be easily accounted for as one of the most significant processes involved in the creation of a website. Now, let us take our discussion forward by looking at the different essential tools implemented in front end web development.
Web development tools have progressed considerably in a shorter period. These advancements have enabled us to leverage the functionalities of highly tested libraries for improving workflow. Also, we are capable of obtaining the benefits of better opportunities related to responsive design. New tools emerge gradually with every passing year thereby rendering the old tools obscure.
These advancements have also been noted explicitly in the case of front end web development tools. Since the majority of businesses are focusing their efforts in web development on improving site efficiency, interactivity, user interaction and aesthetics of the website, developers have to focus on the essential tools required for front end development.
The foremost benefit associated with Vue.js is observed in the ease of learning as well as the lightweight nature of the tool. Another remarkable feature about Vue.js is observed in the fact that it has improvised considerably by taking references from the positive aspects and drawbacks associated with React & Angular.
Angular.js has received notable recognition in recent years as a front end development tool since it is a product of Google. Angular.js is an open-source framework which allows the extension of HTML syntax easily. On an overall basis, it can be stated that Angular.js gives a readable, expressive and accessible environment capable of simplifying the complete front-end development process.
The notable advantages of NPM include the facility of publishing and control access to the namespace as well as the promotion of code identification and reuse among teams. The notable highlight in the case of NPM is the facility for discovering and reusing more than 470,000 free code packages in the Registry. Furthermore, you could also be able to manage public and private code by leveraging the same workflow.
GitHub should also deserve mention in this list of essential front end web development tools. GitHub is the exemplar of version control systems (VCS) and is a respite for developers when they experience one of the worst nightmares for every developer, i.e. disastrous results when working on a new project feature. GitHub is a repository hosting service which can help in viewing any changes made to the website feature and revert to the previous state if any mistakes are found.
This sure seems like a big improvement over the simple “Ctrl + Z”! The open-source development community of GitHub is also accounted for as a reasonable advantage for developers to gain the benefits of collaboration among different teams. Also, GitHub provides additional benefits in the form of components such as task management, bug tracking, feature requests and wikis for each project.
Twitter Bootstrap finds the next spot in our list of seven essential tools for front end web development because of its popularity. Bootstrap has already cemented its reputation as a framework for developers to create client-side coding as well as attractive front ends. Most important of all, Bootstrap also provides the facility for the abstraction of common development elements to create reusable modules, thereby supporting developers in easier and faster development of various elements of applications.
There could not be an any better tool for testing a web application than Chrome Developer Tools which are capable of accessing the internal components of a web application. Some of the notable factors that characterize Chrome developer tools as the best tools for front end development include the features for adding custom CSS rules, support for emulating mobile devices and option for disabling browsers caching. Developers could be able to use these tools as editor and could be able to view Border, Padding and Margin.
One of the foremost highlights about front end web development is the fact that the code should not repeat itself. However, CSS is generally not according to these expectations, and you may need pre-processing for the code. SASS is a sturdy, comprehensive and credible CSS extension language which could help in saving time for writing code that could be maintained and would be sustainable. SASS can help developers in improving the functionality of existing CSS for a website such as nesting, inheritance, variables and others easily.
Websites and web applications can be considered as icebergs in terms of their design. With our basic impression about front end web development, we were able to identify that we see only the tip of the iceberg. Front end development helps in designing the part of the website which users would see, and a large portion of the website remains hidden to users in the backend.
So, if you thought that frontend web development is the driving force in web development, then you might need to reconsider your thoughts! For starters, you should note that the non-user interface code is larger than the user-interface code and complex systems have too much going on underneath for making a website work.
It is observed that a complex website requires functions for storage and retrieval of data, compliance with logic and rules and the need for calculating results. Most important of all, users cannot be able to see all these as they happen behind the scenes and backend developers are responsible for ensuring that all of these requirements of a website are addressed effectively.
The requirement of backend web development is primarily observed in the case of dynamic websites which depend on databases for running properly. Static websites are equipped with the frontend code, and that is responsible for providing all the necessary information for the content on a web page.
You can find static websites in the case of businesses which have to showcase certain things, and some of the examples that can be presented here are portfolios, businesses, professional profiles and restaurants. However, backend web development becomes mandatory in the case of websites which allow facilities for users to interact with the website.
This is where you need the backend or invisible portion of the website meant for ensuring that everything works well on the client-side of the website. The backend of a website is generally referred to as server-side, and it is involved in the storage and organization of data. The backend communicates directly with the frontend in order to send and receive information that will be displayed on the web page.
So, whenever you type a particular web address or fill up a registration form on a website, then the browser sends a request to the server side that provides information in the form of frontend code that will be interpreted and displayed by the browser. Therefore, it is essential for developers to have promising skills in tools for backend web development to achieve the desired outcomes from their web development projects.
The continuous changes in the various tools and frameworks available for website development have resulted in too much confusion regarding the choice of the best option suited to your needs. Websites are becoming enriched with functionality alongside a consistent rise in complexity, thereby implying the need to choose the best tools for web development to achieve the desired outcomes.
Since we have already discussed the tools essential for front end development, it would be reasonable to look at the different tools that prove to be successful in backend development. Here are seven of the important tools needed for backend web development for a website which could be the source of competitive advantage in your next web development project.
PHP has become one of the most renowned server-side scripting languages and is still popular even after 23 years of its introduction. You can find PHP pre-installed on the majority of hosting sites and also, you can find abundant support along with the ease of use with PHP for website development. Furthermore, you could also gain the benefits of agility and intuitiveness in web development projects with the use of different well-renowned PHP frameworks such as Laravel, Yii Framework, Symfony and Phalcon.
Ruby on Rails (ROR) framework is an open-source MVC development framework which is available free of cost. After its launch in 2004, Ruby on Rails was able to gain recognition among some of the most appreciated languages by developers. Developers could be able to access many pre-defined solutions that can help in dealing with repetitive tasks by combining the functionality of the Rails framework and the capabilities in the Ruby language.
The support for Convention over Configuration (CoC) with Ruby on Rails framework improves the flexibility in carrying out backend web development processes. The provision of the detailed error log is a promising instrument for developers to remove bugs from the website. Ruby on Rails framework helps in integration of libraries that can improve the efficiency of data handling by the server alongside ensuring simplification of codes.
ASP.NET is also another promising tool for backend development selected by almost more than 25% of developers. ASP.NET is an open-source framework with cross-platform functionality intended to build IoT apps, backend web development and web applications and services. Many surveys have suggested that it is considered as one of the popular frameworks that are used by developers.
The capability of ASP.NET for providing backend configuration system that supports cloud-based services and suits to the concerned environment. Most important of all, ASP.NET can also be integrated effectively with many front-end libraries and frameworks such as Bootstrap, React and Angular.
Perl is one of the programming languages which preceded even the creation of the web. Perl could be easily accounted as one of the most powerful as well as flexible server-side language intended for more than just one job. It is listed among the essential backend development programming languages and is also associated with an active developer community.
The prominent application of Perl is identified in CGI scripting that is supported adequately by its cross-platform functionality. Even if it was initially designed for running on the UNIX operating system, Perl was compatible with more than 100 platforms. Most important of all, the performance and speed of Perl in dealing with massive volumes of data are better than that of Python and Ruby.
Also, Perl users could also leverage the Comprehensive Perl Archive Network (CPAN) for finding the modules with packaged code, thereby excluding the need for intensive efforts in writing code for server side. Perl also provides the ease of interfacing with C/C++ languages alongside support for database integration for almost every relational and non-relational database to serve as the connecting link for back-end software.
Java EE or the Enterprise Java standard, is also considered as one of the popular tools for backend development tasks in website development. Java EE can be considered as the collection of technologies and APIs that are built specifically for the Java platform to support enterprise applications.
The enterprise applications are generally associated with characteristics such as large scale, transactional, highly accessible and distributed nature to support the business requirements specific for a particular business. The advantage of applications created using the Java EE specifications is that developers are not restricted to a particular vendor as Java EE can be applicable in the case of any application server that is compliant with Java EE.
The server application of Java EE is responsible for the implementation of Java platform APIs alongside providing standard Java EE services. The latest release of Java EE, i.e. the Java EE 8 is loaded with many features that are tailored for new architectures such as cloud deployments, micro-services as well as contemporary security APIs.
The event-based and non-blocking I/O model in Node.js is responsible for making it efficient as well as lightweight. The latest version of Node.js, i.e. Node 10 has been commended for its stability as well as features such as N-API, OpenSSL 1.1.0 security toolkit, upgraded NPM as well as many other features.
Python has also become one of the renowned tools needed for addressing the backend concerns of website development. Python has achieved the status of being the first choice of programmers for website development because of its speed, ease of learning and extensive support. Most important of all, data scientists and engineers also prefer Python as their language of choice.
You should note that Python has achieved considerable popularity because of the simplicity of programming language. Python reduces the inconvenience associated with the interpretation of code, thereby helping developers to identify and resolve errors in the code effectively. The popular web development framework of Python, Django, is a widely accepted choice for backend development of websites.
The web is responsible for many critical roles in diverse requisites for complex and modern industry applications. At the same time, web applications are also found to be associated comprehensively with the concerns of quality, credibility, usability and other factors. Therefore, it can be aptly concluded that the introduction of new methods should address the changes and developments in the characteristics of web applications.
Web engineering is suitable in these cases as it is the application of systematic, ordered and quantified approaches for development, operating and maintaining web-based applications. Web engineering could be considered as the response to early approaches for the development of websites and applications which were primarily chaotic.
Most important of all, web engineering also serves in recognizing the division between web developers and software developers. Web engineering is considered essential based on the perceptions of developers as well as managers about a web development project as well as the complexity of the website being designed and the experiences of developers and managers in developing applications with the use of new technologies.
With the increasing complexity and size of websites, it is essential to focus on new precedents of identifying requirements and planning. Also, developers have to recognize that urgency should be addressed by attention to the broader consequences of any decision. Web engineering is also needed further to support the art in web development with solid design and the intuitive aspects of a website through proven and tested management as well as technical patterns.
To understand the necessity of web engineering in detail, it is also essential to focus on the precedents of agility, industry quality and disciplined framework provided by web engineering in the development of a website. Web engineering provides the necessary agility for web development to cope with the rapid changes in business strategies and rules as well as the changing demands of stakeholders.
The concern of the disciplined framework associated with web engineering is important for web development to establish an impression of specific work tasks and outputs as well as quality assurance metrics and the milestones in a project. Therefore, web engineering could be defined as the implementation of systematic and quantified approaches throughout the website development lifecycle for cost-effective and productive development of high-quality websites and web applications.
Web applications are considered as the dynamic variants of websites which are meant for more than just information display. Web applications are known for their dynamism and are found with server-side scripting to provide functionalities that involve user interactions, connections to the backend databases as well as generating results from browsers.
Some of the common examples of web applications could be identified in the case of online banking, e-commerce applications, online training, online forums, social networking, online reservations, interactive games, content management systems as well as any application with a shopping cart. Web applications are different from desktop applications in the fact that the latter is suited for single user application without any urgent need for data synchronization.
On the other hand, web applications are centralized and involve the storage of all the data as well as business logic on the central server. A web application could be accessed through a browser as well as on a wide range of devices. Web application development also resolves the concerns related to deployment, management and maintenance of client applications on all the computers in an organization that are observed mandatorily in the case of desktop applications.
Some of the notable advantages of web applications could reflect on the potential reasons for which web application development is highly preferred in the present times. For example, centralised hosting for all web pages and relevant databases, as well as platform independence and the facility of housing the whole code file on the web server, are some of the notable benefits from web application development.
You should also note that web application development does not require any development cost or any dedicated client application. Most important of all, web application development also provides access to a wide range of analytic tools, thereby supporting the development of the strategic direction of business for the future.
The process for developing a web application could be outlined in a few simple steps as illustrated below for a better understanding.
The first step in the web application development process is to develop a roadmap by defining the goals and end objectives of the web application. The roadmap with the appropriate goals and objectives for a concerned web application can help developers find a particular sense of direction related to their project.
The roadmap could help in tracing back their steps in situations when they encounter any issues with the design of the web application. Furthermore, the clear outline of goals and purposes help in tracking the progress of development of the web application and developers could be adequately informed about the stage of the project they are in currently.
The second step in the process of web application development involves the definition of a target audience for the web application. Therefore, you need to have a detailed analytics report which has important information related to the type of audience, their skills for using the internet and the levels of security along with quantitative statistics regarding audience behaviour.
The information related to the type of audience would have to be supported by references to statistics regarding the education, age and gender of the target audience. The web access capabilities of the audience would primarily outline indications of the skills of the audience to access the internet.
The definition of the target audience should also include an outline of the possible security risks for the target audience, thereby establishing the specific security implications that have to be integrated in the application. The quantitative statistics related to the target audience would include references to the illustration of the time spent by visitors on a web application in order to find out the specific time frames when there is a substantial rise in a number of potential visitors.
The next important concern that should be taken into account for web application development is the technical specification of functionalities intended from the web application. Therefore, it is essential to develop a document presenting the functional specifications for a web application, and this step is integral for every web application development project.
The functional specifications document outlines the technical specifications and functionalities associated with the concerned web application, thereby resolving the issues of any confusion in the later stages of developing a web application. In the case of large projects, developers may face troubles with outlining specific types of user behaviour distinctly. This issue can be addressed through the preparation of a feature summary document.
After the preparation of a functional specifications document, it is essential for developers to select the third-party vendors such as SSL certificate providers, fulfilment centres, managed server provider and others. However, that would not take too long before you land up on the next crucial stage in the web application development process.
In this stage, you have to select the technology, platform, structure, environment and framework that would be used for the web application development project. So, this stage can be considered as a supporting element for the functional specifications document. Most important of all, developers have to outline the specific timeline for completing the project that is supposedly improved with the use of benchmarks or milestones for different stages of the web application development project.
The technical part of web application development starts with UX wireframing in which the design aspects of the web application would be finalized and related to each other. The creation of wireframes is considered as an integral part of product design and development, thereby implying its significance in the initial stages of web application development. UX wireframes could help in finding out the most favourable arrangement of UX components in the layout of a web application.
UX wireframes help in finding out any details that could go unnoticed in the design of a web application. If we explore the significance of creating UX wireframes further, then it is evident to observe that wireframes are representatives of an interface which connects the visual design with the information architecture of a web application.
So, with wireframes, developers could be able to estimate how the final product of the web application would turn out to be alongside estimating the implications of its usability as well as organization and representation of information. Most important of all, wireframes can also help in defining the type of content that would be presented on the web application and the approach for holding the content. The need for wireframes could also be validated on the grounds of identifying the approaches in which the user will interact with a web application.
Based on the inferences derived from the UX design in the previous stage, developers have to move to another crucial stage in a web application development project. The approved UX wireframes in the previous stage would be used as references for creating a simple sketch or outline of the UI. This stage would also involve checking the functionality of different elements in the UI design that can provide credible insights for proceeding with the actual development routine.
The final stage in web application development includes the development and testing activities. Developers would have to translate the designs of user experience and user interface prepared in the previous stages to a real web application. So, the primary tasks that would be involved in the development of the web application include the creation of the architecture and framework of the web application, designing the database structure, development or customization of all modules, libraries and classes and the implementation of all functionalities outlined in the functional specifications document for the web application.
After completing the development process, developers would have to move towards the last yet most critical process in web application development, i.e. testing. Testing of a web application involves QA testing and bug fixing procedures to make sure that the final web application product would be able to fulfil all the desired specifications regarding its functionality.
Therefore, the web application that has been developed should be subjected to various stages of testing with the appropriate implementation of testing techniques such as performance testing, usability testing, load testing, stress testing and many others. If the web application is capable of performing appropriately according to its specifications in the testing stage, it can be considered suitable for release or deployment.
Web application development has become a mandatory measure for every business to maintain their stronghold in the imaginary competitive arena created by the internet. Nowadays, company representatives could access various areas which were previously out of bounds for them! Therefore, every business wishes to prepare web applications that can be suited for dealing with the specific needs of a business.
This is where custom web application development comes into play. Custom web application development would focus on achieving a unique image in terms of content, graphics, layout, user-friendliness or presentation of information in a web application. Custom web application development is suited for businesses which do not want frequent alterations in the design of their web application, thereby saving considerable costs.
Furthermore, custom web application development is rightly suited for businesses which need to target a specific group of audience. For example, the web application for an educational institute should contain information about the different courses provided by the institute as well as the pricing of the courses.
A custom web application for business also helps a business to create a unique identity for its target audience. Most important of all, custom web application development can help a business to address the concerns of safety as well as adaptability to the emerging technologies introduced in web application development.
Mobile applications have become quite popular in recent times with the drastic improvements in the domain of smartphone technology. Every individual uses their mobile phones for accessing the internet and using it for connectivity as well as obtaining information about products and services.
Therefore, organizations have felt the increasing need for mobile application development, which is primarily directed towards the collection of processes and procedures associated with writing software for small, wireless computing devices. Mobile application development also draws its origins from conventional approaches of software development, just like web application development.
However, the most highlighting aspect of mobile application development is the objective of a mobile application to make the most out of unique features offered by a particular mobile device. For example, a mobile health application could be intended to obtain benefits out of the temperature sensor in a Smartwatch. Even though initially mobile apps were designed for providing optimal levels of performance on a specific device, we have mobile application development approaches presently which are not dependent on the type of device.
Cloud applications or cloud apps have also become quite popular in recent times with the rise in popularity of cloud computing. The cloud-supported application development platform according to the PaaS (Platform-as-a-service) model implies that service providers give an environment for clients to develop, implement and manage business applications on the web without having to deal with building and management of infrastructure required for the web application development process.
The facilities for cloud software development are provided through the hosted infrastructure of the cloud service provider and the offerings of PaaS could be accessed by users through a web browser. You should also note that cloud software development can involve public, private or hybrid clouds, and each of them is associated with distinct implications.
In the public cloud mode, you would be in charge of software deployment and the cloud service provider would deal with the concerns of IT components needed to host applications such as servers, networks, databases, storage systems and operating systems. In the case of private cloud mode, cloud software development is carried out with the facility of software in the customer’s firewall generally for the data centre on the premises of the client’s organization.
A business could be able to gain the advantage of key services required for software development in the cloud from PaaS such as Java development or application hosting. This reduces the need for replacing the complete IT infrastructure of an organization. Most important of all cloud software development using the PaaS model helps in leveraging services such as application design, development, testing and deployment.
Also, you could gain the benefits from services of collaboration between development teams, information security, web service integration and database integration. The limited focus on creating a whole new infrastructure for software development results in faster creation and delivery of applications. Furthermore, developers could be able to utilize new languages, databases, development technologies and operating systems to develop software and applications.
SaaS (Software as a service) development involves the use of a software distribution model in which customers can access an application through the internet, and a third party service provider hosts the application. SaaS development is one of the main classifications in cloud computing other than Platform as a service (PaaS) and Infrastructure as a service (IaaS) models.
This model includes the role of software vendors in hosting and maintaining servers, code and databases which form the essence of an application. You can see SaaS development as a modern alternative to the conventional on-premise software delivery model. A business does not have to make large investments in hardware for software hosting, thereby implying the flexibility for outsourcing the majority of your IT responsibilities needed for maintenance and troubleshooting for the software.
The SaaS vendor would deal with all these concerns for you with the utmost ease. Most important of all, you could gain remote access to software applications and data through the internet with SaaS development. The pricing model of SaaS development is also considerably different from on-premise software development. In the case of on-premise software development, buyers have to purchase a perpetual license that validates the buyer’s ownership of the software.
The perpetual license would demand payment of almost 15% to 20% annually for maintenance and support charges. On the contrary, SaaS development would require only an annual or monthly subscription fee which comprises of the costs for support, software license and other costs.
Therefore, SaaS development also serves as a unique approach for the development of web applications due to the promising levels of flexibility and cost-effectiveness. Furthermore, SaaS development provides the advantage of automatic updates as well as patch management, thereby reducing the dependence on new software.
Content is the most important factor for a website as it serves the basic need for which a user accesses a particular website, i.e. information. Therefore, a website without content would be similar to a stunted tree without any leaves, flowers or fruits on it! Yes, your website would continue to exist on the internet without content, but with an appearance, no one would like to have a look at.
When users don’t receive the information they seek from a website, they are most likely to turn that website down for others which have promising content on their website or blog. This implies the need for good content that should be relevant and should be updated. Web content development is the process that involves research, writing, collection of information, organizing information and editing it for publishing on websites or blogs.
Website content could include text, graphics, images, movies, recordings or any type of digital assets which could be distributed with a Hypertext Transfer Protocol (HTTP) server and viewed through using a web browser. To understand web content development further, it would be reasonable to focus on the objective of content development.
The foremost goal of web content development is dedicated to increasing sales for business by promoting conversions of visitors into actual customers. Relevant and useful content helps in the engagement of users on a particular website, thereby improving the possibilities for conversions.
The next important factor that we can take into consideration for a better understanding of web content development is the outline of processes involved in web content development. The first process involves brainstorming in which you have to churn out possible ideas to develop the content for a concerned website. In the brainstorming phase, you need to get the best out of your creativity without being fixated on particular concepts or ideas.
The brainstorming phase helps in focusing your attention on the development of suitable content that would draw the appropriate traffic to a website. The second stage in web content development relies prominently on the organization and filtering of ideas and concepts that were derived from the brainstorming stage.
You would have to take the ideas and organize it in different logical themes suited for your business, and this is the right time to discard the ideas and concepts which do not suit your business needs or your target audience. Taking the preferences of the target audience into consideration for web content development can help in improving the relevancy of the content for the audience, thereby guaranteeing higher user involvement.
After preparing the outline of ideas and concepts which you want in your web content, it is essential to prepare mock-ups of the content by writing copy as well as adding graphics that can help in expressing your ideas. The next step is associated with deploying the content developed by you with testing and proofreading the web content.
Another significant aspect which you should not miss out, in this case, is the promotion of your web content since it can be effective only when it reaches the target audience. Therefore, you need to have proven mechanisms such as social media tools or RSS feeds to make sure that the world knows about new content on your website. Finally, you need to take note of the analytics reports about the performance of your content on the traffic driven towards your website.
The use of analytics could help in consistent improvements in the web content as well as make sure of their alignment with the business goals of a company. Most important of all, analytics help in finding out the specific type of information in the content that resonates well with the audience, thereby allowing opportunities for better development of new content.
E-commerce websites have emerged as the most promising avenue for professional companies to run their business online with noticeable scope for online transactions and sales. As compared to a normal website generally used for searching and collecting information, e-commerce websites are particularly dedicated to providing the ability to users for purchasing goods and services without visiting a market physically.
The development of an e-commerce website for a business could be a considerably intensive task as the website would act as more than just a platform for providing information about a particular business. For example, the concerns of information security are observed profoundly in the case of e-commerce development to safeguard the purchase details of customers as well as their personal information such as addresses and contact numbers.
Most important of all, e-commerce development projects would also have to make sure of appropriate security for the payment gateways used by the e-commerce website to secure the financial transactions of clients with the website. Apart from these concerns, there are many other aspects which are taken by developers into account for e-commerce development to obtain the most favourable outcomes.
The foremost aspect that should be focused on e-commerce development is a responsive design. Responsive design has been brought under the scanner of e-commerce developers, because of the increasing use of mobile devices for making e-commerce purchases. Therefore, optimizing an e-commerce website for mobile experience as well as a facility for accessing the website on any device can be accounted for as a best practice in e-commerce development.
Developers have to focus on optimization of the various components in the layout of an e-commerce website such as navigation, checkout and payment effectively for providing a flexible experience to mobile users. Companies are focusing on the use of guest checkouts in the present times that would allow users to make purchases without creating an account on the e-commerce website.
Subsequently, the use of site search should also be brought forward in this discussion as a reliable measure for effective e-commerce development. Site search could help in finding out the products that customers look for in a specific e-commerce website. E-commerce development best practices also involve the use of faceted search to help users simplify their search according to specific criteria such as manufacturers, price range, size or department.
As discussed previously, one of the most formidable concerns in e-commerce development is security which shall be applied not only to credit card and payment information but also for other types of customer information such as email address, physical address, phone number and any other type of contact information.
The internet is a proven source for obtaining loads of information. Whenever a user needs to get any information according to their requirements, they can place a request to the internet for obtaining the information. Based on the query put forward by us, the internet would provide a specific response. However, do we know how the information is delivered to us and who is responsible for the same? The answer to this question is- Web Server!
Web servers can be defined as simple computer programs intended for dispensing web pages as per the request of clients. The clients referred to in this case, are directly identified as web clients. Web clients are the browsers or applications that we use for interacting with the web as well as browsing and obtaining files on the web server. Some of the notable examples of web clients are Chrome, Internet Explorer, Safari, Mozilla Firefox and others.
Web servers are considered as the machines on which the program for accessing web pages from the internet is run. Therefore, it is common to find interchanging assumptions regarding servers and web servers. The applications of web servers are found in web hosting where hosting providers could be able to manage multiple websites on a single server.
However, web servers could be generally accounted as software which could be downloaded on a computer system. Web servers are aptly suited for web hosting companies as well as professional web app developers. However, individuals who own a website or the ones who want to use server-side technologies such as ColdFusion or PHP could also utilize a web server.
The use of Android applications has led to the emergence of numerous apps with the desired functionalities for business. Therefore, one of the helpful tools for developers for Android applications is the Network Security Configuration feature. The Network Security Configuration feature helps in customization of network security settings of apps with the use of a credible and declarative configuration file rather than making modifications in the app code.
The settings created in the Network Security Configuration could be tailored specifically for specific apps or specific domains. Some of the notable aspects that can be noted in this feature include the custom trust anchors, certificate pinning, debug-only overrides and cleartext traffic opt-out.
Certificate pinning would help in limiting the secure connection of an app to specific certificates while debug-only overrides could help in safe debugging of the secure connections of an app without any possibilities of threats to the installed program base. The cleartext traffic opt-out facility is profoundly helpful in ensuring the security of apps from accidentally utilizing cleartext traffic.
The facility of custom trust anchors helps in customizing the assignment of specific trusted Certificate Authorities (CA) for secure connections of an app. For instance, Network Security Configuration feature could help limit the set of public CAs trusted by the app.
Whenever we enter a query in the Google search bar, there is little chance that any of us might think of what goes on in giving us the search results within a few seconds! Google Search invests considerable efforts in understanding the content displayed on a particular page. Therefore, a website has to help Google by integrating structured data on the webpage so that Google can understand the content on the page.
Structured data can be defined as the standard format for displaying information about a particular page as well as categorizing the page content. For example, a recipe page would involve the information about ingredients, preparation time, cooking time, suitable temperature and the calorie content as well as other relevant information.
Structured data is found in a coded form which is built on the page by using the in-page markup on the concerned page for which the information is applicable. Developers should keep in mind that structured data on a page should be able to describe the content on the concerned page.
Another important aspect to keep in mind concerning the integration of Google structured data is to refrain from the creation of blank or empty pages for the sole purpose of holding structured data. Also, developers should stay away from the addition of structured data regarding information that is not visible to users. Some of the common approaches followed for the integration of Google structured data on a website, or web application includes WordPress plugins or Google’s Structured Data Markup Helper.
Furthermore, a clear awareness of Google’s structured data guidelines is also perceived as a mandatory requirement for effective integration of Google structured data. You would surely want to ensure that Google can understand the content of your website, don’t you? Then, Google structured data is your solution!
Static web pages can be considered as the simple frontend development backed web pages. They are also known as flat or stationary web pages based on a particular reason. The content on static web pages does not change frequently, and there is no scope for user interaction with these pages. When a user requests a static page, they are delivered exactly in the same shape as they were stored on the web server.
Static web pages have static information and users could only read the information. Static web pages do not offer the facility for making modifications in the information displayed on the page or interact with it. It is also essential to note that static web pages are created by using HTML and this type of web pages are recommended in case of websites which do not require any changes in the information displayed on the webpage.
Any individual could understand the meaning of a dynamic web page just by looking at the ‘dynamic’ in the name. The dynamic web page is the one which displays some different content with each view. For instance, the content on a page may be different for different types of users.
Furthermore, the page could change based on the type of user interaction or according to the time of the day. It is also essential to note that a specific portion of the web page could be changed without having to load the entire webpage with dynamic web pages. There are two types of dynamic web pages such as client-side dynamic web page and server-side dynamic web page.
A client-side dynamic page is suitable observed in web pages which are characterized by changes as a response to the actions taken in the concerned web page such as keyboard or mouse action. Client-side scripting is responsible for developing the content for client-side, and the content would be generated on the computer of a user rather than on the server.
Server-side dynamic pages are observed in the cases when web pages show changes upon loading or visiting them. Server-side content is delivered when the website is loaded in these types of dynamic pages. The examples of server-side content include login pages, submission forms, shopping carts and forums.
These pages change according to the type of inputs submitted on them, thereby validating criteria for dynamic web pages. You can find the application of common scripting languages such as PHP, ASP, JSP, ASP.NET, Perl and ColdFusion for server-side dynamic pages that could respond to submission tasks by users.
Since we are clear on what exactly goes on in creating a website with all the desired functionalities for a business, it is time to focus on selecting someone or an agency which could help you. Many agencies are likely to flood your computer screen with numerous advertisements and claims of 100% proven results in web development.
However, this is not something which you can gamble on, especially when the reputation and future of your business rest in the creation of a website. So, here are some helpful pointers that can support you in selecting the right web development company for your business.
The initial step in every project involves the outlining of specific requirements from the project, and the same is applicable in the case of a web development project. You need to present a clear outline of the requirements from the website, such as frontend and backend development imperatives. Also, you should present specific indications about the type of webpage that you need and the type of audience that you will be targeting with the website.
These requirements can help you compare various web development companies available to you and find out which ones are capable of addressing your requirements effectively. Most important of all, the list of requirements can act as a roadmap for the developers to recognize the basic layout to be followed for developing your website.
As you proceed with a web development project, you would be liable to experience scope creep. The scope creep is primarily developed as a result of emerging requirements from the project which were not required initially. For example, you may have to include an additional page for displaying partner information after a merger or acquisition.
Therefore, you need to be open-minded and appreciative of anything new that is thrown at you in the planning stages of a web development project. Keeping your mind open to suggestions from developers could help you sit back and observe the capabilities of the web development company professionals to deal with your project in a completely different way.
The company’s portfolio should be one of the compulsory objects to take into account for making the final decision of selecting them for your web development project.
The portfolio of the company serves as a portrait of their achievements until now in web development. You could be able to visit the websites designed by the company and find out if their work is along the lines of your taste and preferences. It’s better to be sure that the company is capable of performing according to your needs and what could be better than observing the previous work of the company?
Even if the portfolio of a web development company is stuffed with extraordinary websites, you need to slow down a bit before rushing to the final decision. You need to keep in mind that the company would not be dealing with your web development project.
It is the team of web developers who would be doing this job, thereby implying the significance of meeting the team before starting a project. This can allow you to communicate with team members and find out if you fit well with the team. If you feel uncomfortable in your interactions with the team, then it is safe to abandon the ship rather than sail out to the horizon only to drown prematurely!
Your next point of focus should be the facility of support by the web development company after completion of the project.
Ask the company representative about the different channels in place for providing support to clients after the execution of a web development project. This is an essential requirement which can be helpful in situations where you encounter issues such as crashes in the website or unexplained downtimes. Without a helping hand, in the long run, your web development investments may turn out to be highly cost-intensive rather than being productive.
Nowadays, digital marketing is an immediate process that follows the creation of a website. You need people to see your website to get the results you wished for from your website! Therefore, you need to check out whether the web development company provides digital marketing services. With the facility of web development and digital marketing services at one place, you don’t have to invest any efforts in researching for a good digital marketing firm.
The final aspect which should be on your priority list for selecting a web development company is the cost of services. You should look at your budget and the pricing of packages provided by the web development company. Most important of all, don’t forget to inquire about any hidden costs in the pricing provided by the company. It is recommended to go for the one which provides comprehensive services in cost-effective packages.
The present business environment presents many challenges for companies, among which the foremost one is the need for a properly designed website. Therefore, it is reasonable to observe the rise in demand for web development companies. On the other hand, the massive number of web development companies in the present times has also confused.
Many new tools and technologies for web development have emerged over the years, thereby leading to difficulty of choosing the right web development company according to your needs. Here is a list of ten of the top web development companies in India which could be the right fit for your needs.