• travel
  • travel
  • travel
  • travel
  • travel

Improving Quality of Content & Generating Sales

IVF

India’s rising middle class and increasing household income has contributed to the growth of domestic and inbound tourism. Owing to the rich diversity of culture, heritage, ecology and languages - India is an ultimate travel destination.

Along with standard travel products, India is home to niche tourism like - Cruises, adventure, wellness, medical, sports, eco-tourism, film, rural and religious. Rise of smartphones have aided the industry as users are now planning, booking and experiencing travel digitally.

Challenges

travel Challenges
Highlighting product/service USPs in a very competitive space
travel Challenges
Selling inventory in off season
travel Challenges
Expensive leads due to poor organic presence
travel Challenges
Lack of quality content

Our Approach

Mobile first approach
Designing mobile landing pages which are fast and user friendly is key. More than 70% of Google searches are done from mobile devices - so it is very important to keep the mobile user experience as a priority. From designing lightning fast unique mobile page to having specific campaigns targeting these devices, we create end to end strategies to ensure higher mobile performance.
​Used content marketing to get the website in top SERPs
Every traveler tends to search for ‘what to do,’ ‘foods to try’ or ‘activities’ for a particular location. We took up the search keywords with high search volume, low competition, and helped the site to rank on them. With the keywords, we got the blogs written for website so that all the user queries are answered in websites blog section itself.
Designed an SEO campaign to increase the visibility in mobile search results
With ​77% of travelers using their mobiles to plan their trip, it is important to have a mobile-optimized website. We developed a mobile-optimized web that caters the needs of the audience who leverage their smartphones to make bookings. Our team created a comprehensive yet effective SEO strategy that is specifically targeted on people who travel a lot.
​Planned the site map to provide the best user experience
As it is difficult to rank without proper on-page and site structure, we made changes in the website. We enabled advanced searching options. If a traveler searches for a destination, we gave users various options to search for hotels, motels, things-to-do, according to his schedule. The ranking is not all about pleasing search engines. Your website should work its best for the target audience as well.
​Leveraged visuals to enhance the website’s appeal
Visuals and graphics play an important role in the travel-based websites. Travelers always want to have an idea of where they are going. We used interesting images, animated visuals, videos, and presented the website so that it entices the visitors to go on other pages.

Proof Is In The Numbers

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    Cost per lead Reduction By
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    Leads Provided
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    Revenue Up by