Search Engine Optimization and Search Engine Marketing- What is the Difference?
Search engine Optimization is something we hear every day when it comes to marketing, and business websites in the digital world. Similarly, search engine marketing is a known concept, but often business owners are confused between SEO and SEM. When business owners consult marketing specialists, they are confused between SEO services and SEM. So, let’s find out what they are and how they are different to reduce your confusion:
SEO and SEM both have a common goal- Increase the visibility of websites to drive traffic. However, the ways to achieve this are different for SEO and SEM.
SEO includes amplifying and regularly improving web pages to ensure it optimizes the standards of search engines. So, when crawlers crawl a website to rank, they should receive the top quality to rank the website higher.
SEM includes paid advertising of web pages that appear on top of search results.
SEM services can be used to rank websites using paid advertising. While in SEO marketers use organic ways to rank higher. Google has its own ranking criteria for websites to rank in top search results organically. Marketers try to optimize web pages as much as possible to fulfill these criteria.
Ultimate goals and results
The duration of the ultimate goal and result is completely different in both cases. SEO- Search Engine Optimization takes a long time to achieve results as it’s not a one-time thing. In addition, SEO is a long process that will impact your website positively in the long term.
SEM on the other hand delivers quick results, you place the ad, pay for it, and get results. However, unlike SEO, SEM services will only work till the time you are paying for the ad. It will stop instantly if you stop paying.
SEO doesn’t work like that, even if you decide to disconnect SEO services, the optimization on the web page will remain. However, it will not be up to date, but it will remain optimized.
CTR- Click-Through Rate
CTR refers to the amount of time a user clicks on your webpage or website link. If you compare CTR, SEO has a higher CTR than SEM. Even after paying to rank on top of search results, users do not pay much attention to SEM. Why? Because most users find ad links least trustworthy and authentic. In addition, when they are searching on the web, they are looking for websites that will provide them with information. So, promotional links are their least concern.
Though both SEO and SEM have the same motive or goal, the traffic limit is different. SEM might drive you instant results in terms of traffic, but it’s limited to the amount you pay for ads. However, SEO on the other hand does not have any limit on traffic, whether you pay for SEO and SEM or not, traffic is not dependent on the budget. SEO wins the race for driving traffic to a website compared to SEM.
Every business has its own audience, but having another audience will not hurt you. When it comes to SEM, it’s highly targeted to a certain audience which means your ads will not appear in all searches, but only in your target audience’s search results.
SEO does not have a target audience due to organic content and ranking methods. So, anyone looking for something that your website has to offer will have a chance to see your website in search results.
SEO and SEM are correlated, SEM is part of SEO. So, you can hire SEO services to improve your website overall. In addition, you can take SEM services for some time, but in the long run, SEO will help your website. Depending on your website needs and business goals, you can choose SEO and SEM.