The practice of optimizing your infographics for search engines is termed infographic SEO. To achieve this, you must pick the right keywords, use alt text, title tags, etc., and promote the infographic to get more traffic. Infographics are highly essential and helpful for SEO. How? They offer higher ranks, attract backlinks, and increase brand awareness.
Of course, infographic SEO is complex, but there are some important things to keep in mind. These include:
Choose the right keywords: Keywords used in an infographic are of utmost importance, and hence, it is essential that you keep them relevant to the topic. Also, ensure that these keywords have a low search volume but a high search intent.
Use of alt text and title tags: The text visible when an image cannot be displayed because of availability issues is called the alt text. On the other hand, the text that appears in the search results is called the title tag. Both of these should include the main keyword.
Promote the infographic: Once the infographic is ready, it is important to ensure you promote it right. Only then will you receive more traffic. To achieve this, share it on social media and submit it to directories. What's more? You may also write a blog post about it.
By following the above-stated pointers, you can employ infographic SEO to enhance the search engine rankings of your website. As a result, it will experience better traffic.
What is infographic SEO?
The process of optimizing infographics for search engines is termed infographic SEO. What practices do these include?
There are numerous ways in which infographics contribute to SEO enhancement. These include:
Infographics help attract more backlinks: Infographics can be a great way to attract backlinks and build your website's authority. When someone shares your infographic on their social media handles or adds a link directing to it from their websites, your ranking on search engine result pages improves.
Infographics help improve CTR: Higher CTRs have been observed by individuals using infographics because these are a more visually appealing way to present your content.
Infographics help improve dwell time: Suppose your audience spends more time on your website because of an interesting infographic. It indicates to Google that the content you have published is valuable. As a result, you will experience better rankings.
Types Of Infographics
There are numerous kinds of infographics, among which the most popular ones are:
Data Infographics: These are the kinds of infographics that are used to display data in an easy-to-understand manner. Data infographics are excellent for situations where you have complex information and wish to show it clearly and to the point.
Process Infographics: These are the kinds of infographics that are used to explain a step-by-step process or procedure. Process infographics are excellent for teaching people the correct way to do something.
Comparison Infographics: These kinds of infographics are used to give a comparative account of two things. Comparison infographics are excellent for helping people make educated decisions.
Statistical Infographics: These kinds of infographics are used to portray statistical data in a visually appealing manner. Statistical infographics are excellent for communicating patterns or trends.
Storytelling Infographics: These are the kinds of infographics that are used to narrate a story through the medium of images and text. Storytelling infographics are excellent for engaging and educating people.
A Look At The Key Elements of An SEO-Optimized Infographic
Some of the significant key elements of an SEO-optimized infographic are:
Keyword: The keyword is the word or phrase (set of words) your audience searches on Google that you want to lead them to your infographic.
Alt Text: The text displayed when an image is unavailable or unable to load and hence isn't displayed is known as the alt text. One important thing to remember when writing an alt text is to mention your target keyword. This will help visitors find your infographic even in the absence of images.
Title Tag: The text appearing at the top of a browser window is known as the title tag. As for alt text, you must include your keyword in the title tag to help people find your infographic easily.
Social Media Tags: When you share an infographic on social media, you use a set of words or phrases. These are known as social media tags. One important thing to remember is to ensure that the hashtags you use are relevant. Why? It helps visitors easily reach your infographic when they look for it on social media.
Promotions: If you wish to get more traffic, one of the easiest ways is to promote your infographic on various platforms, including your website, social media handles, and other channels. Want to do more? Submit it to infographic directories and external websites.
How do I choose the right keywords for my infographic?
Do you wish to choose the best keywords to use in your infographics? Then, you need to keep the following elements in mind:
Relevance: Make sure the keywords you use for your infographics are relevant to the topic and the audience you are willing to target.
Competition: Also, ensure that the keywords have low competition. But what exactly does this mean? Low competition implies that there are very few websites that are ranking for your set of keywords.
Search Volume: Lastly, keep an eye on the search volume, which should be good for your choice of keywords.This means that there should be a large number of people who are searching Google for these keywords.
How to Use Alt Text and Title Tags to Optimize An Infographic for Search?
Alt text refers to the text that appears during the inability of an image to be displayed. A title tag is a text visible to users at the top of the browser window of individuals who visit your website.
So, if you wish to optimize your infographics for search, including the keywords in the alt text and title tag for each image is crucial. Furthermore, you must ensure the title tag is clear, concise, and relevant.
How to Promote An Infographic to Get More Traffic
Do you wish to promote your infographic to generate more traffic? Then you must have a look at the top ideas stated below:
Share it on social media handles: You must share the infographic on your social media handles without forgetting to add the relevant hashtags.
Submit it to infographic directories: You must also submit the infographic to various relevant infographic directories to be visible to a wider audience.
Promote it via a blog post: You can also post about the infographic to promote it. Also, link to it from your website for better results.
Use guest posting opportunities: You must also remember to post as a guest on other websites and ensure that you add the infographic as a part of that post.
Run social media campaigns: Another good idea is to promote your infographic with the help of a social media campaign.
The Most Common Mistakes to Avoid When Optimizing Infographics
Following are the common mistakes that you must avoid when you optimize your infographics for search:
Overuse of keywords: Ensure you do not use too many keywords to prevent your infographic from looking spammy or unprofessional. Otherwise, your search engine ranking will also fall.
Absence of alt text and title tags: Both are essential for an enhanced SEO, so don't miss out on using them.
Use of irrelevant keywords: Irrelevant keywords will not help you rank better, even for the correct ones. Instead, they will negatively affect your SEO efforts.
Forgetting to promote the infographic: If you fail to promote your infographic, there is no use in making it in the first place. So ensure that you put the maximum effort into promoting it via social media, directories, and guest posts.
The Top Benefits of Using Infographics for SEO
Now that you know a lot about infographics, you must wonder how using them can improve your SEO. Let's have a look at some of the top benefits:
Rank higher on SERPs: Infographics are a great way to improve your website's domain authority and help it rank higher on search results. This is because they can be shared and linked to using social media.
Attract backlinks: Infographics are among the most important parts of your content; hence, ensure that other websites link to yours. As a result, your website's backlink profile will be enhanced, helping you rank higher.
Boost brand awareness: Do you want to communicate your brand message and its values in an attractive visual manner? Then, infographics are the way to go. They can prove to be an essential element in bringing newer customers and hence boost revenue as well.
Drive traffic: Infographics are also a great way to bring more traffic to your website, improving your conversion rates and ROI.
What are the challenges of using infographics for SEO?
Infographics are an excellent way to improve the SEO of your website. Still, there are several challenges to using infographics for SEO, including:
Creation of good infographics: The creation of a high-quality infographic is not just time-consuming but also expensive. You also need to ensure they are informative, which might be difficult.
Optimization for SEO: It is also essential to optimize your infographics for SEO, or else they will not be of any use to you. How can you do this? By adding alt text and writing a good title, as well as description.
Promotion: You must also promote your infographics on social media and other important platforms to ensure that the maximum of your target audience views them.
Measuring the Success of An Infographic: Some Good Ways
Here are some of the most popular ways to measure the success of an infographic:
Tracking quantity of backlinks: You can use different tools to track the number of backlinks received by your particular infographic.
Tracking traffic to the website: Lastly, you can use Google Analytics to keep track of the traffic that comes to your website from your infographics.
Future Trends in Infographic SEO
In the near future, infographic SEO will primarily focus on enhancing the infographics by making them more interactive and engaging. But what exactly does this entail? Animation, videos, and many such interactive elements! These ensure that your infographics are more visually appealing and informative for users.
Listed below are the most anticipated trends in the world of infographic SEO:
Increased usage of voice search:Voice search will rule the future. As a result, infographics will also be better optimized to show up as a result of voice searches.
Rise of AI:Artificial intelligence, or AI, is relied upon in the future to create more personalized content that engages users. And this trend is all set to grow in the future.
Growth of visual searches: This relatively new technology that allows people to search for images and videos using natural language queries will also be an integral part of infographics. Why? Because infographics optimized for this feature will perform better, yielding more benefits.
The best way to hire a professional SEO company for assistance with infographic SEO is to conduct thorough online research. Once you have shortlisted a few, you can analyze them based on various factors like -
It is an off-page search engine optimization practice that is a combination of visuals and links. It makes your website visually appealing. It provides a representation of the website and makes visitors engage with it.
Infographics are requirements of SEO strategy for multiple purposes, such as:
Providing an appealing approach for users
Increase visitor engagement on the website.
Provide variety in content.
It becomes easier to develop an understanding of concepts with the help of infographics.
You can increase traffic to your website with infographics.