The short piece of text that appears on the search engine result pages or SERPs below the title of a website is known as the Description Tag. It is one of the primary things’ visitors view. It hence acts as the chance to convince potential visitors to click on the link to your website and choose you among the other options they see on the result pages.
If you genuinely want your CTR or click-through rate to climb up, then it is essential that you write your description tags correctly. As a result, the chances of more and more visitors coming across your website and clicking on it will increase. This will lead to an increase in traffic and sales.