Link Building Quality vs Quantity: Understanding Their Significance & Deciding Which Matters More
Link building is one of the most dynamic processes in the SEO world. However, some top practices can ensure the quality of your backlinks. But what exactly are these? Read on to find out:
Prioritize building natural backlinks: Artificial backlinks are usually penalized by search engines like Google. Hence, you must focus on building organically earned backlinks.
Target high-quality websites: It is important to note that the websites with links to yours should be of high quality and authority. This plays a more important role than the quantity of links.
Interact with relevant communities: If you wish to build quality backlinks, one of the most excellent ways is to get involved with relevant communities and interact with their members. This involves various actions like commenting on blogs, guest posting, and forum participation.
Create high-quality content: Your content must always be the highest quality to attract good-quality backlinks. But what makes the content of excellent quality? It should be well-written, engaging, informative, SEO-friendly, and relevant.
Promote your content: Once this high-quality content is ready, you must promote it to ensure your target audience finds it. This involves guest posting, social media shares, and directory submissions.
Link building is a long-term process for enhancing your SEO. It can also be a great way to improve the number of people you can reach.
What is link building?
The process of getting other websites to add a link in their content that directs to your website is known as link building. But what exactly are backlinks? Also known as inbound links, these are the links from other websites that direct people to yours. Backlinks are of paramount importance to SEO. Why? Because search engines use backlinks as a sign of the quality and authority of a website. Hence, if your website has more good backlinks, it will rank higher on SERPs.
The Importance of Building Backlinks
Link building is integral for SEO success because it helps to enhance the ranking of your website in search results. When a website's backlinks are present on other sites, it indicates to search engines that your website is a valuable source of information for a specific topic. This helps you rank better for that particular set of keywords, which will bring more traffic to the website.
The Top Benefits of Link Building
Following are some of the benefits of link building:
Boosted website traffic: When other websites add links to your site in their published content, it can increase the traffic to your website. Backlinks help attract new customers and, hence, foster the growth of your business.
Better search engine ranking: Backlinks can also enhance your site's ranking on SERPs. Hence, more people will easily find your website when they search for something online.
Improved brand awareness: When other websites add links to yours, it can also help to improve brand awareness. As a result, your website will be more credible and visible to your target audience.
More credibility: When high-quality websites add links to your site, the credibility of your website increases. This boosts the chances that people will trust you and the information you publish online.
Types of Backlinks: Artificial and Natural
Backlinks are classified into two categories - natural and artificial.
Natural Backlinks: The kinds of backlinks earned in an organic or natural manner, i.e., legitimate means, are known as natural backlinks. Natural backlinks are necessarily the ones that come from high-quality websites that contain content relevant to yours.
Artificial backlinks: The kinds of backlinks created artificially are known as artificial backlinks. The methods used for this purpose include link exchange or paid advertisements. Artificial backlinks come from low-quality websites and are usually irrelevant to your content.
Natural backlinks: are considered more credible, so you must focus on building these kinds of links. Why? Because these have the maximum positive impact on the SEO of your website.
Is Link Quality More Important Than Quantity?
Yes. The quality of your backlinks is more important than their quantity. But why so? Because search engines like Google use numerous factors to determine the ranking of your website, and among these, link quality is one of the most important.
A fewer high-quality backlinks from a relevant and authoritative website is better than having hundreds of low-quality, spammy, or irrelevant backlinks.
How To Maintain An Ideal Balance Between The Quality and Quantity of Backlinks?
There's no standard answer to this question because Backlinks need to strike a balance between quality and quantity. Depends on the website and what it wishes to achieve. But, in general, you must ensure that you have fewer high-quality backlinks than numerous low-quality ones.
Want To Obtain High-Quality Backlinks? Here Are Some Ways
If you are interested in getting the best backlinks of high quality, here are some practices that you may find helpful:
Creating good quality content: Good quality content is one of the most significant factors that determines the amount and quality of backlinks you will receive. So, it is important that you ensure your content is informative, relevant, and engaging. As a result, the chances that people will link to it will increase.
Guest posting: When you guest post on other websites, you get high-quality backlinks that direct to yours. Of course, adding a link directing to your website in your author bio and your content is vital.
Commenting on blogs and forums: This is also an excellent method to get good backlinks for your website. It is important to ensure that when you comment on a blog or a forum, you add the link back to your website as a part of your signature.
Submitting your website to directories: You may also get quality backlinks when you submit your website to relevant directories. Many platforms allow you to do this without spending a penny.
Run a link-building campaign: This is one of the most effective ways to build backlinks. But how do you run a link-building campaign? You can request backlinks from other websites to link to your own website.
Characteristic Features of High-Quality Backlinks
All the high-quality backlinks have some features in common, which include:
Relevance with website content
While high-quality backlinks improve your SEO efforts and can contribute significantly to a successful SEO strategy, low-quality backlinks can negatively impact them. Hence, you must ensure that you are extremely careful when you build backlinks for your website,
How to avoid low-quality links?
Listed below are the best tips for avoiding low-quality backlinks to your website:
Target top-quality websites: It is essential to ensure that the website that adds a link to your site is extremely important. Instead, it is more significant than the quantity of backlinks in your profile.
Keep anchor text relevant: The text that you click on to open a hyperlink is called anchor text. It would be best if you kept in mind that the anchor text of your backlinks is relevant to your website and its content.
Prioritize natural backlinks: Artificial backlinks that are generated by link farms or PBNs are usually penalized by search engines. Hence, it would be best if you focused on building natural backlinks to your website.
Avoid spammy links: Links from spammy websites are also penalized by search engines, so you should refrain from using them.
Don'tgo overboard: Trying to build too many backlinks in a short time is not an ideal practice. Why? Because it can adversely affect the ranking of your website on SERPs.
The Best Ways to Build a High Volume of Backlinks
Listed below are some of the most valuable tips that will help you build a high volume of backlinks:
Actively practice guest posting: Guest posting is considered one of the most excellent ways to get backlinks from high-quality websites. It would be best not to forget to add the link to your website in your author bio.
Create high-quality content: The content published on your website should be of the best quality because it is one of the primary factors that helps you attract backlinks. So, you must keep the content SEO-friendly, informative, engaging, and relevant!
Run link-building campaigns: A link-building campaign is another good way to get good backlinks that direct to your website. Such campaigns involve contacting owners of high-quality, authoritative, and relevant websites and convincing them to add links to yours.
Add comments to blogs and forums: If you want to get high-quality backlinks to your website, you can also comment on blogs and forums and include a link back as a part of your signature.
Submit your website to directories: Many directories consist of the details of relevant websites of an industry. You can also submit your website to such directories for free and get excellent backlinks.
A Look At The Most Effective Link-Building Strategy
Listed below are some of the best and most effective link-building strategies:
Publish high-quality content: Good-quality content has always been helpful for SEO, and relevant and informative content makes it highly likely that people will link to it. Hence, you will get excellent backlinks directed to your website.
Comment on forums and blogs: You may also attain some good backlinks by posting comments on forums and blogs and adding a link to your website in your signature.
Post as a guest: You can also post on other websites with relevant content and backlinks that direct to your website. You can also add this link to your author bio.
Submit your website to directories: Many directories allow you to submit details about your website on their platform free of cost. As a result, you can get many backlinks coming from relevant websites.
Engage on social media: Upon sharing your content on your social media handles, you must add a link to your website and get a high-quality backlink.
Employ a link-building campaign: You can also request other relevant websites to add backlinks to your website.
Run giveaways and contests: Giveaways and contests are also a great way to get people to link your website. You must also add a link to your website in the terms and conditions section.
Patience is key: Your backlinks may not generate visible results overnight, which is normal. Hence, you must be extremely patient and put great effort into succeeding.
The Common Mistakes You Must Avoid When Building Backlinks
Listed below are some of the most common mistakes to avoid when you are building backlinks for your website:
Buying backlinks: Google's Webmaster Guidelines are strictly against buying backlinks; if you do, your website will be penalized.
Using irrelevant anchor text: The text used to link to your website is known as the anchor text. It is necessary to ensure that you use an anchor text that is relevant to not just your website but also your content.
Using low-quality websites for backlinks: You should strictly refrain from using low-quality websites if you genuinely want to reap the results of your backlinks.
Not tracking backlink results: Just building backlinks is not enough. It would be best to track the results you yield from those backlinks and gradually improve your efforts for better benefits.
Overdoing it: Building too many backlinks in a short span is also not a good idea, and it may affect the SEO of your website as well as its ranking negatively.
The Top Techniques for Building Quality Backlinks
Listed below are some of the best quality link-building techniques and their details:
Guest blogging: Writing and publishing a blog post on other websites is termed guest blogging. When doing this, you can add a backlink directing to your website in the content and author bio. Hence, this is a great way to gain backlinks from websites of excellent quality.
Content Marketing: Content marketing involves creating helpful and informative content to keep your audience engaged. You can do this in numerous ways, like blogging, social media, email marketing, etc. Upon creating high-quality content, more people will be willing to link to it; hence, you get good backlinks.
Social media: Social media platforms are also a great way to connect with potential customers and build strong associations with businesses. When one shares their content on their social media handles, it is also important to add a link back to their website. The use of relevant hashtags and proper engagement is necessary as well.
Broken link building: This process involves finding broken links on websites other than yours and offering to replace them with your own. This will be an excellent way to get backlinks from high-quality websites.
HARO or Help A Reporter Out: HARO refers to the service used to connect journalists with the sources of their stories. When you sign up for this service, you will receive emails requesting sources from journalists. Suppose you offer a relevant source for a specific story. Then, you will be able to get a backlink to your website.
Outreach: This process involves connecting with other businesses and individuals to build relationships, as a result of which you can promote your website. You may use emails or social media platforms to do this or even do it personally. When you do this, being helpful and genuine towards them is necessary.
There were some of the strategies available for link-building strategies that will definitely help you in enhancing the ranking of your website on SERPs. Of course, each business or website has its unique requirements and goals, and hence, which strategy best suits you will depend on various factors. Of course, when done correctly, each of these strategies will prove to be extremely helpful!
Frequently Asked Questions
To successfully avoid spammy links, you can sort these links based on their spam score. You can remove the ones with the highest spam score.
You can build high-quality backlinks in many ways, including:
Broken link building
Some of the best examples of high-quality backlinks include:
A backlink present in your author bio when you guest post on a website
A backlink present in your signature when you comment on social media
A backlink that is achieved naturally
To measure the quality of your backlinks, you can either check it manually or use tools to asses domains and sources. Yet, the best way is to hire a professional SEO company to help you conduct a backlink audit and suggest ways to improve your backlink profile.
There are three broad ways to build links for your website:
Request for Links: This involves talking to people and insisting them add links to your website.
Add Links: This includes adding links manually to other websites via modes such as guest posting.
Earn Links: This is the step in which you earn the links that direct them back to your website without requesting them.
If you wish to learn more about link building, you can either read the information present on various top-ranked websites on search engines or talk to a professional SEO expert.
You can monitor keyword rankings and measure the authority of the domains and your backlink profile if you wish to track the results of your link-building efforts. Furthermore, you can employ tools like Google Analytics.
The coming future will see a widened emphasis on the quality of a backlink over its quantity. Moreover, the primary preference of businesses is to build associations with other websites.