Lead Generation

Lead Generation Campaign

What is Lead Generation?

We at Apex Infotech India Pvt. Ltd. help our customers in generating leads from various sources. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Why is Lead Generation Important?

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Lead Generation Research

Many marketing departments are allocating more budget to lead generation tactics. Inbound marketing spend in particular has been growing as companies need to find more creative ways to get in front of the customer and break through the noise.

You can break lead generation up into two main categories: inbound and outbound. And as discussed above, you need to make sure that you keep in mind your nurture and customer retention marketing strategies as part of a holistic strategy.

Inbound Marketing

At Apex Infotech India Pvt. Ltd., our definition of inbound marketing is "the process of helping potential customers find your company—often before they are even looking to make a purchase—and then turning that early awareness into brand preference, and ultimately, into leads and revenue."

  • Website
  • Content and SEO
  • Blog
  • Social Media
  • Email Marketing
  • SMS Marketing
  • Display Ads
  • Pay-per-Click Ads
  • Direct Mail
  • Affiliate Marketing