Rule of Colour Psychology
Either it’s about logo design or product design, website design or landing page
design, colors come everywhere. It has a powerful psychological influence on the
60% of the acceptance or rejection of the product or service based on color
impression. In the case of landing pages, it can influence conversions and
customer's buying decision.
According to NeuroMarketing, “If a good color sells, the right color sells better.”
While designing a landing page, take into account the color psychology to use colors
On landing pages, good usage of colors can do the following things.
- Capture people’s attention.
- Improve readability.
- Create emotions and moods.
- Persuade to purchase
Different colors reflect different
moods, so choose
When choosing colors for your landing page designing, don’t forget to take into
account the demographic profile of people such as their age, gender, and emotion.
Let’s know about some colors in terms of creating emotions.
Red: The color red triggers emotion of love and passion as
well as anger and danger. It’s known to generate excitement and increase heart rate.
Orange: The color orange expresses energy, vitality and
happiness. Orange color is a great choice for a call to action.
Yellow: The color yellow is associated with laughter and
Green: The color green is connected with rebirth, life,
health, wealth, and growth. Usually, green is a color found in many health and
financial organization logos suggesting growth and prosperity.
Blue: The color blue is associated with trust and security. It
is common to see many digital marketing companies and IT companies use blue color on
their logos reflecting professionalism and networking through technology.
Purple: The color purple expresses creativity, nostalgia,
royalty, and wealth.
Pink: The color pink generally is seen as a romantic and
feminine color. It is common to see beauty brands companies love to use pink color
to showcase lifestyle.
Black: The color black exudes sleekness, sophistication and