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Establishing Credibility & Generating High Quality Leads

healthcare

Driven by increasing consumer demand due to rise in income, health awareness, insurance and unhealthy lifestyle choices the Indian Healthcare Market is growing at a steady rate and has become one of the largest sectors in the country both in terms of revenues and employment.

Healthcare market in India comprises of hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment.

Challenges

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Building User Trust
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Generating regular enquiries
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Taking brand to the target audience
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Improving search engine ranking

Our Approach

healthcare Leverage social media channels
to establish trust among patients
Potential leads are interacting with brands through social media channels such as Facebook, Twitter, Instagram, Linkedin, and more. Our SMM experts devise a functional yet effective social media marketing plan and then interact with the target audience. They set up a strong customer base, manage the physicians’ presence and answer users’ healthcare queries to establish presence and trust.
healthcare Use a location based keyword approach
Research specific location based keywords so that the website can appear in top search results in a particular area. We analyze target audience, keywords and optimize the website content according to it. Our team also develops an internal linking structure to enhance keyword prominence in search engines.
healthcare Perform competitive analysis for website
Find the competitors, the keywords they are ranking on, and then optimize your website accordingly. Our team strives to work on your website so that it can appear for the top ten key phrases in the healthcare realm.
healthcare Increase followers on different forums and channels
Post valuable content on forums such a Quora, Reddit, and other listings to enhance the brand and sites’ ranking. Our team curates healthcare industry based content to keep the channels active and increase engagement on them.
healthcare Use Google Ads to drive leads
Leverage Google Ads to get data from the users who are looking for clinics and treatment via calls or forms. Our experts make the most of these ads to set appointments for consultation and treatments.
healthcare Provide actionable intelligence to clients to improve final lead to conversion ratios
Assist clients with actionable intelligence to improve final lead to conversion ratio - this includes but is not limited to feedback on: their sales team, current pricing models, competitor analysis etc through surveys collected via different channels from the end users.
healthcare Implement data driven approach to meet the patient’s expectations
Use tools like Similar audiences (Google Ads), Lookalike Audiences (Facebook), Remarketing (whenever applicable) to show relevant messaging to the users who are more willing to invest in such services.

Proof Is In The Numbers

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    Leads Delivered
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    Reduction in Lead Cost
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    Increase in Client Revenue