Graphic Designing is the most ubiquitous art around us, that has given a new meaning to digital marketing. But, ever asked yourself what does the word graphic means? Nevertheless, the word design is very much evident to all of us, since early childhood because we all have indulged in making some or the other, decorative patterns either on walls or sofa sets, before turning to a notebook.
Well, the word Graphic means something relating to visual art, especially involving drawing, engraving, or lettering and thus giving vividly explicit details. According to Wikipedia, "Graphic designing is the process of visual communication & problem-solving through the use of typography, photography, and various illustration".
Whether you read a newspaper or browse your Facebook, or perhaps if you, raise your head to look around, you will find that the world is full of graphic design. Whether it is newspaper ad, Facebook images, corporate design (logos and branding), advertising, web design , editorial design (magazines, newspapers and books), wayfinding or environmental design, brochures, leaflets, communication design, product packaging, or signage, indeed, graphic design is implemented everywhere. With simplified design basics, this graphic-designing tool had been adding contemporary flair to every kind of advertisement profile.
Now, the question arises is that,
How the visual illustrations can create a powerful impact on digital marketers?
When it comes to Digital Marketing, its industry is undoubtedly increasing and based on the informative content and visuals. By considering all the facets of a digital marketing plan, you can quickly get a good Web Design that holds the capability of fulfilling all the marketing efforts. With the requirement of reading or viewing images in a matter of seconds and on small screens, Graphic design undoubtedly plays a significant role in getting adequate attention. It turns the ideas of a company into realistic revelations. As a result, it becomes elementary for an enterprise to communicate with its clients effectively.
Graphic Design – Melding Users Experience Visually in today’s Era.
In the 21st century, where everything happens at a breakneck pace, and the customers have the short attention span, brief content with the stellar clear visuals is the smartest way to gain attention. Hence, the exclusive graphic elements play a significant role in terms of captivating the minds of people. Visual language plays a vital role in communicating the personality of a company to potential consumers. Web design can do so much as it not only makes you stand out from the crowd but also evokes emotion as well. With the help of effective visual communication, you can easily invoke direct consumer action and also initiate them to contact the company directly.
Because of the immense growth of social media platforms, as well as dependency on the Internet, the prospective clients are exposed to Facebook, Twitter, Linkedin, Instagram, etc. on the mobile devices and the web. Through graphic designing, you can easily create the best and most effective graphics – infographics, trendy images and social media photos. Nobody can deny the fact that quality design will undoubtedly yield the desired results. With a lot of demands from customers and the emergence of many companies in the same domain, creativity with efficient designs can push your organisation for doing better.
Graphic design is much more than just drawings and pictures – It is considered as an essential part of content marketing, which is an art of communication. Visuals are the best solutions to your problem through creatives and imagery pictures. For companies, this is an ideal and robust method for engaging with consumers.
In case you are going for the services of an online website development company, it is highly recommended to check out the previous customer reviews and ratings. This way, you can stay assured of making the right choice without any hassle so that your business can achieve the peak of success in no time. Do not forget that remarkable graphical representations are one of the best ways to develop a business as well as search for potential customers. When the prospective customer visits your site, he would be amazed by the visual information and striking features.
Type of graphic design services we provide at Apex
While designing logo, we follow the step by step holistic approach, i.e. going Ground Zero to Logo. Right from Design Brief to delivery of the design, at APEX, we follow back to back six steps. Design Brief - Relevant Research - Conceptualization- Draft of logo design-Client Feedback- Delivery of the Design
Along with logo designing, we also create designs for letterheads, visiting cards, envelopes, forms, leaflets, folders, brochures, etc. We practice a universal approach with the taste of APEX creativity. The in-house style is created in such a way that, all the elements of design are arranged as per distinctive design & pattern.
Book covers, cinema posters, Print materials, Ebooks design etc. are included in publishing design. And Apex has the edge over the others, to work on these components of publishing-related graphic designs.
Environmental Graphic Design (EGD) covers many design disciplines including graphic, industrial design, landscape, interior, and architectural, and each one is concerned with the visual aspects of wayfinding, communicating identity & information, and shaping the idea of creating visual experiences that connect people to place. At APEX, we make sure we use a multidisciplinary approach to communicate relevant wayfinding, signages, wall arts, murals, to give a comprehensive environmental branding. In short, we love to provide aliveness to environmental branding with highly organised and efficient navigation solutions.
In this digital era, we see an ample of banner ads everywhere, and at the APEX, advertising banner design is one of our core fortes, focused on the systematic creation of effective web banner ads through the careful application of basic design guidelines. Indeed advertising banner ads are one of the most prolific forms of marketing used in today's online world.
Developing product prototypes, models and sketches based on brief results into Apex product graphic design. The product designers team works closely with the clients to plan out a design for a product that can be perceived and used by customers. So far, APEX has successfully worked with as many as 1500+ clients with product-graphic design.
Starting with a blank canvas, we brainstorm the most significant creative ideas for your website design. We love to explore the endless possibilities and then deliver a website design layout that makes a beautiful first impression and turns onlookers into new customers. We annotate wireframes to describe the user experience; before that, we prepare a rough collage of visual ideas, based on the original brief. It incorporates the illustration of the placement and prioritisation of content and functionality along with design elements, branding and digital assets. Upon approval of the same design, we create a page layout or wireframe of the homepage layout/design (incorporating responsive design techniques for initial client feedback).
It is the digital interface design of a website or an application, comprises mainly of tap buttons users click on, the images the see, the text they read, sliders, text entry fields, and all other segments the user interacts with. We have so far, produced more than 4000+ UI based graphic designing.
So far, we have designed more than 30 video-game related graphic design artwork. Concept design, level design and environment design related to characters are some of our fortes in video game graphic designing. We also do Character Design Boards and animation related graphics based on the given brief of the client.
Since inception, outdoor-media graphic designing is very much relevant even in the present digital era. Well, at APEX, we have delivered over 500+ signages designing for various corporate structures. Our primary focus is to come up with such relevant designs that communicate the information very clearly.
When it comes to brochures, at the APEX, it is all about the look and the feel relevant to graphic design. An excellent graphic design will compel onlookers to read the entire brochure content, and likewise, the less than stellar design will end up in the trash can. So far, we have designed over 3000+ brochures for various industrial sectors.
Well, we love putting infographics in most of our digital base content and designs. So far, we have produced more than 8000+ infographics in the last ten years. Sometimes we purchase images from Shutterstock to make the infographics more interactive and user-friendly.
The graphic design process varies between different projects & design fields. Usually, we follow eight steps in the graphic design process Design Brief - Relevant Research - Brainstorming - Conceptualization- Draft of graphic design-Client Feedback- Suggested Changes -Delivery of the Design
It takes a lot to deliver the graphic design of your preference with utmost quality. Right from the mix & match of common sense, designer’s approach and premium stock images, we at APEX, make sure we deliver the qualitative graphic design as per your choice.
Line, Typography, Colour, Texture, Size, Shape, Space, Value and aesthetic sense are some of the features of universal graphic design, which we at APEX follow religiously. While brainstorming the brief, we help you gain an understanding of the basic graphic design and offer a set of these practical design guidelines, so that you get the visible results as per your choice.
According to Wikipedia, aesthetically pleasing design appears to the user to be more effective, by virtue of their sensual appeal. It is because of affinity; a user feels the design that appeals to them to a great extent, due to the formation of an emotional connection with the design. And usage of this emotional aspect makes a graphic design more appealing.
Let us understand this concept with a notion; Did you know a fantastic name for a brand can significantly be diminished by choosing the wrong colours & typography? Elegance is what keeps a graphic design to expand its wings to fulfil the said purpose. Elegance in design will amount to an impressive touch of the work to get inspired by.
We love to follow the latest graphic designs trends that dominate the industry because design helps us understand our world, and the trends place us in time. 3D Design, Realism + Flat design, Open Compositions are some of the recent trends in the field of graphic design. And, we at APEX believe that in graphic design only one rule is followed, keep your work fresh & resonate with clients.
Your email inbox must be filled with emails of the best graphic design company in India asking you to try their graphic designing services. We can understand the contemplation of trust to be placed upon someone to give wings to your dreams.
And thus, here we are directly expressing as to why we have the upper hand over others when it comes to acquiring contemplating graphic designing services for your website. By far and large, we are one of the most significant web design and development companies in the world, so place your trust in us, and you will never regret it.
So with all these services and features, we can boast of our graphic design service that has the potential to give your brand & ideas, the right kind of the edge, it requires to succeed.