Reducing Cost per Acquisition and Driving Sales
India is one of the fastest growing markets for E-commerce globally mainly triggered by signals like rise in smartphone & internet penetration. Segments like Fashion and Electronics have dominated the sales so far but segments like fintech, education, home furnishings etc are catching up really fast.
Thanks to the initiatives taken by the Govt, making payments online has become a lot secure - giving relief to both the consumers as well as the brands selling their products/services online, this too has contributed in the growth of the sector.