Are you ready to dive into Digital Marketing

Imagine if you were dealt with a brand which turned out to be a fraud in terms of what they portraited to be?
Feel the disappointment already?

So, let's focus on not letting your brand's audience feel the same about your brand.

Whenever there is a sales copy issue, stay true to your facts and figures.
This approach will give the audience a clear indication about your intentions and their faith in your brand.

It doesn't matter if you are a small firm.
Show how proud you are even if you are small firm.
Today's audience is actually turning towards small firm because of the personalization effect.

The truer and honest you are about what your brand is and the more upfront you are about it, will affect your brand's credibility.

This feature available in both AdWords and Bing allows your brand to take more space and places to post your ad and that too without any extra cost.
All this leading to an increase in your ad's click rate.

It has direct CTA and also brings a lot of traffic to your brand's website.

There's an example below for you to understand how it will work.
Whichever variation of the brand's ad you click, it will lead you to the brand's page.

This will actually lead in bringing potential customers to your website, excluding the competitor's brand.

Are you already excited enough to try it? Go ahead.

How amazed do you feel when you read about some great testimonials and about what people have to say about a brand?
Already smiling? Exactly.

Today's world is all about what goes on in and around a social environment.

And in this social environment, the reviews and feedbacks play a huge role in contributing as a loaded social weapon for your brand.

The satisfaction of people towards your brand will pull more potential customers towards you. This will lead to bringing more traffic and sales.

For example:
Click here to know what people have to say about us.

This can be put up anywhere near the landing pages, home pages or product pages or even checkout gate way if possible.

Such types of visual representations can show and build trust in people leading to more people engaging with your brand.

So, when people love your brand, let others know!

There are positive responses when people sense there's some kind of offer or limited time voucher etc.
Various strategies which will make it possible for customers to hit on the links to avail such offers.

It is not compulsory to bind them with money offers, sometimes even time bounds work wonders. You can even show a limited edition to the collection you just uploaded or free shipping etc.

In fact, AdWords give you an option to display such a count down and seasonal offer ads.

No matter how you use this "Grab it, before you lose it" type of urgency, it has always worked to increase sales. Such offers get a hold on people. Leading to generate higher sales.

When we invest in something, we need the satisfaction of investing in good hands or a
good product. Same applies with our customers.

One thing to remember is the power of customer satisfaction.

When any body buys from your brand it's like a small risk, they're taking towards you and if you fail towards it, it is your responsibility to make them feel that their investment is theirs to take back.

When you remove a risk from their end, they'll remove a risk from your end.
They are likely to come to you as they know that you value their investment in you.

But honestly, No.

The thing with having a huge variety is that, people often get confused as to what to go for.
This confusion drops down the chances of potential sale.

But if you have a large variety of products you need not worry!

Just know how to structure your website for people to get a knowledge of what a huge collection you have. But make sure you don't confuse them in between products.

Visitors on your site obviously look for something specific but once it will get too specific that's where their interest will start to fall.

Narrow down your categories and show them individual products.
This will ease their way into knowing where the product they want is and what are the few variations in it.

Do it either way, but do not let them wander on your website as they'll bounce off very quickly.

It might sound weird but there are audiences similar to your audiences on Facebook.
If there are a certain people who like pizza there's a high possibility, they like pasta too.

So, target such kind of audiences who'll find your product or service relevant to what they are already associated to.

For example:
If you hold a beauty salon then people who go for spas on regular bases can be your target audience too.

Facebook gives you an option to find the similar reach to optimize your reach.
This similar reach, contains behaviors, database and characteristics who share and engage with your kind of audience.

Facebook cross-references your data in order to obtain information and data that matches your criteria.

This is a great way to expand your audience effectively with minimal effort leading to higher sales.

I mean, honestly, nobody will want to waste time just because a website has too many processes for a payment.

It should be quick, easy and on the go kind of process.

They want to buy something and for that they shouldn't be navigating here and there to make the payment possible.
This will drop down their interest in buying and will eventually hit back button.

Many websites have lost their potential clients because of frictions in their checkout gate ways. Cut the hurdles, cut all the unnecessary steps, save the payment process time and make it very short.

Now when everything has come to e-money, not everyone is going to use one kind of application to make a specific payment.

And, even if they do odds are sometimes those payment methods won't work.
So, give them as many payment methods as possible.

If one doesn't work, they can always go with the other.
This will stop them for backing out to buy the particular product.

Some times customers also ask whether one is okay with paying half payments from one and other half from other method.

At that time if you do not have other methods it in itself is a loss.

How many times has your card declined while shopping and you would otherwise to an online payment? Exactly!
It works in a similar way.

Oh, and tell me how?

Aren't we all glued with HD quality of viewing?
A normal quality picture won't even attract our eyes anymore.
And, if you have such good products why not take HD quality pictures to enhance their specifications?
We all know how appearance affects us in terms of perceiving things, this will work the same way on your website.

Include a wide variety of HD quality images but do not over do them.
EXCLUDE Tiny thumbnails, poorly taken shots, dull backgrounds etc.

Obviously, every person coming on your website is going to toss on the pictures to see what kind of products you have to offer.

So why not show them the best!

Don't get me wrong, but your landing pages confuse people as to how, what and why.
So, cut it short and directly provide them with the action step they need.

The option of 'call only' campaigns in Facebook and AdWords sets an excellent example of cutting the process short to directly the action required to be taken.

Because it makes a lot more sense to directly hand them what they're looking out for.

This call-only ad of yours can actually lead you in bringing in huge amount of calls on a daily bases as it cuts down the process of making a sales funnel.

It is one of the best ways to bring valuable leads to your business.

You follow your potential customers almost every where so why not hit them in their inboxes too?

In an era where advertisers have already figured their customers online, google has made one of the most intriguing tools to reach their customers in boxes.

But you might ask how does it know what to put forward and how?
So, here's what happens,

Gmail ads focus users based on their activities on their personal accounts and appear in the promotions tab.

Since their invention in 2013, they were earlier called as Gmail sponsored promotions and became available to the general public by 2015 to be now known as Gmail Ads.

Here are some amazing Gmail Ad tips

Check your cost per click v/s click through rate.
This will give you a lot of information as to how much to invest and how to.

In order to achieve perfect results, you must have a really engaging email and irresistible headline. Work on those terms.

Check out your email marketing performance
Hardly some are aware that they can actually check their email marketing performances.

Use tools like Marketo, HubSpot, salesforce etc. to pull out an email performance report.

You expected this to come up, didn't you?
Haha!

Of course, I mean in a world of digitalized expressions of emotions, we all connect with it so easily. For a matter of fact, it also makes everything so easy to relate to.

And having inboxes full with other mails it's very difficult to grab attention of the viewer. So emojis come to the rescue.

Emojis make the pop-up lines so interesting, especially on a mobile screen where one can actually read half of the mail via the notifications in the lock screen.

So, use emojis which are relevant according to that content that you're posting.
As, adding emojis increases approximately 30% of the rate of opened emails.

But, make sure these emojis actually relate to what you have to offer in the mail.

When hot prospects turn cold, and people who have subscribed to you barely have opened your mail since a while, you can re-approach them via their recent activities through the keywords.

So, it makes sense to target the people who were in our funnel as they are approachable.

So, targeting people who are familiar with your brand will bring in engagement again.
Leading to greater scope and going back to your target audience with the targeted words.

The rate of people opening your mail is important, but further, it is more important to know what they do post opening of your Ad.

Gmail has specific metrics which will help you figure out how your whole campaign has worked.
It is vital to turn on the metrics to get the analysis.

Yes! There are different types of Ad formats that Gmail provides.

1. The image template
2. Single promotion template
3. The multi-product template
4. The catalog template

Try and incorporate all of these formats, you'll find that a different kind of formats work on different kind of audience.
Different kind of offers go in hand with different types of formats.

For example:
If there's more stuff to click on the Ad then there's a chance of people clicking on it and finding interesting things to click on.

That's precisely what will happen if you do not keep the messages clear
so that while clicking on the ad the viewer knows what it is looking out for.

And you need to make sure you land them on the same exact product specific space.

This will help to convert ad clicked turn into sales.

It is actually very dangerous of you to assume that whatever product or service you're providing, the customer has full knowledge about it or even about it or even about the type of market the product is in. And it is vise-versa too.

There are times when companies to believe that they have all the knowledge about the market but in reality, it gets worst.
This leads to a major disaster from both sides. As the company won't be able to answer all the objections and
questions, the audience will throw towards them.

So, it is indispensable that you draw out all the possible scenarios of your product or service and place them accordingly on your website.

Think about all the doubts and queries the audience might have and state them clearly in the FAQ's.

This might seem as a crazy idea but you are actually just handing over the information your audience might need.

This will also help you to build a crisp, specific and precise copy.

But, keep in mind to build a copy which is audience-oriented and not company oriented.
Nobody will want to hear how awesome your company is.

So, the key is, FREE stuffs!

No matter what business you hold, there's something that you can obviously give away for free and of course when it brings potential customers in.

It's not only the best way to attract people, but it is also a way to introduce people to your brand and lure them to buy on a repetitive base.

The way Facebook has granule down everything obviously leaves us no space to think more, and it might even sound crazy about how detailed we're going into the lives of our audiences, but it is necessary.

The better you know about your audience the better insights you might have about them, helping you to design better content and push your viewers to a different level of attraction towards your brand/product or service.

It's our human psychology that we go for the mid-expensive product.

For example-
When you go to a mall the mid-range clothes are always kept on the eye line.

This is because they want to manipulate you into thinking you're getting the best of the offer.

Often it happens when there are 2 pricing involved but when there's a third price you understand that the middle one offers you the best in terms of quality and also in terms of pricing.

There will obviously be people who'll opt out for the expensive clothes, and even if they do that, then that's a bonus anyway.

Regarding a signup, a free trial, give away or simple subscription.

Do not ignore the power of such pop-ups.

Even if people don't actually use the promo offer you still have their email and other data to give you information about what they might be interested in.

They can later turn into potential sales

We all know how much we love our phones and how much use to we are to the features of it.

How many times have we simply uninstalled a particular application just because it wasn't delivering what we are actually looking out for?

1000s of times?

Certainly.

This is exactly what we are talking about here.

Mobile search, mobile shopping, mobile payments everything has become mobile savvy.

It's imperativet that your website is mobile friendly as different versions of your website are already in the minds of people who have tried your website.

Make it as easy as possible for mobile visitors to buy whatever you're selling them. Give them a proper navigation and a smooth user experience.

Don't give out way too much or even ask way too much.

Give them exactly what they want and they'll come asking for more.

Do not expect the mobile users to finish their buying process in a go.

That is for sure and definitely not happening in a go.

But, keep giving a reminder and a push towards buying the product.

This might convert into a potential sale later.

While designing for your mobile visitors, think from their point of view and do everything possible to build it in their way.
Effortless, to the point and smooth.

We obviously want to retain our customers, don't we?

But are we following what is required to actually full fill it?

Sadly no.

For most of the business's customer experience dies when they get the sales completed, but retention goes way beyond that.

To increase your online sales volume, make sure that you have a really impressive, personal and genuine follow-up procedure to show you actually care for them as it's their new purchase and obviously for you many will be new buyers.

So their order details, the tracking, the delivery, the post-delivery and the post usage of the product.

Every step matters' and so does every review.

The more attention you pay towards them, the more likely they're to adore you bringing in loyalty.

When they order something give something free to them,
or tell them to show you what the felt about the product.

Give them thoughtful insights of the product they just brought.

all of these actions to be taken in the follow-up emails.

After all, why sho uld one buy from you?

People aren't looking out to actually buy things they just want to fulfill their requirement and solve their problems.

Honestly talking, 70% of the people aren't even true-blue towards a brand, they don't even care what brand it is until their purpose is being full filled.

Here's why your brand should come in to the picture.

You should give your audience a promising product so that they don't go to your competitors and you make sure that you deliver that value to them as they're investing in you.

When you jot these points down it becomes easy for you to focus and stand out. Everything shifts from a small perspective to a micro one.

Focus on the point that have you made your value proposition obvious?

Are people aware about what your product is and how different it is from others?

Does your prospect see what it is to associate with a brand like yours?

One thing is for sure that the greater the value perceived by your audience the greater sales you'll make it. So, in every digital strategy try and include your value proposition, email copies, social media, mobile marketing and even your traditional terms of marketing.

Where ever possible.

Your audience is obvious to face some kind of hurdles and pain points in terms of understanding or handling a product or service.

Or even the kind of expectations they had from you while you were targeting a particular message towards them.

So, to make things easier use their language to make them understand.
All of them is done while during a market research and focus testing.

The results are going to help you make better and audience oriented digital copies.
You may use terms, phrases, words and symbols used by customers in their daily life.

You might feel everything is going smooth and there's nothing to worry about but trust me there might be caution ahead

And it isn't a problem of a clear message or your brand positioning but an unclear idea of when the conversions happen.

You may find that some parts in your marketing strategy actually have a big influence on your online sales.

Your conversions duds may actually affect your conversion rate.
I.e. people always find it really reliable when your company comes on the top of organic searches and then see a relatable ad on a social media platform.

So here, you need to invest more on a social media platform to remarket your character points.

Nothing can beat this response towards the audience.

It often gets overlooked, but companies now are working towards engaging with the potential online client.

It is like the major tool towards achieving sales target.

It will not only help you achieve brand awareness, customer satisfaction and loyalty but also leads to bringing online sales.

Being honest with them and being on toes for your customers is one goal every customer looks out for in a brand.

It can also bring in out and proud advertising by your audience, leading you grab a lot of attention on the social media.

But you need to deal with both negatives and positives.

The last step is yet to be taken, the product is in their cart since yesterday and all they need is to check out!

So, how long are you going to wait for them to take the step?

Huh, that isn't helping.

Go, remarket using attractive and catchy banners and flash them in front of them to push them to complete the process!

Remarketing is the most important tool any company needs to do time and again in order to attain the target.

We all now know what a funnel is, (read here to know what marketing funnel is, link)

But there are certain business aspects that require to be fulfilled and that can be only done once you filter out the customer service funnel and operational funnel.

There are various ways to carry out this like educational blog posts, videos and very efficiently via emails.

By going through optimizing your funnel process, it helps you focus on moving the potential prospects down the funnel turning them into potential buyers.

AND, you don't need to move every prospect down the funnel, just the right ones.

I mean, from a business point of view, it is way more sensible to retain our customers rather than actually targeting towards new customers.

I do not mean that we shouldn't, but the existing cliental base is something that will always push us for more.

They are always ready to upgrade to our premium policies and switch to a better quality with us.

Which means we already have gained their trust and are still building better trust.

We have made them understand how we operate and won't go somewhere they won't feel comfortable.

So, having a strong cliental base and optimizing it is the best tool to increase sales online.

Along with this, you need to have a strong digital marketing strategy targeting towards them to build consistent and customized experience at every point of your business.

So, customer lifecycle optimization makes total sense!

Tell me one thing, hasn't it happened that when you see a video relating to a specific product you kind of engage more towards buying it?

Because it shows you what you can have.

Not only the conversion pages but in general while browsing any website you'll feel more drawn when you watch a video.

So, use this to pull customers towards you.

Umm, how many times have you actually bought something slightly costlier than you budget because something attracted you?

Quite some time?

Yeah, you're getting there

And, this happens in the online market too.

When 2 or 3 same products are shown but of different brands, or the same brand but having slightly different variations and are featured in a way that you'll find the mid expensive priced product to be your favorite.

This is called up-selling or disintermediate selling.

It's like opting for a superior product just because of the way it was put up to you.

Answer their queries real time.

There are times when visitors on your profile cannot find the relevant information they are looking out for and in that case your live chat can come to the rescue and help them navigate with what they want.

This not only increases the chance of them staying longer on the website but also makes it possible for you to bring them into the funnel and lead them along.

The real-time response generates immediate contact with the visitor giving you a chance to help them and keep them engaged.

All of these amazing techniques and strategies leading you to the transformation of your business, imagine what will it be like when every company starts implementing this?