Let’s cut the chase and get into the real nitty-gritty of landing page optimization to increase conversion of business after a person has visited your page.
First of all, do an A/B testing
Here you can install software to distribute 2 versions of your page. When people visit your page they will take some action. This way both pages will be displayed to people and illicit a reaction equally. It is up to your professional web design company to determine which page gave the best result and why?. This way you can monitor the A and B pages for content, display navigation, etc. The results of conversion can be gauged and then finally you can decide through this landing page design technique which one works best in terms of conversion for your firm. After selecting the best page you must optimize the SEO and PPC services for it, and thus it will become your new landing page.
Create and compel
One should send a clear message of why you should purchase from me and how it benefits the customer over some other person clearly and in a compelling way to keep the customer in synch with your brand.
It may happen that if you hound the visitor from day one about the product you are selling they may get annoyed and not trust you. You need to talk and communicate your brand through white papers, information, videos details. Once they trust you then you can close the sales. The sales funnel is a time lagging technique to slow down the sales pitch build a good rapport with the audience first.
In your content be clear and precise do not use flowery language to confuse the audience they will not visit anymore and your brand will suffer. Communicate in simple clear noncircuitous English. Clarity means everything!
Deal with possible objections
Any landing page will have some pitfalls in content, style or design that may hamper the conversion of clients. You need to address them through good designing by your landing page designing company to maximize the conversion ratio. The page should address all possible scenarios which would hamper it use. You must improve trust and the number of visits and illicit an action by the audience by addressing all possible no.
Make your landing page trustworthy with facts that are credible and can be verified easily. If the visitor does not trust what you say online and it is not independent like a testimonial or a video or a certificate the conversion rate of the landing page designed will be low. The more trust you build through a blog of authority work and testimonials the better the audience conversion.
The prime goal of the landing page is to illicit a conversion. Make it easy for the customer to purchase by making it as easy to make a trustworthy payment with security and speed. This way you will get the best conversion.
One has to communicate the brand and have a valued service proposition. The brand should not just be described but why it is of value to the customer should be spelled out clearly and completely. Making the customer a good proposition, and allowing him or her to decide if she or he wants to buy from you. It should not be too pushy or flaccid.
On the landing page while communicating a brand do not make farfetched claims without original and clear proof in way of a certificate or testimonial. One has to prove to the customer your brand is the best. This will result in better conversion and sales of your product or services.
Take out any distraction
In the content or layout of your page be clear and precise do not put jargon that will act as distracters from your message and result in poor conversion. You will know exactly what works in your AB testing. Improve upon that research.
See what the competition is doing
To lead to good conversions of the landing page you need to identify the competition first and then do something better than them. Do not just copy and make the same thing improve upon their strategy and you will do better.
In the landing page design reduce risk of non-conversion and target it to make the better ratio of responses otherwise the page will be of no use and be redundant.
Give good incentives for action
Give the viewer an incentive that is good to illicit an action and buys. Everyone is selling but it depends on how good a salesman you are in the market sphere you need to offer something that the audience likes. What they like will depend on your research to find out and put on your landing page leading to higher conversion.
The best and last word of advice for you make the landing page build through a good design service authentic!