Reducing User Acquisition Cost & Generating Leads
Driven by strong smartphone penetration, the user today has the power of choice to identify the right financial partner straight from the comfort of their smartphones.
The players in the BFSI vertical today have to understand this requirement and evolve their marketing methods to cater to the rising need of these new age customers. The old way of branding and pricing may not work in the future of BFSI in India.